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SCRTA Polm Springs Conference (Continueil trom Page 70)

small and large operators, sales policy and sales remuneration, and the cost of data processing and its economic feasibility.

10:30 a.m. Fourth Round Table Discussion:

How To Create A Profitable Cash and Carry Operation

Moderator: Bob Sievers

Round Table Participants: Russ Fritchey, Larry Henderson, Bob Marks, and Bob Reed

Subjects to be discussed: Capital and organizational structure, yard layout and planning, selfservice, overhead, advertising, display and merchandising, loss leaders, pricing, and examples of some systems now in use, Buffet Luncheon

Business Session

Fifth Round Table Discussion:

The Economics Of Volume Versus Consumer Operations

Moderator: Ralph Baker

Round Table Participants: Homer Burnaby, Frode Kilstofte, Donald B. McCoig, Belton Love, and Sandy McDonald

Subjects to be discussed: Why the volume operator has become and will remain an important part of the distribution of building materials, why there is and will be a large differential in pricing between the volume and consumer type operators, the feasibility of combining volume and consumer type operations, why it is not feasible for the volume dealer to take on individual small sales at volume sales prices and for the small dealer who is not properly equipped to attempt to take on volume tract sales, and principles that will help the volume operator toward better profits.

Sixth Round Table Discussion:

A Truty Dependable Source Of Suppty

. Quqlity products from the world's best Mills o Dependoble service from quololion to finol delivery o Over 50 yeon experience in ihe export-import field o Prime imporlers sewing the wholesole lumber trode exclusively

Coll the Atkins, Kr6ll represenlotive neorest you for de. pendoble qnd occurole informotion ond quolotions on oll imported wood products:

Distribution

Trends And How They Affect fhe Retailer

Moderator: Stanley Brown

Round Table Participants: Norbert Bundschuh, Charles Clay, Dick Freeman, and Jim Maynard

Subjects to be discussed: The need'for reclassifying wholesale and retail functions, under what conditions may a wholesaler justifiably bypass the retailer, the economic necessity of supporting wholesalers who have sound distribution policies, under what circumstances is it advisable for a retailer to bypass a wholesaler, how can lost markets be recaptured, new products and the retailers' responsibility to consider them, under what circumstances should the retailer expect the wholesaler to carry his inventory, the retailers' responsibility to display merchandise.

Dinner Dance

Soturdoy, November I I

Golf Tournament

Chairman: Ken Dietel

Solt River Volley Hoo-Hoo Club to Hold Jurisdiction Vl lYleeting in Phoenix

The officers and directors of Salt River Valley Hoo-Hoo Club have proposed a Jurisdiction VI meeting in Phoenix on November 77. Although complete details have not yet been announced, there will be a golf tournament at the Phoenix Country Club and the variotts clubs present will be vying for the Gallagher Jurisdiction VI Trophy among othei piizes. The Phoenix Country Club course is one of the finest in the West and it ofiers a real challenge to all golfers.

This bequtiful precision unil offors clesn, clossic styling thol blends beoutifully wirh ony interior. The top holf louvre ollows free oir circulolion while the coJid lower ponels keep out dust.

Deolerships Avqiloble.

Brochures qnd Price Lists on requesl feoturing o complele line of the New Bi-Fold Metql Doors for every inlerior decor.

Woodwork Insfitute Holds Fly-ln Tour

On October 5 and 6, the Woodwork Institute of California, with the cooperation of the California Redwood Association, sponsored a fly-in tour of several mills in the Eureka-Arcata area. Eight W.I.C. members and their guests participated in the event and E. M. "Bud" Critchfield, California Wood Products, chairmanned the afrair.

Each W. I. C. member was recuired to bring as his guest, one arciitect, specification writer, building designer, or other similar person with the primary aim of better acquainting the guests with the lumber industry at the production level. All of the members and guests voiced their enjoyment and enlightenment for l-raving made the trip, and the W. i. C. is looking forward to future trips of this nature in its promotion of tl-re use of more and better woodwork.

The group left San Francisco International Airport on Pacific Air Lines on October 5, arriving in Arcata at 10:16 a.m. Included in the two-day tour were visits to both Simpson Timber Company's logging operation and guast, Ed the company's Arcata plywood plant, a tour of Pacific Lumber Company's sawmill and by-products division, and a trip through Weyerhaeuser's Timblend Particle Board plant. Thursday evening, October 5, the group were guests of Pacific Lumber Company at a cocktail party at the Scotia Inn, and Friday evening they were hosted to a cocktail party at the Arcata Country Club by Weyerhaeuser Sales Company.

Members who made the trip included: R. L. Johnson, Watson-Dreps Mill & Cabinet Shop; E. 1\,I. '(Bud" Critchfield, California Wood Products ; Earl Overbaugh, Crown City Lumber & Mill; Ray Erkson, Minton Company; Norbert Eggert, HartmannSanders; Don Delacy, Central Mill & Cabinet Co.; and Reg Taylor, Taylor Millwork and Stair Co.

Srory of Hordwood Told In Free Booklet

"The Story of Hardboard," from forest to end uses in the home industrv. is told in a 16-page illustrated booklet published by the American Hardboard Association in cooperation with American Forest Products Industries, Inc.

The scope of this engineered wood product today is indicated by listing its properties, the various kinds available, and some of the hundreds of hardboard applications. The "Story of Hardboard" also covers the product's place in our national economy, witlr charts that show the dramatic rise in hardboard consumptiou in recent years.

Copies are available free through tlie American Hardboard Association. 205 West Wacker Drive, Chicago 6, Ill.