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ic changes which have taken place in the domestic hardboard industry during the past several years.
Developed to supplement the Association's first film, "Out o{ the Woods", the new picture will illustrate the recently developed wood-grained finished, perforated and die-perforated, plastic-surfaced, embossed interior panels and exterior siding materials. Because of the rapid acceptance of these new hardboard products, many new applications have been developed by the industry. These will be illustrated through a unique animation technique.
In addition to the many new home uses, the film will also cover the many new inductrial applications of hardboard in displays, outside advertising signs, toys, furniture and automobiles.
Manufacturing sequences were filmed at the plant of one of the Association's member companies. Filming of the exterior siding applications were completed at Centex Construction Company's Elk Grove Village development just north of Chicago. The balance of the picture was shot "on stage" at Wilding.
Designed for television viewing and high school and college audiences, "Time of Change" will be distributed through Modern Talking Pictures. The film will also be available for member company dealer meetings.
Although the picture is being produced on 16 millimeter film, Donald Linville, executive secretary of the Association, says that "consideration is being given to the possible distribution of it in conventional and drive-in theatres in order to reach the more than 50 million persons who each week attend motion pictures theatres."
The film will be "premiered" in November. However, general distribution will not start until after the first of the year.
WIC Millwork Seminqr locolion Chonged
W'e are advised that the Millwork Seminar of the Woodwork Institute of California, to be held October 25 in San Diego, will now be held at the new Del Webb Ocean House. The meeting is at 2:00 p.m.
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