Palm Springs Promises Fine Program For Southern California Refailers

ttpETTFR UNDERSTANDING of Industry for Better I-l p1q61" will be the theme for the Palm Springs Conference of the Southern California Retail Lumber Association, soon to be known as Lumber Association of Southern California. The conference will be held at the plush Riviera Hotel in Palm Springs from November 16 through the 18th.

An excellent series of round table discussions will high- light the conference business sessions. These discussions will be of vital interest to all segments of the lumber industry.

For the ladies there will be a get-acquainted card party on Thursday. Or that same afternoon the ladies may also enjoy swimming and sunning at the pool.

Social activities include the Directors' Cocktail Party on Thursday and a dinner dance on Friday evening. The world renowned Riviera Hotel is famous for its fine cuisine, comfortable and spacious rooms, lush 18-hole golf course, Olympic size swimming pool, and general pleasurable atmosphere. Of course, there is never a dull moment in Palm Springs, city of night life.

Schedule Of Events

Thursdoy, November 16

8:00 a.m. 10:00 a.m.

Directors' Breakfast Meetine

Business Session

Welcome address by President Terry Mullin

First Round Table Discussion:

Improvement of Economic Conditions Through Better Labor Relations and Understanding of Costs

Moderator: Ken Dietel

Round Table Participants: Hal Anawalt, Miles Davidson, Dick Fenton, and Ralph Russell

Subjects to be discussed: Handling costs, cost of fringe benefits, workmen's compensation and the real cost of compensation insurance, and organize and negotiate better labor conditions.

Round Table Participants: Jim Nelson, Kingston McKee, North Swanson, and Jim Williams

Subjects to be discussed: Basic business organiza- tion structure, capital requirements, overhead, contingency and pricing principles, feasibility of having own carpenter and painting crews, sales policy and sales remuneration, advertising and the securing of leads, customer financing, and elements involved in making the close.

Ladies'Tea

Directors' Cocktail Party (all invited)

Dinner (for all)

Fridoy, November.lT

Business Session

Third Round Table Discussion:

Better Profits Through Better Planning and Accounting

Moderator: Bob Leishman

Noon 2:30 p.m.

2:30 p.m.

Luncheon

For the Ladies, card party or swimming and sunning at the pool

Business Session

Second Round Table Discussion:

How To Get Into The Home Improvement Business

Moderator: John Sullivan

Round Table Participants: A. L. Childs, Ray Haley, Ralph Hill, John Sullivan and Gil Ward

Subjects to be discussed: The importance of planning, the determination of what records to keep, management function, how can accounting assist in the determination of pricing structure, explanation of data processing, can data processing be used to advantage in the retail lumber business by both (Continueil on Poge 76)