THE PROFIT TADDER

of imported prefinished Glo-Tone poneling. Other producls for immediote delivery. GIO-WOOD HARDWOOD PLYWOOD GIO-BOARD HARDBOARD ' G[O' WAIL V-GROOVE PANELS. GLOBE HAS THE IARGEST IMPORTED HARDWOOD PTYWOOD AND HARDBOARD WEST OF THE MISSISSTPPI . CAtt YOUR GLOBE MAN_NOW!

YOU'IL GtO WIIH SATISFACTIONI

What Did He Say?

The Carndian's struggle in the worl'd, ma,rket is rwt without amusing aspects. N. R. Dusting, mnnnger, British Columbfut. Lumber Manulacturing Association, tells lrcre ol one oJ thern.

Anywhere outside North America, oolumber" is the junk that pack-rats accumulate in their basements or attics. So naturally, not wanting to ridicule our fine product by calling it garbage, we use the term o'sawn timber" or for short 'otimber," which applies in most other English-speaking countries. This immediately gives rise to confusion in our minds between oolumber" and "timber" and o'timbers."

To clarify o'timber," meaning "standing timber," one can always explain that this is the commodity you get logs from . this will serve only to mystify the British user more, because to him a "log" is a ootimberr" if you follow me.

So, you try another tack. oolook here," you say, o'in Canada we call any o'lumber," "timber," that is, that's bigger than dimension: o'squares, baby squares, Jap squares and that sort of thing." He looks at you suspiciously and says wonderingly, "Are you serious?" What's this'dimension' business?"

oooh," you say, 'othat's like 2 by 4's." o'2 by 4's?" he says, o'If you mean 4 by 2's, we call that 'scantling'." This conjures visions of a bikini-clad Brigitte Bardot on the beach at Cannes and you brighten visibly, and mutter, sotto voce, "Now we're back to selling abroad again.t' 'oBoards," he says, "surely we're agreed on boards."

At last, you think, we have reached "common" ground, except he prefers to call it o'merchantable" ground' o'And talking of omerch'," you suggest, oowhat's the principal end user for merch?"

"End user?" he chokes a moment, embarrassed, until the penny drops; I mean until the light penetrates, ooyou presumably mean the ultimate consumer?" You hurriedly concur.

"W'ell," he says, "Housing I imagine; carcassing, sarkirrg, cladding and so on."

When you facetiously suggest that the cladding must go on the scantling's carcass to keep her warm, your {riend hurriedly heads you outside into his yard to have a look at the last parcel of West Coast blue-stained, scant sawn, poorly marked, badly trimmed, over-priced timber he has just bought.

Your lesson in terminology has given way to a lesson in gamesmanship.

College Scholorship Contest

Lumbermen are inviting all high school seniors in the Portland area to compete in a new $1,000 college scholarship contest.

The West Coast Lumbermen's Association has mailed bulletins to all public and private high schools of the Douglas fir region, describing the essay contest. It was established this year in memory of Harold V. Simpson, who for 16 years led WCLA's efforts to popularize local woods in world markets.

Seniors may enter by preparing a 1000-word essay on the topic, "Being Creative with Lumber in Homes." Deadline for completed essays will be February 15, 1964. Prizes will be $500, $300, and $200.

DFPA Reduces Dues, Plcrns New Progroms

A market potential in industry "so vast it is impossible to esti' mate," was laid out for executives of member companies in one of the most eventful fall meetings ever held by the Douglas Fir Plywood Association.

More than 300 top-echelon representatives of DFPA members took part in the two-day session at Salem, Oregon.

The most sensational item on the agenda was the announcement by Executive Vice President James R. Turnbull that the Board of Trustees had accepted his recommendation that dues be reduced from their current rate of 75 cents per thousand square feet (3/s-inch basis) to 55 cents, efiective January I.

Turnbull assured the meeting that it would be possible to actually expand association services in 1964, even though the dues reduction will mean a loss in income of more than a million dollars. It was the first time, he said, that the stafi had recommended lower dues.

Turnbull said 'ointernal economies, adjustments in programs and a production increase that exceeded our estimates" have reduced staff spending below projected levels and swollen a cash reserve fund that can be called on next year for "additional national promotions." Turnbull said the current spending level could be maintained with lower dues.

i., He said he expected the dues reduction to help attract more i. '. members to the association and estimated that the "equivalent fr: of 12 new mills will be added by the end of L9&."

F- \ffithin three days of the conclusion of the meeting two plants Frt{!" had announced their intention of switching from commercial ,', ,' testing agencies to association membership, and a newly-built i plant applied for membership. DFPA announced earlier that ap'). plications had been received from two plants now being built in the Southern Pine region.

Referring to mention of the emergence of the south as a plywood region and to a brief discussion of proposed coordination of programs among the major western wood products associations, Turnbull challenged the lumber industry to forget the difierences that now divide it into regional and species associations.

"The plywood industry is vastly more united in purpose than lumbero" he said. "But we are all in the same boat. If lumber falls, we could fall with it, so we must find ways of working more efiectively together."

'If lumber can bring itself together, as an industry, so that lumber and plywood can get together, we can go on to new heights."

Turnbull's remarks followed a report by association president Jackson Beaman, president oI Southern Oregon Plywood of Grants Pass, Oregon.

Beaman congratulated the companies on the more active part they have been playing in association programs, but called Jor even broader support than the present B0 per cent membership in DFPA by plywood manu{acturers.

He said the industrial market was a good example of the po' tential open to plywood, but that the kind of concentrated promotion necessary to develop such a market required maximum support by manu{acturers.

DFPA is the largest association of its kind in the United States, and it drew on all of its resources to demonstrate the possibilities for plywood in industries that range from steel foundries to poultry farms.

The associationos Field Services division includes two depart' ments charged with promotion to different segments of the indus' trial market, and the managers of those departments gathered exhibits that ranged from slipboards for stacking beer kegs to manure spreader boxes.