Hoo"Hoo ACTxvrrxES

Sqn Frqncisco Hoo-Hoo Elecf

Hugh Pessner Club 9 President

The election of Hugh Pessner (left) to the presidency of San Francisco Hoo-Hoo Club t highlighted the club's noon luncheon at Di Maggio's on Fisherman's Wharf, October 9. President Hugh, affable owner of West Coast Timber Products Agency in San Francisco, took offrce by unanimous vote and received the president's gavel from the outgoing president, Al Bell, who was highly praised for his excellent management of affairs during the biggest year in Club t history.

In a show of apprebiation for his good work, outgoing president Bell was given a beautifully inscribed clock-barometer, compliments of the membership.

President Hugh made the presentation and was assisted by Bovard Shibley and Herb Schaur, Jr.

In addition to tl'e new president, the membership also approved the nominating committee's recommendations as follows:

First vice-president, Leroy McCormick; second vicepresident, Ed Dreessen ; secretary, Barney Bates; treasurer, Bob Nelson, and for sergeants-at-arms, Jack Dollar and Mike Coonan. Charley Fender, Ben Ward, Art Wall, John Prime, Harry Hood, Fred Buckley, Gay Bradt, Max Cook and Bob Kilgore will serve as directors.

The next meeting of the San Francisco Hoo-Hoo will be Tuesday evening, November 13, time and place to be announced.

Lorry Derr-Elected Presidenf of Socromento Hoo-Hoo Club I O9

Larry Derr, now of Western Pine Supply Co., was unanimously elected president of Sacramento Hoo-Hoo Club 109 at an evening meeting in the Parkview Res-

Ust of DONORS to fhe Finonciql Success of rhe 65rh Annusl Hoo-Hoo Convention

The following list of Donors, whose financial assistance contributed so greatly to the success of the recent }foo-Hoo International convention in San Francisco, is now complete and we are pleased to report it here as an appendage to the convention coverage in the last issue: fhc A & B lumber Solcc, Inc.

Aborigine lumber Compony

Americon Box Shook Expofl A33n.

Americon Distribstion Co.

Amcricon President lines

Anchor Boy lumbcr Co.

Arcota Redwood Compony

Arkley lumber Compony

B&DlumbcrCompony

Bcrnie Bqlber & Ascociqter

J. H. Borter & Compony

Boy Plywood Compony

Bercut-Richqrds Pocking Co,

Beronio lumber Gompcny

Jock 5. Eerry

Foresl l. Bierne Lumber Co.

G. R. Blcecher

Bonnell-Word & Knapp

Bonnington Lumber Co,

E. L. Bruce Co., Inc.

E. S. Brush & Sons

F. S. Buckley Door Co.

Buildelc Lumber Co.

The Coliforniq lumbcr Mcrchqnt

Colifornio Redwood Associqtion

Colif, Sugor & Western Pine Agcy.

Cql-ldo lumber Compony

Cheim Lumber Compony

Chrislen:on lumber Compony lhc Diomond Mofch Compony fhe Robert Dollor Compony fhe Doris Lumber & Moulding Co.

Crown Redwood lumber Co.

Dovidson Plywood & Lumber Co.

Doud lumber Compony

Droke's Boy lumber Compony

Edgerfon Bros. Lumber Co.

Fairhurst Lumbcr Co. of Cqlif.

Ffureboord Producr, Inc.

Floor Seryice Supply Co.

Friend & ferry Lumber Co.

Gomerclon & Green lumber Co.

Getz Bros. & Compony

Gilroy lumber Compcny

Goldon Gote lumber Co.

Gosrlin-Hording lumber Co.

Grecl Boy lumber Sqles

Jomes [. Holl Conpony

Homilton Bros. lumber Co.

Hommond lumber €o.

Hedlund lumbcr Solec, lnc.

Heron Lumbcr Co., Inc.

J. E. Higginr lumber Co.

Hill & Morton, Inc.

Hilmor Lumbcr Conpony

R. G. Hircox lumber Co.

Hobbs Woll Lumber Co.

Hogan Lum'bcr Compony

Hollenbeck-Bosh Plcning illill ldcol Cement Compony lrbrondtsen Co. of Colif., tnc. lvory Pine Compony

Hollow frec lumbcr Co.

Holmes Eureko Lumber Co.

Fred Holmer Lumbcr Co.

Independent Lumber €o.

Johns-Monville Corp.

George W. Kcnncdy & Son lomon Lumber Conpony lone-Portlond lumber Co.. lnc. lqrren lumbcr Soler lindberg Lumber Compony long-Bcll lumbar Compony lovcne:s lumber Compony

Lumber Soles Gompony llodero Lumbcr t Hqrdworc Co.

Iloin lsnbcr Compony i/losoniie Corporolion llofron Novigotion Co. lleqdow Vollcy lumbcr Co. lloore lurnbar Compony tlounloin Pine lumbcr Soles

Thc l}lcGloud River lunlber Co.

Michigon-Californio lumbcr Co.

North Boy lumber Compony

Northwertern Colifornio

[umbermen's Club

Olivcr J. Ol:on & Co.

O'Ncill Lumber Compony

Dovid Osrin lioulding Corp.

Ortrom Lumber Compony

Thc Pociftc Coost Compony

Pocific For Eost lincs

Pociftc Forerl Productr, Inc.

Pqcific Monufqcturing Co.

E. A. Pqdulla Lunrber Co.

Porqmino Lumber Gompony

Peerless lumbe: Compcny

Pickering lumber Compony

C. 3. Piercc Lumber Co.

J, F. Pritchord Lumber Co.

P. V, A. lumber Compony

Roymer t itlcCuSbin

Rcdding Pine llills, Inc.

Rcdwood Soles Compcny

Rcid & Wrighr

Roddiscroft, Inc,

Rolqndo lumber Co., lnc.

Roundc lumber Compony

Sonlq Cruz lumber Co.

Sonla Fe lumber, Inc.

Scott Lurnber Compony

Service Lumber Compony

Selzcr Foresl Producrs

Simpron Redwood €ompony

Rolph 1,. Smirh Lumber Co.

Sonomq Wood Products Co.

Louir Sovey & Co.

E. J. Shnron & Son

A. F. Stevens lumber Co.

Stockfon Box Compony fofi lumber Compcny

Sugor Pine lurnber Co.

Sun Volley Lumber Co.

Tolbot Lumbcr Company

Torlcr, Webster & Johnson, Inc, fehochopi Lumber Compcny fwin-Ciry Lumber Compony

Triniry River lumber Sqles Co.

Truitt & Whire lunlb.r Co.

Twin Horbors Lumber Co.

Twin Porks Lumber Compony

Tynon lunber Compony

Wm. H. Ulrch lumber Co.

Union Lumber Compony

Unitcd Statcs Plywood Corp.

Vocovills lumber Cornpony

Visolio lumber Compcny

Wotsonville Lumber Co.

Wcndling-Nathon Gompony

Wetf Coost Door l/lonufqclurers

West Coost lumber Products Co.

Wesi Cosst lumbermen's Assn.

West Coqst fimber Products Agcy.

Western Pine Supply Compony

Westwood-lngram Compony

Wetsel-Oviott lumber €o, Whitc Brotherr

Willord Lumber Compony

George Windeler Co., ltd.

Winton Lumbcr Scles Co. (Cclif.)

Wismon Lunrbcr Compony

E. K, Wood lumber Go.

Woodlond lumber Compony

Yotemite lumber Compony

Zellerboch Pcper Compony taurant there September 26. He succeeds Jack Berry, who was warmly congratulated by the membership for his fine job in directing club affairs during the past year.

Zenirh liill & lumber Co.

Three lumbermen attending the recent Hoo-Hoo Convention in San Francisco decided to pool their resources and occupy the same hotel room. Since it was strictly a cash deal, each was required to pay down $10 toward a $3Ga-day room. A{ter they were nicely settled, the room clerk discovered he had made a mistake. Instead of a $30 room, they were occupying one worth only $25. Accordingly, he took $5 from the till and instructed a bellboy to refund it.

The bellboy, being a Bay City realist, felt it would be difficult for three men to whack up $5 evenly, so he pocketed $2 and refunded $1 per man. trq worked out very nicely.

Each of the men had paid $10 originally. So, having received $1 back, each had paid $9 for the room. Mathematically, this poses a problem. Each man payirg $9, it comes out to a total of $27. And the bellboy kept $2, bringing it'to $29.

What happened to the other $1?

In addition to Derr, Club 109 also elected Bill Fraser, of Wendling-Nathan Co., vice-president, and re-elected C. D. LeMaster, \Mestern Building Review, secretarytreasurer: " The new board of directors will be comprised of the officers and Gordon Davis, Auburn Lumber Co.; Jack Hibbert, Hibbert Lumber Co., and Tom Zazrivy, Vacaville Lumber Company.

Pre-election libations were sponsored by Noah Adams Lumber Company and J. M. Derr Lumber Company. Guest speaker for the occasion was none other than State Senator "Swift" Berry, representing Eldorado and Amador counties.

Senator Berry, who has spent 50 years in lumber and forestry, retired from Michigan-California Lumber Company in 1950 after 25 years of service with that fiim. He originally gained his lumber experience in the Black Hills of North Dakota and joined the U. S. Forest Service at San Francisco in 1908. Senator Berry, incidentally, became a member of Hoo-Hoo International at one of the first Concats held in San Francisco during the year 1909. He spoke on the growth of practical forestry and also provided the group with a wealth of personal recollections about early lumbering and forestry practices in the state.

The following meeting of the Sacramento club was held October L7 at the Parkview Restaurant. The cocktail hour was sponsored by Hedlund Lumber Sales, Inc.

26 Kifiens Concotenqled of Hoo-Hoo Gonvention in lmpressive Ceremony

The names of the 26 Kittens who were initiated into the International Concatenated Order of Hoo-Hoo at the recent convention in San Francisco are reported below with their company affiliations. The list was not available at press time for the otherwise complete convention coverage in the October 15 issue. More than 6@ Hoo-Hoo attended the remarkably impressive Concatenation, conducted by a superb Degree Team. The Kittens, including the four Japanese delegates, now full-fledged Hoo-Hoo, were:

J. IWAKURA, presidenl, ond Y. OHIOI/IO, direcfor, lwokuro-Gumi lumber Co., lrd., Tomokomci, Hokkoido, Jcpan; TAKESCHI l/tORlOKA, llitrubirhi Inrernotionol Corp., Son Froncirco; IOllOJl KUNIYOSH!, prcrident, Tokyo Plywood llfg. Co., [rd., fokyo; WlltlAl C. PEIIEI, Simpson Redwood Co. Son Frcncisco; RAYAIOND C. llANN, Robert Dollor Co., Son Frcncisco; CHARIES H. BEACOTVI, Al Boldr Lunbcr Co., Richmond; GRANVII,LE GEISERI, MIITON G. 'COOK, Paerlesr Lumbcr Co., Ooklond; AIFRED A. licCAUStAND, K-D ferminol, Ooklond; fEONARD J. ESPEDAI, West Coo3t Door Alfg. Co., irlountcin View; ALEX P. CHORBA, Doors, Inc.i l/lountqin View; CECIL E. WINGARD, Foirhursr Lumber Co. of Oregon, Eugene; nALPH P. Hllt, Hill lumber & Hordwore Co., Albony; lllllARD H. ROBEY, fhe Pqcific lumber Co., Son Fronci:co; PAUI W. WARD, Woodside lonrber Go., Son Froncisco; CHARIES L. Wll[lAMS, lumber Solcs Co., Scn Froniisco; EDWARD [. TSRAEI, JR., Edwordr ]umber ond Manufocturing Co., San Froncisco; ]lAnRY G. Hll[, Service Lumber Co., Sourclito; EDWIN,Yl. HEIBERGER, WlltlAM B. HOLIHAN, Redwood Soler Co.,Son Froncirco; JOSEPH A. GRAFF, United Stotes Plywood Co., Sonto Roso; ELI/IER G. BROCK, NACY F. GAY, Torter, Webster & Johnson, lnc., Son Froncirco; FRED W. PAYNE, JR., Colifornio lumber Soler, Oqklond, snd DAVID J. SANOUINETfl, Progrcsr Lumber Co,, Rcdwood Giry.

Nopa Hosts Redwood Empire Meering

Redwood Empire Hoo-Hoo Club 65 held its October meeting at Walker's Prime Rib House in Napa the evening of the 12tli. Casey Moore of Noyes Lumber Company was general chairman of the affair and President Steve Yaeger presided over the head table.

In addition to general business, the club also discussed plans for its big annual Ladies Nite dinner dance, to be held this month at the Meadow Club, near Fairfax, November 17.

(Tell them you saw it in The California Lumber Mercharut)

'How to Use Disploy Ponels' Shows ANY Yqrd How to Gsin Biggest Sqles Advontoges

"How to Use NRLDA Display Panels" is a new 16-page Dealer Operating Guide chapter recently issued to mem- bers of its federated associations by the National Retail Irumber Dealers Association. The chapter is illustrated with photographs of panels in use in a dealer's showroom and contains a chart showing how to prepare a typical panel. In addition, the chapter contains copy for 48 separate display panels which dealers can prepare to supplement those which have been promised by the country's largest building products manufacturers.

"The NRLDA Display Panel has been widely hailed as one of the truly important new merchandising developments in the retail lumber industry," according to the chapter.

"The Display Panel offers numerous advantages, but among the most important is the fact that it presents an easy way to display lumber and building materials effectively in any retail lumber store or showroom, no matter how large or how small.

"All too often, lumber, roofing, insulation, and other key items in the dealer's stock are displayed only in the shed or warehouse because it has been so difficult to display them to good advantage in the store.

"Display Panels usually measure 3A' by 80" and are made of two sheets of perforated hardboard placed back to back, with spacers between, in a frame mounted in a rack which permits the panels to swing or slide out freely. Signs, samples, literature, etc., are placed on the hardboard by means of frames, fixtures, and clips."

Dealers who have used them praise the panels because they are low in cost, easy to prepare, require little space, and do a highly effective selling job, in addition to showing customers what they are buying, according to the chapter, which explains that a well-planned Display Panel contains the following nine elements:

1. Headline, intended to catch attention.

2. Selling points, designed to create interest.

3. End-use photo, designed to show how the product is used.

4. Related items, designed to create extra sales.

5. Prices, stated in consumer language.

6. Time payment copy, designed to remove price obstacles.

7. Samples of materials, featured in the panels.

8. Manufacturers' literature (folders and leaflets), describing the product, its advantages, and its uses.

9. Sales training materials-consumer benefits, specifications, shipping and packaging data, application methods, and estimating data.

Roddiscrqft Plont Underwoy

Arcata, Calif.-The $3,300,000 Roddiscraft coreboard factory being built just north of the Humboldt Plywood plant on Highway 299 will commence production by March 1957, said Robert K. Mallow, assistant resident manager.