ONE EV_EB RETURNS A ..GEffT STUD''

Our qunlity Douglas Fir stud,s consistontly grades 907o or rnore construction and bettero P.E.T.-A.S.T.-WCLIB G/S plastic end coated.

B. AA. LEVINGER NAMED SCHTAGE GENERAT MANAGER

B. M. Levinger has been named General Manager of Schlage Lock Company, San Francisco, it was announced by Marron Kendrick, president. Responsibilities of Mr. Levinger, formerly manager of manufacturing, will include factory operations, product design, and domestic and foreign sales. Mr. Kendrick also announced that Cloyd Gray, formerly works manager, is appointed manag:er of manufacturing,

Mr. Levinger joined Schlage's sales department in 1936 following graduation from the University of California. He was New York branch manager for the company from 1939 to 1942 before World War II service in the Army, which he left as a captain.

Rejoining Schlage in 1948 as advertising manager, Mr. Levinger was named marketing manager in 1954 and manager of manufacturing in 1958.

Mr. Gray has had 30 years of manufacturing experience with W. R. Ames Company, and was president during his last 15 years there, Since joining Schlage, he has been responsible for planning and directing the construction of the 92,000,000 addition now being completed at Schlage's San Francisco plant.

Butler-Johnson Corp. Nqmed J-M Floor Tile Distributor

Butler-Johnson Corp. Oakland, Calif., was recently appointed distributor for Johns-Manville floor tile and adhesives in the Oakland area.

Messrs. Jack Butler and Rolston Johnson established their firm two years ago for wholesale distribution of specialty building materials in an area extending northward to Healdsberg and southward to Carmel.

In addition to the J-M floor tile, ButlerJohnson's truck fleet provides delivery to dealers of ceiling panels, acoustical panels, stains and adhesives, hardboard, floor underlayment and aluminum roofing.

New Doubte Gtass Wrap On Goutd Battery Positive Ptate

To assure greater power over a longer life each positive plate in the Gould Thirty Ten motive power battery is double wrapped with insulating tape and a mat platainer sandwiched between the wraps to give extra protection. Both tape and mat are of a special porous material, which allows free flow of electrolyte to the active material.

This new method adds support to the plate .i-tself, holds the active material in plac€ to provide longer, stronger life. This is particularly important in batteries subject to the vibration of moving vehicles.

Top shields of durable polystyrene, not affected by electrolyte, are heat sealed in position. They become an integral part of the plate as permanent protection against mossrng.

By keeping the active material securely in place, yet providing free flow of electroIyte, this new wrap helps to assure full power. output, longer life and faster recnargrng.

For full information on the new Gould Thirtv Ten motive power battery write ro ttlOXC r(ilffilnu(: r nrfl[n r s.lt otHtf r lilE ilral at l-PulPost tu!!tl ctmtl{ttrIl rum \l/ qsB ^ .lE rf,[.@.c'lrc G.:ilff

Industrial Battery Division, Gould-National Batteries, Inc., E-1200 1st National Bank Building, St. Paul 1, Minnesota.

Announcing q new size corded lube of Pliobond All-Purpose odhesive. A lorge % oz. Tube with opplicotor is bubble-pocked ond corded for bin or pegboord use. Goodyeor Pliobond literolly "Bonds Anything to Anything." Meicls, chino. rubber, most ploslics ond wood. Reody to use. Monufoctured by Goodyeor ond qvqilqble only from Wilhold Glues, Inc., Los Angeles 31, or Chicogo 12, lll.

Psychiotrists Hoil Wood os Modern Teoching Aid

Attention, parents!

"Your child feels more at home in a school that uses wood in corridors and classrooms. Consequently, he is better able to apply himself to study, increasing his chances of high grades and notable scholastic achievement."

'fhat's the verdict of psychiatrists, psychologists and school authorities in various sections of the country, according to the National Lumber Manufacturers Associa. tion.

The reaction of both students and educators to attractive, one-story wood schools is reported in a publication, "ENVIRONMENT FOR LEARNING," available free upon request to the National Lumber l\[anufacturers Association, 1619 Massachusetts Avenue, N.W., Washington 6, D.C.

Dr. Michael M. Miller. nationallv-known psychiatrist of Washington. D.C.. explains that "psychologically, wood creates an at. mosphere in which children feel more at ease, are more receptive to learning." Further, Dr. Miller states: o'By the child especially, wood is a material with which he can quickly and easily establish rapport-a material with which he can almost instantly feel on intimate terms. This encourages a sense of security -and nothing is more important than this feeling in creating the proper environment for learning.

"We know that the aesthetic beauty of wood makes the transition from home life to school life much easier for the child. because wood is regarded by youngsters and adults alike as a warm, friendlv material.

'oA child's love for wood is instinctive because, in the young mind, wood is related to home. Actually, there is no other material for which the child has such a natural, deep-rooted affinity-one that, as a rule, stays with him all through life."

Testimony on the importance of environmental factors in shaping a child's attitude toward learning is offered by Dr. Henry P. Laughlin, former Chief of Psychiatrv at Suburban Hospital, Bethesda, Maryland.

"In psychology and psyehiatry the emphasis has gradually shifted {rom the belief, earlier subscribed to" that hereditarv factors play a dominant role in character and personality development," Dr. Laugh- Iin points out.

"Today, we know that environmental influences, particularly those in the early years, are of vital importance in determining the direction and nature of the personality structure, in the evolution of one's individual character traits, and in the ability to develop and to make use of learnine skills.

"Environmental factors exert a vastly greater influence upon emotional development in the child's earlier years. He is more impressionable then, more subject to both favorable and adverse influences.

"Upon occasion, certain noteworthy events and experiences may exert a specific influence. Usually of {ar greater importance, however. are the cumulative efiects of the myriad day-to-day events and the month-to-month influences from such very important sources as parental attitudes, the Ievel of emotional security, interpersonal harmony or the lack of it, and the general home and school environmenl."

Parents, educators and psychiatrists agreewood schools, properly designed and built, have an unexcelled combination of factors favorable to the child's full development, the teacher's accomplishments, the parent's pride, and the community's satisfaction.

Simpson Introduces Two New Hordboords

Pak-Board and Sparkleboard, two new decorative hardboards, have been added to the line of Simpson Timber Company hardboard products.

Pak-Board is a combination wall-storase paneling. random grooved the full leneih of the panel, which is available jn 4'tr8,