Maior Color TV Sports Package Purchased for Industry Promotion

The first major color television package of its kind for the building materials, pulp and paper, container and chemicals fields has just been announced by Georgia-Pacific Corp.

Labeled "The Big Five of Sports," the new TV promotion will be on at least two national networks, NBC and CBS, with additional time purchases still being negotiated, according to Robert O. Lee, GeorgiaPacific's director of public relations and advertising.

The big forest products company operates nationwide and is a major manufacturer of plywood, lumber, hardwood and flakeboard in addition to pulp and paper, containers, chemicals and related products with manufacturing facilities on the West Coast and in the Midwest, Southeast and Appalachian resions.

It has distribution facilities in B0 major U. S. marketing areas from coast to coast. It also rs a major exporter of forest products and has sales facilities in more than 40 foreign marketing areas.

The TV sports pa&age for 1963 is a full- year schedule and was chosen on the basis of family viewing with strong emphasis on color broadcasts, Lee indicated.

It includes two major "bowl" football games, Bud Palmer's ooSport Specials," thd PGA golf tournament, a spring sports package and "a major fall football buy to start the 1953-64 TV season," the announcement said.

The addition of major TV sponsorship to G-P's national sales promotion and advertising program will be coordinated with the firm's national and reeional advertising in consumer and trade publications, plus other sales promotion programs in the company's various fields, the announcement said.

The new TV schedule starts January I with NBC's Sugar Bowl football broadcast, after which it becomes largely a Saturday afternoon series startine with the Senior Bowl game on NBC Junuury 5. Bud Palmer's new "Sport Specials" program on NBC, with the inside story on many types of sporting events, will be sponsored January 12 through April 6.

A summer highlight will be the windup of the PGA golf tournament on the CBS network July 20 and 21. Other programs are to be announced shortlv. [,ee said.

CENTRAI. CAI.IFORNIA DRY KILN CLUB PTANS NOVEMBER MEETING

The next meeting of the Central California Dry KiIn Club will be held on Friday, November 16, at the Diamond National Corporation, Red Bluff. At the meeting invitations for future meetings will be called for, so that a complete schedule can be drawn up.

The following slate of officers will be presented for the members' approval:

President-Jesse F. McAlister, Kimberly Clark.

First vice president-Larry Goben, Diamond National Corp.

Second vice president-Ruben E. Andreen, Winton Lumber Co.

Secretary-treasurer-Bart Ecklund, University of California, Forest Products Laboratory.

States Harvey H. Smith, secretary-treasurer of the club, "I am sure you appreciate the magnitude of the job these men will be taking on and that you will give them your wholehearted support."

Annuol Meet for Northwesl Hordwood Associotion

Northwest Hardwood Association, with an active membership in Oregon, Washington, California and British Columbia, has chosen Friday, November 9 and Saturday, November 10, {or the dates of its Annual Meeting. Sessions will be held in Mayflower Hotel, Seattle. The Friday sessions, both forenoon and afternoon, will be open to all persons interested in the utilization of Pacific Northwest hardwoods; alder, maple, cottonwood, hirch and ash.

Program speakers will include experts from Washington State Depariment of Co-ttt"t"" & Economic Development and the Seattle office of Soil Conservation Service. A Whatcom County treefarmer will discuss red alder as a short-rotation commercial crop. Hardwood producers and distributors from the three western Pacific states and British Columbia will discuss vital industry matters.

The Saturday afternoon session will consist of an annual business meeting, preceded by a panel discussion of buyer-seller rela' tions in northwest hardwood business circles.

Entertainment for out-o{-town wives who accompany their hushands to Seattle will be provided by a group o{ local "hardwood ladies".

Sessions will terminate at noon on Saturday, to allow members and euests to attend the annual Washington-California football classil at the University of Washington stadium.

A heavier attendance than usual is expected, because of the recent increases in hardwood production and use, and the gradually-increasing number of hardwood-producing plants.

Code Chonges

Two Star Redwood national Con{erence of Studs have received approval of the InterBuildine Officials. The action taken by the

Code Changes Committee of the ICBO at the recent meeting in San Diego places Two Star Redwood Studs in Group III, which includes Standard Douglas Fir, Hemlock, Sitka Spruce, and Larch studs, Construction grade Western Red Cedar and Engleman Spruce, and Sap Common Redwood dimension'

The Code Changes Committee also approved One Star Redwood Studs as Group IV material, in the same class with Utility Douglas Fir, Hemlock, Spruce and Larch, and Merchantable Redwood.

Redwood Inspection Service Building Standards Manager Louis L. Ehling pointed out that Two Star Redwood Studs have had FHA approval for two years. Ehling said Two Star and One Star Red*ood St,td. would appear in the next Uniform Building Code of the ICBO, which will probably be published in 1964.

Dee