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Shippers of 'lFeather Soff"'Pine and, "sihter Feather" White Fit
New Tiles Boost For Eost Look
The Far East look of rich colors and deeign has been translated into a new luxury vinyl tile being introduced by the Armstrong Cork Company.
Inspired by the intricate designs and un. usual colors of Indian paisley prints, the new product, called Paiselle Vinyl Corlon Tile, combines its unique design and iridescent colors with outstanding performance characteristics.
The elegantly Eastern flavor of the new vinyl tile provides an opulent, three-dimensional effect, which is recommended for decorative areas of the home where luxurious furnishings are desired and for prestige installations in commercial and institutional interiors.
Coordinated with the seven colorings in the new line are seven plain patterns featuring the iridescent colors without the paisley design. The Paiselle Plains are de signed for use as border features or for unusual custorh effects for individuality.
The seven colorings in the Paiselle Vinyl Corlon line include sapphire, gold, bronze, ruby, emerald, amethyst and topaz.
Suitable for use on-, above,- or belowgrade Paiselle is available in l2x"l2" tiles and in 36"x36" untrimmed sheets to provide material for on-the-job cutting of special size insets. Both sizes are made in /6inch gauge.
To assist resilient flooring retailers with the promotion of Paiselle Vinyl Corlon Tile, Armstrong is offering a "2-in-L" merchandiser display kit. The display kit can be opened to create an attractive counter display for l2"xl2" samples of the complete Faiselle Vinyl Corlon Tile line and LL/z"x 3" samples of all seven Paiselle Plains.
The kit can be closed for use as an outof-store selling tool for personal calls on interior designers and other key prospects. The "2-in-I" display kit can be obtained from Armstrong sales representatives or wholesale distributor salesmen.
Film Troces Gypsum From Stort to Finish
"shaping the Future with Gypsum Wall' board" is a 23-minute full-color, 16-mm sound film produced by the Gypsum Association, which illustrates the cycle of manufacturing gypsum wallboard. A spectacular gypsum quarry blast, how gypsum wallboard is made, the brutal laboratory tests of gypsum wallboard products and how gypsum acts as a built-in sprinkling system to protect property and lives.
Available on a free-loan basis from your local gypsum representative, 'oShaping the Future with Gypsum Wallboard" has a mass appeal-ideal both for technicallyoriented groups in the building industry and general audiences such as schoolsn clubs, associations, business groups and church groups.
For a copy oI the film, call or write your local gypsum representative--or write: Gypsum Association, 1350 N. Highland Ave., Hollywood, California 90028.
Prefinished Wood Siding
(Continued lrom Page 28) ible redwood manufacturer and a responsible paint manufacturer team up as we have done in the development of prefinished siding, you can be sure that both demand of each other superior quality in materials and application before they will lend their names jointly to a prefinished product," said Van Beckum.
The paint is described as providing service superior to that heretofore possible because it is a non-oxidizing film with greater film elasticity. Longer color retention, reduced chalking and increased mildew resistance are other improvements in the quality of the paint.
Van Beckum said the factory painting consists of the use of all vertical erain redwood, ts which two coats of pii*., "r" successively applied. These are followed by a white finish acrylic latex coat to a total thickness of 4 mils. or sreater. Also a newly compounded pigmentled water repellent, far exceeding specifications and performance of previously used materials, back-seals each piece of siding.
Added to this is a specially developed concealed fastening system which anchors the siding from the back and eliminates the need for face nailing. This prevents puncturing of the prefinished paint film through face-nailing, eliminates the difficulty of color matching exposed nail heads with the siding and eliminates damage of the paint film or marring of the siding as a result of hammer blows.
The concealed fastening system was designed to further minimize paint failures caused by moisture condensation between walls and siding. The fastening system provides an automatic vent space between each siding course, permitting moisture breath. ing and preventing the possibility of mois- ture being trapped behind the siding.
The fasteners, developed by Timber Engineering Company, are strips of galvanized steel nailed to the sheathing. The siding is attached by tapping with a rubber mallet so that the teeth are driven into the back, where they expand to provide strong attachment.
Fasteners wi,ll be lurnisheil with the pre. f.nished siding through renil lumber d,ealers.

Simple illustrated application instructions, included for each job, have been developed following two years of field testing various fastening methods with builders and construction engineers.
The fastener strips are applied vertically to the studs. The siding courses are then easily fitted against a tab which serves as a self-aligning feature, and the siding is tapped into place against the teeth of the fastener strip.
The teeth in the fastener expand as they imbed into the back of the siding and an' chor it solidly; however the fastener is designed to enable easy removal and replacement of any siding piece, should damage subsequently occur.
The absence of face nailing not only adds to the life of the paint film, but contributes to the beauty and uniformity of the paint surface. The fastehers also provide the bevel siding with a deeper, fuller shadow line which builders felt added to the appearance of quality and beauty.
Builders have particularly favored the advantages of extending the building season because the siding can be applied fin- ished during weather that would otherwise cause painting delays.
It also has been pointed out that should a color range be desirable, PALCO's paint prefinished siding can easily be repainted -an advantage over materials which cannot be refrnished by conventional painting methods.
The factory application starts with the siding moving through counter-rotating brushes that insure complete cleanliness from dust particles on face and back of the siding.
The first prime coat of an off-white alkyd resin primer is applied and mechanically brushed in. to better fill and seal the wood.
After preheating, the siding then receives a second primer coat application in a curtain coating machine. The two-coat system of applying the primer effectively reduces strike-in, and provides a more uni' form surface before application of the final coat. The face, edges and ends of each piece are sealed with primer.
The back is also sealed with a new pigmented back-sealer specifically formulated for the prefinishing system.
After oven-drying, the siding is again brushed front and back, then preheated, and given the final coat in a curtain coater with Sherwin-Williams exterior white latex acrylic top coat paint.
Toke Security's Plostic Spor, for exomple; it's quick' drying ond completely colorless-will not discolor or turn white. Teom it up with Security's other fine products such os Kop-R-Kure, Redwood Finish, or Quick-Drying Seqler.
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