Prefinished Hardboard Siding Gefs rrA" In Test Market, Will Go National

Masonite Corporation has extended its distribution of Colorlok siding, a product it terms 'oa major advance in residential construction technology," to lumber and building materials dealers in all 50 states.

Masonite thus becomes the first manufacturer to nationally market a plastic finished, extra long-life hardboard siding, according to F. O. Marion, vice presidentmarketing.

First introfluced earlier this year in a limited release in the Midwest, Colorlok has generated unprecedented attention and interest from all segments, Marion said.

ooAs a result of Colorlok's excellent field performance and its enthusiastic acceptance in trade circles, we elected to make this new-construction siding available to dealers throughout the country following its recent F.H.A. acceptancer" he said.

. Colorlok was developed by Masonite, with the collaboration of Goodyear Tire & Rubber Co., to offer o'an entirely new concept" in lap siding products. It combines the exceptional dent resistance and durability of hardboard siding with a new type of tough, pre-colored plastic film fused to its surface. Called Videne, the film provides weathering and endurance qualities which dramatically reduce maintenance and increase life'span.

The siding is entirely pre-finished with the color pigment contained in the plastic Videne film. While Masonite is guaranteeing Colorlok for 10 years against all visible failure, the weatherability of the factory-applied Videne finish is expected to have a considerably longer span, Marion stated.

The Videne film is combined with pretested 7/16 in. Masonite X-ninety [,ap Siding under heat and pressure in a process which fuses the film to liquid Videne already applied to the siding. The resultant bond between the two materials is "tremendously strong" and "virtually impossible to separate," according to James H. Mein, exterior products manager.

Mein detailed these additional features of Colorlok in describing the product, which is manufactured at the company's St. Charles (Ill.) plant: (I) An attractive low gloss finish available in white: gr€€r, beige or gray. (2) Will not crack, chip, splinter or peel and features a uniform surface and appearance. Highly resistant to denting and abrasion. (3) Extremely high resistance to fading, erosion and effects of air-borne fumes and deposits. (4) Maintains strength and stability under wide fluctuations in temperature, humidity and weather conditions. Colorlok is factory back-sealed for further protection against moisture. (5) Can be cleaned easily with detergent or other common cleaners. (6) Can be painted conven' tionally if desired, although the original factory finish is guaranteed against failure for l0 years. (7) No objectionable noises caused by wind, weather or temperature changes.

The Colorlok siding system, offered in the {our colors noted above, is complete with all necessary accessories and hard(Continued on Page 86)

Sacramento

WAbosh 2-9631

Berkeley 849-056 I

San Jose

CYpress 7-7800

Fresno

AMhurst 8-6191

Salinas

H,A,rrison 4-5758

Bakersfield

FA,irview 7-7771

N. Hollywood

TRiongle 7-5643

Los Angeles

RAymond 3-9261

Riverside

OVerlqnd 4-5353

San Diego

CYpress 6-3192

Phoenix

YElf owstone 9-1 413

SPRIN€

Maior oports events. G-P's big spring sports show: Amsrican Broadcasting ComPanY's "Wide World of Sports."

MR. DEALER AND FAMILY:

For o bountiful horvest of blessings ot this Thqnksgiving. Amongthem we count the loyolty ond goodwill of our friends ond customers. lt's o pleosure to tell you how sincerely your good will is volued here. Moy you enioy o holidoy of qbundqnce ond good heolth.

STRABLE IUMBER CO.

Our 57 Yeors' Experience Counts for YOU in Better Service

Philippine Group Vows Nome Preservqtion

One of the prime topics of discussion at the 30th Annual Meeting of the Philippine Mahogany Association, Inc., held in Chicago, was continuing the efforts to protect use of the name ,,philippine mahogany" from attacks by a handful of importers interestei in the other tomahoganies."

- F""ty S. Thompson, Insular Lumber Sales Corporation, philadelphia, _was elected president succeeding Baron brewry, Wood|!os{c Industries, Louisville, who comp*leted his term'of office. Mr. Bruce M. Mclean, General Hardwood Company, Tacoma, was elected vice-pri:sident of the Association. George D. Scrim, Robert S. Osgood, Inc., was re-elected as Executive Secretary-Treasurer.

STRABLE

Selected as Directors, in addition to Messrs. Thompson, Mclean and Drewry, were: A. de las Alas, Philippine Lumber producers, Association, Manila, Philippines; C. P. Fernandez, Nasipit Lumber-Company; W. A. Howe, Mahogany Importing Company; J. M. Soriano, American International H"ia*ooa Co".; H.' J.'Jordan, Jordan International Corporation; F. L. paxton, Frank paxton l"ylg_C"_-n1ny;_L. B. Culter, J. Fyfe Smith & Company; and R..[, Winde, Jr., Winde-McCormick Lumbe, Co-pany.

"The Congress is entitled to the facts as directlv stated bv the most authoritative sources in order to judge the many issues raised by the so-called omahogany ,bills, introduced into Congress on the,instigation of a small group of importers who wouljlke to restrict the term for their own private ,,se,,, Mr. Thompson said, "Heretofore," he continued, "the Philippine Mahogany Association has adopted a passive, defensive rt."ttd in this Laiter. How. ever, the misstatements of fact by the proponents of this legisla- tion have reached the joint where our Association has to ag"gres_ siv_ely p:esent the true facts by every means possible.,,

OUR Quality & Quantity GUARANTEED one to tuo million footage under coaer r.c.f../DtREcT cAR SHTPMENTSI| & T

_-

Mr. Thompson, who also serves as chairman of the permanent Nomenclature committee, cited one of the many coniradictions of the pending legislation. The bill would ban the name ..philip_ pine mahogany," but would permit African khaya to be sold as true or genuine mahogany despite the fact that o,African mahogany" (khaya) is not true maliogany by any scientific standard.

Al Johnson Heqds Socrqmento Club

_ Popular Sacramento retailer, Al Johnson of Capital Lumber Company, was unanimously elevated to the presideicy of Sacramento Hoo-Hoo Club 109 on September 18. fhe election meeting, the first of the new club year, was held at Country Club LanJs with the MacBeath Hardwood boys manning the bar and footing the tab for the firewater.

Other officers elected to serve with president Johnson include Wayne Mercer of BMD, vice-presideni, and Rueben Berset of Gordon MacBeath Hardwood, secretary.

Besides Johnson, Mercer and Berget, the new board of directors will include John Bozich, Capital Plywood; Cliff Frazier, Burnetr $ So.n; C^harles Tyler, Building Supply Co.; Jack Dasch, Winton Lumber Company; and Ed O'Kelly, Williu* Sayre Lumber Co. Sacramento Hoo-Hoo Club 109 will hold Fiiendship and Old Timers Nite on November 20, at Countrv Club Lanes.

Diomond Nqtionol Declqres Dividend

The Board of Direct.ors of Diamond National .Corporation have declared a quarterly dividend of 50 cents u ,L"r" on the common stock, payable on November l, 1963 to shareowners of record October 7, I96J.

Diamond National, diversified producer of packaging, paperboard,, molded-pulp, lumber, matches and wood prodicts, 'has a continuous record of payment of common stock dividends dating from its formation in 1881.

Shippers Of Quatity West Coast Tumber

Mixed or Stroight CorsRoil, Corgo, Truck & Troiler

DRY or GREENRough or Surfoced

CAtt US FOR TRANSITS o WE MAINTAIN INVENTORY AT HARBOR PACffiNC

_ A CATIFORNIA CORPORATION -

WHEN YOU NEED GOOD LUMBERPHONE THE NEAREST NUMBER: 2491 Mission Street Son

SYcqmore 9-1147

TWX: PASA CAL 7641

Representing Some of the Finest Mills in the lndustry

FACTORY-PRIfrIED

pine fr<rmes, rnouldings clnd iombs these solid odvqntqges offer you o interior ond exterior prime cooi on finish mouldings o qll priming is done by the finest new mochinery using quolity enomel undercooier a smoother, more even finish coot ofter foctory prime o no loss to weother or deloys while ot the iob

. moisture protection before instollotion o foctory prime reduces donger of worping or checking o new modern foctory & mill ossure you of quolity products

Introducing Elmer Lewis

Elmer covers the northern California and Nevada territory for Brooks-Dodge Lumber Company of Los Angeles with headquarters at Grass Valley. Starting in lumber more than 20 years ago working in the big timber country, he spent several years in sawmill operation throughout the north to round out his production experi. €nce.

northern California and adjoining state areas. He is married and the father of four children, two girls and twin boys.

K. C. Bqtchelder Retires

One of the most widely esteemed traffic managers in American industry, K. C. Batchelder, is retiring after nearly23 years in that position with the West Coast Lumbermen's Association. Portland.

During his managership, WCLA's traffic department has been a primary factor in saving lumber and plywood shippers of the west many millions of dollars in freight costs, and in fostering improvements in rail and water transportation.

This region's lumber shippers pay out about $300,000,000 (cq) a year in freight charges, and Batchelder's department is the oldest and largest in their service as watchdog, petitioner and protagonist in the transportation world.

CAI,IFORNIA LU'IA8ER'YTEICHANT

appeared 75 times or more before that regulatory agency.

A Spokane native, he resided in Longview, Wash.o for 13 years before joining the WCLA stafi, then based in Seattle. He was assistant traflic manager for IongBell Lumber company for seven yearg then was manager of the Longview Chamber of Commerce for six years.

Succeeding him as WCLA trafrc manager is James G. Manning, on his stafi for 17 years and assistant manager for the past ten. ooBatch" will continue to reside at Lake Oswego.

Inl95l Elmer became superintendent , and sales manager for the G. J. Pirkig Lumber Marketing Company. Three years later he transferred to the Bear River Lumber Company as general superintendent and assistant sales manager and early in 1962 he joined Brooks-Dodge to travel

Biggest single achievement to which he led the way was the "hold-down" formula which is saving western lumbermen more than $30,000,000 annually. This principle holds down nationwide percentage increases when applied to transcontinental shipments of lumber.

Batchelder was in the first group certi. fied to practice before the Interstate Commerce Commission, and since 1929 has

OR PERRY DOORS!

ALL NEW DOR.KOR HONEYCOMB DOOR CORE EXPANDABLE CORRUGATED FIBREBOARD <_DOVE JOINTSNO STAPLES

All Perry Doors Guar

Dealers And Industrial User

"ttlilN-A-CORE" SOLID EXTERIOR DOOR

We've qdded ihe lotest innovotion in flush hollow core door monufocturing!

It's the oll-new heovy duty "DOR-KOR" of corrugoted fibreboord, on expondoble honeycomb providing on equolly spoced support upon which to loy the outer doorskins. Since the core is independently united through its own oreqs, no loose pieces or "rottlers" ore possible' We ore equolly proud of our other fine

PERRY II{

..FEATHER.FOLD'' & FEATHER-SIIDE'' WARDROBE UNITS millwork products. Our Perry wordrobe items include the ever populor "Feother' Fold," with stqndord or Custom-occor' dion hordwore, ond "Feother-Slide," with Economy, Semi-Deluxe or Deluxe hordwore. Although our pride ond ioy is the solid "Min-A-Core" door, we olso mqnufocture the electronicolly bonded wood solid core. When thinking of plywood qnd speciolty items, do not over-

IERIIAII0lIAt

look our lorge stocks of Domestic Fir,' lmported Hordwoods, Ceiling Tile, Build-, ing ond Insulotion Boords.

We ore olso distributors of:

SIMPSON TI'VTBER

KAISER GYPSUM

PIONEER FTINTKOTE

WEYERHAEUSER

New Supreme Nine Member For Jurisdiction Six

The Supreme Nine Member from Jurisdiction VI, John R. Enright, 52962, was born December 6, 1925 at Oakland. California. He graduated lrom Berkeley High School in January, 1944, and from tle University of California in June, 1949. with a B.S. in Forestry. From this time to the present John has been engaged in the lumber industry.

From 1949 ro 1956, he held various sales territories with Strable Lumber Co. of Oakland, California. In 1956 he became associated with J. E. Higgins Lumber _Co., of San Francisco, California. Higgins Lumber Co. is one of the west's oldesi and largest wholesale distributors of Hardwoods, Softwood and related wood Products. John traveled the mid-west, south and south-west in 1956 and 1957 sellins

Philippine Magohany Lumber and Mouldi-ngs to Higgins accounts. In 1960 Higgins Lumber Co. expanded and acquired u warehouse in Santa Clara, California, John was appointed General Manager.

In connection with Hoo Hoo's Wood Promotion Program, John has engaged in numerous activities. He was chairman of Lumber JAC of Santa Clara and Coast Counties in 1962. In April and May, 1963, he wa-. chairman oI a Lumber and Wood Products School, sponsored by the NLMA and Lumber JAC, attended bv Z2 Retail Lumber Dealers.

John was initiated into International

Doors

BY.PASS WARDROBE MIRROR DOORS

CATIFORNIA IUfiBER }IERCHANT

Hoo Hoo in 1950 at San Francisco, California. During Hoo Hoo year 1962-1963 he was President o{ Santa Clara Vallev Hoo Hoo Club SI70. He is married ani has five children, Janet, ll3; John Jr., 12; Elizabeth, l0; \Iauthew. T; and Marv Margaret, 3.

Jock Crone Continues os Crone Redwood Sqles

Jack Crane, former partner in CraneFrench Company, Walnut Creek, has formed his own wholesale lumber business which will be known as Crane Redwood Sales. The new business will specialize in mixed and straight shipments of quality old growth redwood, kiln dried, plain or paper wrapped sidings, finish and mouldings. Crane will also represent mills producing green o d growth redwood yard stock, fencing, split products, selected pine decking and Douglas fir dimension.

Jack will continue to headquarter at 2717 North Main Street. Walnut Creek. with a new phone number ol 939-2020.

Mfu tiALoRE!

o Full length mirrors lor "HERI" o Adds ieeling o{ spaciousness to room o Overhead suspension o Concealed guide-or floor track . Jump-proof track design o l[any sizes 6'8" or B, height. Widths in foot modules from 4' to 8' o Rollers-highest quality sealed and packed ball-bearings with smooth, silent nylon rifs. o Ample vertical hanger adjustment tp to 3/4" Slender sight lines-but sturdy aluminum construction o Choice of colors. Anodized clear, gold or black o No unsightly pulls o Panels may be glazed with 3/16" Crystal or !/4,, plate mirror

Monufocturers of Quolity SLIDING

DOORSWARDROBE WALLS -

WARDROBE HARDWARE l80 W. Alqmedo, Burbonk, Colif.

Kitchen Remodeling School Series For Deolers

George Siddall, of the CHIP National Comprehensive Home Improvement Plan, is conducting a series of 3-day kitchen remodeling schools throughout the country as an added incentive for lumber dealers to exploit this profitable home improvement field.

His schedule calls {or sessions in Palm Springs, Dec. 3, 4, 5 with two more schools scheduled for January in the midwest.

Siddall is not only well grounded in teaching, contracting, retailing, and managing, but has spent years learning the home improvement field "inside-out.t' In 1949 he went to Wilmar's Inc. in San Jose, and soon after became manager of their home improvement contracting.

Siddall spent much time in training schools, being graduated from an Advanced Course in Hardware Retailing; General Electric College of Kitchen Planning; Hotpoint and Tappan-Youngstown Training Courses; Building Supply News' School of Kitchen Nlerchandising; House Beautiful Course. He has studied under such well known people as Art Johns, of the living for Young Homemakers Design Center; Ron Ringenberg, of Mutschler Bros. Co.; and Genevieve Young, Consultant for Gregg and Sons, Inc. He has appeared on several panels including the National Institute of Wood Kitchen Cabinets, at the request of Kitchen Business Magazine editors. lnquiries about the school should be addressed to the CHIP National organization, 724 No. Barranca, Covina. California.

Time at the schools will be allotted to all phases of this vast kitchen improvement field, such as drawing floor plans, design and layout, selecting cabinets, following up leads, handling the customer, making isometric drawings, estimating, handling contracls and sub-contracts. m^l<.n:r cos[ sheets, installing. follow-up. displays, man. agement and bookkeeping.

Son Fernqndo Volley Hoo-Hoo Elections

The San Fernando Valley Club f209 meeting Sept. 24th, saw the following officers elected for the coming year: President, John F. Spillane; Vice President, Julio Wahl; Vice President, Richard Lambert; Vice President, Edward M. Peterson; Secretary.Treasurer, William E. Conroy.

For the coming months the club has planned these events: November 22, Sports night and Dinner; December 13, Christmas part/i January, Beer Party; February,

Valentine Dance; March, April, Golf; May, Sports

Spring night.

Nordohl Full-Line Disploy For Chicogo Convenlion

Concat;

Oscar Furnes, administrative executive of Nordahl Manufacturers of Burbank. California, has revealed that his firm will display its full line of Sliding Doors, 'Ward. robe Walls, Hardware and other building items at the N.A.H.B. Convention to be held in Chicago, Illinois, December llth to l5th inclusive.

"We will have experienced members of our staff at our booth #1509 who will present complete information and data regarding our California produced products which rve are presently shipping nationwide," stated Mr. Furnes.

During the four day show Nordahl sales personnel will explain the salient features of their products and appoint additional distributors throughout the midwest, east and southern states, "We are continuously expanding our western market and with our exhibit in Chicago expect to widen our distribution and increase our production during 1964," Mr. Furnes said.

This is the 20th annual N.A.H.B. convention and Nordahl is one of the pioneer firms to be represented.

Tri-W Lumber Soles Now Selling K.D. Pqcific Coost Mople, Alder -

Bill Wiprud, owner of Tri-W Sales Company of Corvallis, Oregon, announces he will handle all sales of Don Jenkins Hardwood Mill production from Nlill Citl', Oregon. Plant facilities consist of the sawmill, kilns, surfacer. and storage of dry lumber.

Production will be approximately 160 to 200m feet per month. P. C. Maple will represent approximately 60/o of the production. All thickness can be cut and dried with 8-10-12 foot lengths representing the basic cut.

Sales will be based on grades desired, with 10115c/a f2 shop through clears being the prime production item. Shipments are available in either truck and trailer or Box Car. Any one interested in these items may contact Mr. Bill lfiprud, Corvallis. Oregon or Mr. Bill Lowe, Tri-W' Lurnber Salesmanager, Richmond, California. The telephone number in Corvallis is PL 2-3423: Richmond. 233-3124.

Cedor Shingle ond Shoke Associotions Merge

Representation of the Pacific Northwest's multi-million dollar red cedar shingle and shake industry by a single association was efiected by formation of the Red Cedar Shingle & Handsplit Shake Bureau.

'Ihe new Bureau represents consolidation of the A7-year-old Red Cedar Shingle Bureau and the eight"year-old Hand-split Red Cedar Shake Association. It will represent more than 200 member mills in Washington, Oregon, Idaho and British Columbia, and be responsible for advertisinp; and trade promotion, mill inspection, and grading and labeling of shingles and shakes. The long accepted and well known "Certigrade," o'Certigroove" and "Certisplit" labels will be continued.

Establishment of the nelv Bureau took place during the combined annual meeting of its predecessor €troups in Seattle.

Cecil G. Watson, New Westminster. 8.C.. 1963 president of the Shingle Bureau, was elected president of the new association. Stewart Ferguson, Aloha, Washington, former vice president of the Hand-split Association, was elected vice-president. Virgil G. Peterson, Seattle, was re-elected secretary-treasurer and manager.

Organization of the Red Cedar Shingle and Handsplit Shake Bureau comes at a time of spectacular sales growth for both wood shingles and shakes. The eight-month period ending August 31, 1963, is considered by industry leaders to be one of the best sales and production periods in history, with volume up more than 24 percent over the same calendar period in 1962.

Field representatives of the new association will cover the nation in a crontinuing trade contact program, providing in-person support for the industry's information and education efiorts.

Dick BrounNew Strles Monoger of Mosonite

O. R. (Dick) Braun has been appointed sales manager of Masonite Corporation, President John M. Coates has announced. All the company's sales activities now fall under his direction, includinq those to lumber and building dealers, industrial customers ani export. He reports to F. O. Marion, vice-president, marketing.

He was promoted from industrial sales manager, a position he had held since April l. Previously for a year he was assistant to the vice-president, sales.

Joining the company in 1948 as an industrial salesman, Braun successively was assistant manager of the midwestern division, assistant to the manager o{ industrial sales, manager of the northeast division, manager of the northeastern dealer division and assistant to the vice-president, sales.

A graduate of the State University of lowa, where he earned a degree in electrical engineering, Braun has been in sales work for more than 17 years.