LASC Conference to Draw Big Crowd to Palm Springs

There are two big reasons why a large attendance is expected for the Fall Conference of the Lumber Association of Southern California, to be held November 15-17 at the El Mirador Hotel in Palm Springs.

One is the excellent and varied program planned by North Swanson, chairman, and Bob Leishman, Association president.

The second is that the wholesalers, now a part of LASC, will for the first time, in attendance and participation, be an integral part of the Conference.

Well, perhaps we should add a third reason-Palm Springs and the EI Mirador Hotel are an aw{ully nice place for a meeting this time of the year.

As we go to press, all details of the program have not been finalized; however, we can give you the highlights-and the assurance that, from what we hear. your attendance will be time well spent.

BO8 I.EISHMAN

A s s o ci.ation P r e sid ent question and answer forum moderated by Jim Williarns of CHIP National. This should be a must for all interested in doing more business in this big field. ooDirty Trick Clinic," or "What Our Salesmen Tell Us About You," moderated by Ralph Hill. These titles are intriguing enough to drarv a large crowd-so we'll leave the aura of mystery intact and simply urge you to find out for yourself what this clinic will be all about. take his course--and we'll certainly hope to pick up some valuable pointers from his appearance at the Conference). ooComponents in the Southern California Market" will be built into an interesting presentation by Chuck Jenkins.

"Can Labor-Management Relations Be Improved?" The well known and indefatigable Richard Fenton will pursue this subject-and we can't think of a better person to handle it.

'oAn Introduction to the Lumber and Wood Products School" will be given by Wayne Gardner, NLMA. This is a projected B-week school, to be instituted early in '63 and which, we understand, is going to be a joint endeavor of LASC, NLMA and the Lumber-Jacs. An ambitious and highly needed project, its presentation should be heard by all.

Here is a run-down. not necessarilv in any chronological order.

"Distribution Conference"a two-hour discussion, chaired by Terry Mullin, prepared by Denny Gilchrist.. Manufacturers, distributors and retailers will participate in a general discussion of distribution problems.

As we go to press, we are advised that participants in the "Distributors Conference" will be: Jim Maynard, Stan MacDonald, King McKee, Dennis Gilchrist, Bill Hanen, Don Braley, John Lipani-and a representative from Tarter, Webster & Johnson, name not yet finalized.

"Are You Wasting Your Advertising Dollars?" will be the theme of an address by Jack Doscher, advertising and public relations consultant of Los Altos, California. As Doscher is a man with many years of practical experience in his subject, his remarks should be to the point and of sound benefit. otHome ooEffective Communications" will be the theme of Richard Stevens, director of sales, Advance Seminars, Los Angeles. Paraphrased ooW'hat Did You Expect?," this address will emphasize the difficulties and problems encountered because of individuals' inability to properly convey their meanings through the channels of communication-whether through speech or by the written word. (Now, if we haven't in brief fashion been able to relate what Mr. Stevens will be talking about, we should

What You Mean"

oosouthern California Lumber Industry Promotion and Technical Fund" is the subject of Jim Cooper of Cooper-DavisHeintz, Inc., Advertising. A big title, a big subject-let's see how we can reduce it to little words. This will be based upon a projected fund, to be administered similarly to those of the Plasterers Institute and P-I-P-E which have done such excellent public relations and promotional jobs for their fields. Primarily for the retailers' benefit, both big and small, it will serve to re-establish the image of wood as a building material-in the vein of o'For the warmth of living, build with wood"-and in the 'oTechnical" end, will serve as a disseminator of information, clearing house and idea center to architects, contractors, builders, building inspectors, code officials and to all allied construction interests.

It seems to us that the above project is one that is badly needed by the industry. True, various groups try in their own ways with some degree of success to effect just such promotional programs I however, because they are "splinter groups" in their operation, their penetration is pretty much o'splinter type" in results. What is needed

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