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The Young Preocher's Mission

Preacher stories come and preacher stories go, but none of them is ever any better than that grand old one about the young preacher and his first sermon.

He was a recent graduate, had received his call to preach and rose before his congregation to deliver his first real sermon. He had worked hard and laboriously on it, and determined to start off with a bang, having learned that the two most important parts of any address are a good start and a good finish. So he began:

"My dear friends, in accepting this pastorate, I do so with a deep sense of the obligations that rest upon a minister of God, even in this too-modern age. I came to this congregation to do my best to follow in the footsteps of the Master, my mission being, so far as I am able, to heal the dead, to cast out the sick and to raise the devil."

Mosonite Progrcm Spollighted

Masonite Corporation's Design-Service-Counsel (D.S.C.) program was discussed by Paul B. Shoemaker, executive vice-president, at a panel session devoted to "Building Sales Through Sales Promotion" at the ninth annual marketing conference of the National Industrial Conference Board in the Waldorf-Astoria hotel in New York City Sept. 21.

In developing his topic, "Coordinating Sales Promotion with Other Marketing Activities," Shoemaker brought out how Masonite, through the application of marketing principles, is helping make Design-Service-Counsel a successful vehicle for lumber dealers to capture their share of the home improvement business.

A color advertisement on D.S.C. in Living for Young }Iomemakers, he said, has strong consumer appeal "because it is 'news'

DIRECT'WLL SHIPTNENTS CONCENTRATION YARDS

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and it provides answers to the consumer's question, 'What will this do for ME?' It has strong customer interest, as well, for the D.S.C. dealer is right in the picture by name and location"'

He said that D.S.C. has order-profit performance because it gives the salesman vital support in terms of full line selling.

Since orderly distribution in most any segment of the business community is 'hard to come by' nowadays," he declared, "a marketing plan that provides a retailer with a 'built-in' sales control at the point of sale gives him and his supplier a brighter earnings potential than one that opens the sale at an auction level. Profitable marketing action takes place."

Exclusive Uni-Mount End Allows Two New (lregon Bors lo Fit llost Choin Sows

Two new OREGON Saw Bars, the roller-nose Roll-O-tronic and standard DuO-tronic. are 'now available with exclusive Uni-Mount End for easy installation on most makes of chain saws, Guy E. Sabin, general sales manager for OMARK Industries, Inc., announced this week.

The new OREGON Uni-Mount End fits 18 major brands of direct drive and geared saws: Barker, Bolens, Burns, Clinton, Cobra, David Bradley, Eclipse, Eska, Homelite, Indian, Lombard, McCulloch, Monark, Mono, Wright, Remington, Solo and Ward. Distribution of the Uni-Munt End bars will result in reduced bar rnventory costs for OREGON dealers, as they now need stock little more than two basic models.

"Years of bar manufacturing experience have gone into the development of these two bars and the Uni-Mount End," explained Sabin. "Through rugged laboratory and on-the-job testing, we've made sure these new products are ready for the hardest daily use.

"Both the Roll-O-tronic and the Duo-tronic Saw Bar are MICRO-MANUFACTURE processed from selected steels, heattreated by our special O-TRONIC method and backed by the industry's top factory guarantee. In short, these bars are specifically engineered for long, trouble-free life."

Manufactured by the OREGON Saw Chain Division of OMARK Industries, Inc., Portland 22, Oregon, the OREGON bars are available nation-wide through a sales organization of over 8,000 dealers and distributors.