CARLOW COMPANY

738 Eost 59th Street

ADoms 4-0159

Los Angeles I, Colifornio

Esrqblished | 896

lnlond Lumber Gompony Holds "Removol Sole' for Decrlers Before Move to Riqlto

Believed to be unique in the lumber industry, Inland Lumber Company started in October a "Removal Sale" to Southern California dealers. Knowing that moving large stocks of lumber from its Bloomington yard to its ner,v

68O7 McKinley Ave Pleosont 2€13; wholesale yard at Rialto, Calif., would cost considerably, the Inland management decided to cut its moving and handling costs from the wholesale price of its stock and pass the savings on to its retail customers.

Advising dealers to study the extra profit potential as a result of the reduced wholesale lumber prices offered, fnland President Fred S. Thomson said, "Obviously, Inland has no desire to offer unwanted advice to the hundreds of thoroughly competent' retail dealers who are our customers, but we would be remiss if we failed to point out that they can increase the profit spread appreciably by taking advantage of these special buys."

... Vice-President and General Manager Stark Sowers ancl his staff prepared a very clever printed broadside which attractively listed the "bargains" in the Removal Sale. Taking a leaf right from their dealer customers' own type of advertising, the wholesale firm distributed the printed piece to Southern California retail yards. All prices were marked FOB the Bloomington yard and r,vere limited to stock on hand.

Inland Lumber Company's well-known slogan, featured in all its advertising in this magazine, is "The Dealer's Supplier-Never His Competitor" and the huge Removal Sale was naturally limited to Inland's dealer customers. It is expected to clear the Bloomington yard quickly with sales to California and Arizona retailers.

Inland's plans for moving to its new 30-acre Rialto location follow by just 10 years the establishment of the firm. Started in 1946 at the beginning of the greatest building boom in California history, Inland has made important strides in one of the most competitive industries. The general offices were enlarged in 1949 to handle an increasing volume of business and sales offices were opened around the state in 1950, which boomed the business volume again. Inland now carries many "name" building specialties, including products of Johns-Manville, Simpson Logging Co. and power tools. Lumberwise, it represents many of the