Prefinished Wood Siding Being Sold Nationally

Tlrt. nation's Iirst qrrt'fini:rlrttl 'wood sitlittg is nou, lreing nationalll' distrilrrrte<1. Sttrnvoocl A. \lu rlrhr'" Prt siclent oI Tht' Pacihc l,umlrer Ct.,mpan1' has annourr<'ecl.

PALCO'-. rt'clrvoocl bevel siding is completelr' finishccl at the facturv rvith a ,*pet'iallr- formulated paint to provide longc.r life and superior rnaintenanc.t'-free service. according to llurphr.. To preserve the beauty of the prefin-rhgf, -siding. a concealed Iastening sy-stcm is 1-.ed ghich elimipates face-nailing through the paint film.

William (). \'an lleckum. Vice President Ior lleseart'h ancl Dclt'lopment at Pacific. strid tlrt' prefirrislrecl lt,duood siding systt'nr rva-* tlesignerl to 1-rroritlt' a bt'tter Paint film lnd application srrpclior to jolr-site lrainting. 'fht'st' ft'aturt's. t onrlrirrt'tl u.itlr redwoud's irrht'rent lorrg lift'. irrstrlaliorr. arril lraint-rclt'rrt ion clrral t ics. ofTt,r importarrt a<lvilntag('s to tlrt tlualitr,-nrintlt,tl lrrrilrler.

l'AI-(lo's lrairrt plcfinislu'd letluoorl lras lrt'en usecl irr sele<.tt'tl gcogrlphir. rt'gions sirrct' tht' Spring of l9fil. uhor it was al)plit,d orr thc (.ountr\''s first prefinished noo<l sirling lorrria. lrr slstern has

Iulrsr'. lruilt irr Palo Alto" Calithe past t\\ tt \'('ars tlrt' siding heen tt'st-rnarkt'tt.d irr rniln\ areas throrrghout the t'nitcd States to get as lrroacl field performantt re-*ult,. as possib It'.

Van lit't'kunr sai<l tht.nt'n prefinisherl sirling lras t'wo prirnlrr' <lt'r,r'lopmt'rrtal objct tivt's. "'l'lrt' lirst nas to plovitlt' tht' tluality lrrril<lt'r u'ith ilu attrat.l.ivt'. tlurll-rle. troulrle-[ret: sidirrg that coulrl be rncrchandised as a sales fetrtrrrt'. arrd sold as tr prodtut't oI groater satisfar.tion to the home lruver. The st'r'ond olrjcctive was to helir the lruilder n'ducc hi-s orr-the-job r.osts and complction time" so that he could have his homc5 readl' for sale sooner. regardless of l'eather or other problems of conr.cntional field painting." "W" feel." Van Beckum added. "that our prefinished reduood siding ar:complishes thc-sc objective-.. In field tests throughout the t:ountr\. rvc har-e beerr grt,atlv pleased with the re-.ults. Builder,. report that our Prefinished Siding is attractive. r'asily installed. and has strong ( ustorner appcal."

"The high m('aslrr('of tlualitv control pxrssilrlc u'ith [ar.lory aplrlit.atiorr oI pilint is arr impor'tarr[ luctor contrilrrrtirrg to a nrort' t'rr<lurirrg. rnaintt:nan<.t.-[rt'r' finish." \ian llet'krrm also <lcs<'rilrt'tl tlrt' lraint s1.sIt'nr. slrt'r'iall1- dut'lolictl lry l'Al.(l()'S rrstarch rlt.partment r,r,ith pairrt. spcr:ialists oI tlrr Shcru'in-\\"illiams (}r.. as lrtrvirrg greatlladvarrced filrn duralrility. "Wherr a r.csl)ons(Contittued on Page 8l],)

Bevel - (hrnnel - Ru$ic - Board 6 Brfh lleltrt,st'rttina: ll ltole'Euh' (lrJr

McDONAID CEDAR PRODUCTS, LTD.

LAMFORD CEDAR, [TD.

TUMAC LUMBER CO., INC.

TRUCK & TRAILER

RAIL L.C.L.

Decking - Paneling - foundalion - tencing 6reen I Dry Dimendon

R. B. Hoover, New Soles Monoger Af the Pociftc Lumber Compony

Robert B. Hoover has been selected General Sales Manager of The Pacific Lumber Company, according to Stanwood Murphy, president of the 94 year old redwood firm. Mr. Hoover succeeds Carl W. Bahr. vice president-sales, who was killed in a hunting accident last August.

From the San Francisco headquarters of Pacific, Hoover will be responsible for Palco brand redwood and douglas fir products. He brings to his new position over 24 years sales experience with Palco products. Since 1939, a{ter his graduation from Stanford University's Graduate School of Business Administration, hs has represented Palco in the Southern California mar. ket.

In assuming his new duties, Mr. Hoover stated: "My new office presents a real challenge and opportunity. The company has an optimistic attitude for the future, with many new products being introduced now and in the next few years. W'e are particularly excited about our new mill prefinished redwood siding which will be marketed nationally this Fall."

Prior to his appointment as General Sirles Manager, Mr, Hoover was an active partner in the A. L. Hoover Company of San Marino. California. This firm will continue to represent Palco sales in Southern California, as well as sales for Wendling-Nathan Company in that area.

Hoover is married and lives in La Canada with his wife and three children.

Trode Associotion Formed

Western Wood Moulding Producers, Inc., a trade association, has been formed by members of the western moulding industry. Membership will include manufacturers of mouldings, lumber and forest products in the Western region of the United States, Mexico, and Canada. The corporation was formed to provide a beneficial interchange of information among the members.

LU'IIIEI METCHANT

The corporation will seek to promote the growth and' success of the moulding and lumber manufacturing industries by assisting members to improve production methods and by establishing grade standards for lumber and moulding production. The corporation will also aid the members in various other areas, such as providing statistical reporting service and credit services. Another function of the association will be to prepare and distribute bulletins interpreting the significance of State and Federal laws affecting the industry and to represent the members of the association and their interests before governmental agencies.

The Board of Directors of Western Wood Moulding Producers, Inc. include Fitz M. Binnion, President; Nelson C. Edens, Phoerrix, Arizona. Vice President; Gayle lVlorrison, Yuba City, California, Secretary-Treasurer; Enoch Israelson, Sacramento, California; R. IV. Crozier, Albuquerque, New Mexico; and S. M. Markham, Anderson, California.

The first annual meeting of the membership was held in San Francisco, August 12, 1963. Main offices for the corporation will be in Portland, Oregon. For further information, please contact: Warren C. Jimerson, Manager, 3507 S.W. Dosh Road, Portland, Oregon 9720I.

S-e're lndep end,ent-nottied to "", -rU or line. If any reputable supplier has the materials our customers require, he doesn't need a lasso to get our business . he can't miss! Contrarywise, if he has the biggest selling brand in the industry and it doesn't fit the needs of our clientele, he can peddle it elsewhere. As your purchasing agents, and experts in this field, we insist on freedom of choice-independence-and offer you the same.