THf F/RST lighr-colored Tempered Hqrdboqrd fAilatu\nn0

Fortst Hardboard

Another Nerp FOREST Hardboard. Its beautiful mirror-smooth surface is pre-finished in light SANDAL\U7OOD color. But, don't let the delicate light sand shade of this new temper-treated hardbdard fool vou. SANDALWOOD fOnrSf

Hardboard is tlie toughest, roughest hardboard ever made. The color iibaked in.-Its satin smooth surface is sealed. Defies weather and wear. Resists scratches and oil, water or grease stains. Washable, too.

The lUlirqcle POnel. use tt anywhere

Use it for wainscots, wall panels, table tops, work surfaces, drawer bottomsl exterior construction, floor tiles-anywhere! Iust one of a complete Iine of FORESt Hardboirds, SANDALWdOD is ideal for "Operation Home Improvement"

Prorects. SIZES: Ponels are l/8",3/16", and t/4" thlckz 4' wide, 4' , 6' , 8' , I 2' qnd | 6' long. Also ivolloble in Punched Foresf Hordboord, thot developcd sondqlwood."

mAfe THIS TEST. . . l2-tt. of Wollfor $l2.OO

SANDAL\7OOD FOREST Hardboard saves money. It's pre-finished and sealed. Use "as is". No further finishing necessary. Or, you can change color by simply adding one paint coat. Economical SANDAL\7OOD is easy to saw and nail. You can put up a L2' wall in no time at all for only $12.00 (figured u,ith t/s" Sandalwood for a 12'x8' wall). Write for a free sample to Forest Fiber Products Co,, Box 68-CL, Forest Grove, Oregon.

Ploce o drop lighl oil ordinory fempered hordboord qnd q piece of SANDATWOOD. See how the oil penelroles ordinory lempered hordboord. Seoled SANDATWOOD resisls oll slqins.

Toke o somple of SANDATWOOD ond ony other lernpered hordboord. Mork eoch surfoce wilh o croyon-loy it onl Toke o sol. venl-moistened rog. Only SAN. DAI.WOOD wipes cleon.

Vood. in its Finest Fornt as plans for the future. Climax of this series came with a report by OHI to the federal government, which last year asked private industry to launch "a concerted efiort to renew America's old but still sound houses."

OHI Executive Director Doscher presented to Albert M. Cole, Housing and Home Finance Agency Administrator, "a report on home improvement year." In accepting the repclrt, Cole reviewed his own interest in the campaign from the beginning and concluded with the statement, "f have been quite pleased, quite satisfied, quite thrilled with the results."

The decision of the OHI board of directors to continue the campaign into 1957 was based on industry opinion as expressed in the wires and letters. Industry spokesmen unanimously noted tangible increases in home improvement sales and expressed the belief that the sales curve could shoot up even more dramatically in a solid l2 months of promotion based on lessons learned in the first half of 1956.

Since its public unveiling last January, the OHI prog'ram, in addition to generating unprecedented national impact, has spread into more than 1,000 towns and cities all over the country. Many of them have reported results like these:

1. Building permits for remodeling up ll to 156/o over last year.

2, Home improvement lending ap 20 b ZAO/o.

3. Actual sales increases of as much as 85/o for individual dealers.

Primary objective of the OHI staff in coming months will be to get community-level campaigns rolling in every city and town in the country.

Jim Hoffer, ner.,i'ly appointed locallevel manager for OHI, has plans to supplement the handbook immediately with additional ideas and suggestions gleaned from replies, to a 25,O00-questionnaire survey he is conducting. Also in the works is an entirely new promotion kit for the use of all types of home improvement dealers, contractors and lenders.'

The kit can be purchased for $10 from OHI headquarters at 10 Rockefeller Plaza, New York 20, N. Y. Orders are being accepted now for early delivery. Consumer release date on the new seal is November 1.

35O OHI Film Prints in Girculofion

More than 350 prints of the Operation Home Improvement film strip were distributed in the first three months following its release, OHI's Executive Director John R. Doscher revealed. The film is intended for showing at local meetings of contractors, dealers, lenders and others interested in launching industry-wide local OHI campaigns. The film strip is norv in use in every state in the union, and Alaska and Hawaii. A single copy provided virtually complete coverage of the state of Washington, r,r'here L. R. Allan of the Elliott Bay Lumber Company held more than a doien meetings. The film strip is available, at a cost of $10, from the Operation Home fmprovement headquarters at 10 Rockefeller Plaza, New York 20, N. Y.

(Tell them you saw it in The Cdiforni.a Lumber Merchant)