TOPIC, FALSE BELIEFS ON LUMBER NATIONAL FOREST PRODUCTS WEEK LUNCHEON, OCT. 26Ih

Three "popular beliefs" about lumber will be corrected by John B. Egan at an address he will deliver on Friday, October 26 at the Los Angeles Chamber of Commerce. The occasion will be the annual luncheon sponsored by the Los Angeles Com'mittee for National Forest Products Week, being held October 2l-27.

Mr. Egan has indicated that'oI will build my remarks around the main theme of correcting the popular belief that: o'lumber is becoming more scarce."

"lumber is costing too much money."

"Quality of lumber is poorer than it used to be."

His wealth of knowledge on the subject of lumber and its importance will enable him to give facts and statistics to "debunk" these statements.

Mr. Egan was connected with the W.ood Conversion Company of St. Paul, NIin' nesota for 28 years and in a series of pro' llr. Egqn, post Snqrk of the Universe of the Internstionol Concalenofed Order of Hoo-Hoo, is well known in lhe lumber industry, Pqrti€ulorly in the wood conversion prog.qm. fhe luncheon is being hosted by the Los Angeles Commiilec for Notionol Forest Produtls Week. gtote. county ond cily oficiols will loin severol hundred members of the lumber industry ot this cvenl. motions served as territory sales manager in lowa, manager of the Northwest District out of St. Paul and finally as director of sales training and assistant dealer products manager. He just retired September 30th and will spend his time as sales training advisor to people in the industry.

John B. Egon of St. Poul. Minn.' will be the moin speoker ol lhe Notiondl Forest Producls Week luncheon at lhe Los Angeler Chomber of Commerce on Fridoy. October 26.

John Egan is a member of the International Concatenated Order of Hoo-Hoo, Past Snark of the Universe, now Rameses 46. He also belongs to the National Society of Sales Trainins Erecutives.

NO ONE'S TOO YOUNG IO PROMOIE NATIONAL FOREST PRODUCTS WEEK! geen here in the hqrd hof, pqrt of lhe lumbermon's gcrb for Notionol Forerl Products Week (October 2l-271. is louis Gqvolto, one-yeor-old son of Judy ond Eddie Govotlo of Son Diego. The rest of Louie's dttire is not necessorily recommended as o porl of the promotionol slunl.

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Build plywood sales and store profits with new Plans Genter

More than 2,000 dealers are finding this new Handy Plans Center a real sales-builder. It's an attractive, compact self-selling display that holds over 800 DFPA Handy Plans and Home Improvement Ideas. It increases sales of plywood, paint, tools, hardware and related items. It builds in-store traffic because it's eye-catching. One customer tells another, and comes back himself. ft boosts year-round profits because there's a new kit with seasonal ideas every three months. Besides plans and the permanent display rack, the kit has a colorful window banner, pennants, envelope stufiers and ad mats. For more information on how to build sales this easy way, see coupon on next page.

Northwest dealer finds profits in packaged plywood cabins

The plywood second home market is still growing, and most of the profits are in shell homes, according to Russell Walters of Center Lumber & Construction Co.. Tacoma. Wash. The firm has been in the prefab cabin business for twelve years, currently sells 30 to 50 packaged homes and cottages a year. Walters uses plywood as much as possible-for siding (Texture One-Eleven), sheathing and subfloors. He likes DFPA trademarked plywood because it saves time and gives him dependable quality construction. Buyers may finish cabins themselves, or a Center Lumber building crew will do it. Cabin below is DFPA's plan No. 8. See coupon for more information on plywood cabins.

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Dealer.fabricated trusses are profitable and easy to sell

"Nail-glued trusses with plywood gussets are more profitable to sell, yet more economical to make and handle, than any other truss we've worked with," says Roy Lanham, president of Brown Lumber in Midland, Mich. The firm went into components four years ago, and finds it costs $1 less to build a truss with plywood gussets than with metal. Yet they're so strong and rigid that contractors willingly pay a premium price. Bundles of 20 trusses are easy to transport, and need no special handling because they don't rack and gussets won't work loose. If you'd like more information on plywoodgusseted trusses, write DFPA.

Golor coding and unit loading speed plywood sheathing sales

Sheathing profits are rising for dealers who order standardized unit loads now offered by many mills. Steel-strapped packages of plywood with Exterior adhesive are edge-stained red; fnterior, green. The DFPA trademark, grade and thickness are stenciled in black on the side of the bundle. Stacks of plywood are neater, cleaner, and plainly marked, so customer service is faster and ordering is simpler. Pilferage and in-transit damage are eliminated. The system is keyed to fork-lift equipment used in most lumber yards; the average package is 30 in. high and weighs 2,900 lbs. For more information on colorcoded unit loads of plywood sheathing, send in the coupon at right.

Supermarket merchandising pays off for Galifornia dealer

Cash-and-carry and customer service, plus quality plywood and other merchandise mean profits for Build 'n Save, Long Beach, California. Manager Robert Marks goes all out to make shopping convenient and interesting. The store has information booths: doit-yourself and architectural consultants; grocery carts for hardware and small items; a self-serve drive-in lumber yard; specially designed display racks for plywood; well-filled shelves of DFPA plans and other literature. Build 'n Save emphasizes quality tl.roughout, and stocks only DFPA trademarked plywood. The store is only two years old and already sells at the rate of $3 million a year. Marks says his plywood sales are roughly three times those of the average cashand-carry yard in the L. A. area.

Plywood bins make it easy for customers to help themselves

At Whiting-Mead Builders Market. San Diego, plywood bins for shorts and mill ends make self-service easier for the customers, and free salesmen for other selling jobs. The bins, near the central check-out counter, are of 5/e" plywood, and rest on skids so they can be handled with a fork-lift. They are roomy and strong so they can take full loads of mill ends, short pieces of plywood and other materials. All stock in the bins is price-marked clearly with colored pencil. The system works so well that a month after the bins were in place, half the yard's inventory of shorts and mill ends was sold.

Be sure you always specify DFPA trademarked plywood

It's good business to use this handy rubber stamp (shown below) on all your plywood orders. It's your assurance that you'll always get DFpA grade-trademarked plywood, manufactured under a rigid, industry-wide quality control program. When you stock and sell only DFPA trademarked plywood, your customers keep coming back because they know they can depend on its quality. The DFpA trademark also stands for the Douglas Fir Plywood Association's g6-million-ayear promotion program. Through national television and magazine advertising, field promotion and research into new and better uses for plywood, DFPA brings new and repeat business into your store and builds your plywood sales. If you don't have one already, send for your free DFpA order stamp (see coupon). And use it on all your plywood orders. ft's always a profitable idea.

DFPA has sales aids and information to help you build your plywood business. Booklets-envelope stufterscounter displays-construction plans- just send in the coupon, and we'll see that you get complete lists and descriptions of all available material, on the subjects you're interested in. f

! Douglas fir Plyuood &sociation

I Tacoma 2, llasiington j l'm interested in:'

I Pleas€ send me a list of sales aids and ini fomation to. help me sell more plywood.

! I l.nor Plans center

I E Gabin$ and second homes

! I Color+oOed unit-loaded sheathing i D frr, OFPA plywood order stamp