Dealer Aids Draw Attention

For years, dealers have been subjected to offers of merchandising aids that, when all is said and done, do litde more than advertise the distributor whose name they carry. Consequently, dealers tend to shy, or at least look warily upon, the "generous" ofiers made by their suppliers. Thls conditioned response, though understandable, occasionally allows a helpful merchan. dising aid to pass unnoticed. This can be costly. In unrealized potential profits. The purpose of this piece, then, is to draw your attention, if it hasn't been alreadyo to what are probably the most colorful "dealer-directed" aids ofiered in some time. It also appears they are the most expensive. The window banner, for example, cost CalPacific well over $2.00 apiece. And this on a quantity purchase. Silk-screened, the banner carries 6 illustrations of comrnon uses of Redwood. Every few months, CalPacific replaces the banner with a new but similarly designed piece. Each stresses a particular feature, such as, economy, elegance and versatility. The illustrations change as well.

Tiaiter And Counter Cards

Loaded with color, these cards beam convincing messages to both the retail and wholesale market. The messages are, as you can see, short and to the point. The reverse sides of these cards display in vivid oranges and reds the image of an authentic lumberman.

What has been the reception by the dealers to these cards in the first month of their existence ? According to Ted Deacy, Executive Vice President of Cal-Pacific, the reception has been considerably more than had been anticipated. Asked whether or not the supply would hold, Deacy replied, ooWe hope it doesn't and I don't think it will. It's still too early to tell just how successful this program will be, but (Continued on Page 63)

Hollywood Jr. Twins Are All.Purpose Doorc

Say goodbye forever to old fashioned screen, sash and storm doors. for here are two all purpose doors,..COMBINATION SCREEN AND METAL SASH DOORS that fit all types of wall construction and harmonrze with any interior styling.

Ifole lhese 4.ln-l ADI|ANTAGEIS

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O Act3 I rn rddltlon.l prct.ction fot h@sawita. Sha may convcEcwith out sidcE thrcugh 3!3h oplning wlthout unlckin8 thc d@r.

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lfl Economy

a SrE3 buying S!sh, Scrun .nd

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