Southwest Plywood Co. Designs qnd Erects Disploy Booth for John W.

Fisher Lumber Co. qt Sqnto Monico Home Show

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TOM FOX, owner of the Johrr W. Fisher Lunrber Conrpcrny, long since enr olled the Scrnlq Monico reloil ycrrd in the Honre Inrprove'rnent Council ond shcrres in the movenrent's promoiions crncl prize coniests. Deoler Fox is shown here isecond from riqhtr wirh LeRoy Stcrnfon, Sr. (left), locol choirnrcrn o{ the Southc.rn Colifornio chopter of the HIC; Decrle' Hol Brorvn isecond lrom left) of the Woodheocj Lumber Co. Los Anqeles, ond presidenl of ihe Souihern Colifornicr Retoil Iumber Assn., ond Orrie W Hqnrilton rright], executive vice-president of the SCRLA, of which Tonr Fox is olso its deole' delegole fo the Notionol Retoil Iumber Deolers Assn.

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FISHER LUMBER COMPANY personnel monned the exhibit booth ol the tecenl Sqnlo Monico home show. In the two oction photos ot leff, shown in the top scene qre (left io right) Bob O'Leory, Corole Brodley ond 8ud Wolling of the yord's soles stoff, who were on hond of o Soturdoy night to onswer lheir qvestions when the visitors did whot the sign soys: "Come righf in

Me About--,'' Lower photo shows Miss Brodley honding out somples ond soles literoture, ond Mr. O'Leory signing them up for the grond-prize Hi-Fi sel.

Pour [a Cave des Roy!

We at Sun pride ourselves for having the finest of lumber and timbers, rough or surfaced to orderbut the assignment we got the other day is really one for the books. We had to find the oldest worrneaten beams we could lay our hands on. Who gave us this unique order? Well, there's a brand new private club under construction on La Cienega called "Cave des Roy," literally translated "The King's Cellar." This club is really going to be, as they say in France, the "piece de resistance" of private clubs.

Designed by Serge Sassouni, a French architect from Beirut, Lebanon, this new club is modeled after the original in the Excelsior Hotel in Beirut. The decor throughout will be authentic French medieval. Built of heavy timbers and stone this club will be a landmark on La Cienega.

We're proud to have been selected for this assignment because it presents a challenge. And our army of sleuths are meeting that challenge by tracking down worm-eaten timbers. So, we say with all modesty, whatever your order may be, or how different, we will ffllit. Vioe la difference!

ALWAYS AVA'LABLE

WE HAVE A COMPLETE INVENTORY OF HEAVY TIMBERS. CONSTRUCTION AND BETTER. UP TO 14 x 16ALL LARGE TIMBERS ARE KEPT lN THE ROUGH AND SURFACED TO ORDER.

AISO DIMENS'ON TUMBER 'N AtI. IENGIHS.

i;.1' The Lumber Merchants Association was pleased to weli;:, come into membership during September the following firms':

CHANNE,L LUMBER COMPANY, Richmond-James Maudlin, Manager ': EASTON LUMBER & SUPPLY COMPANY, Fresno ':.-LeRoy Coperton, Manager.

'1., McCASLIN LUMBER COMPANY, Reno, NevadaJohn Anderson, Manager.

NEVADA WHOLESALE LUMBER COMPANY, Reno, Nevada-Ray Peterson, Manager'

:. W. L. SCOTT LUMBER COMPANY, Sacramento* i. Jack F. Pomeroy, executive vice-president of the Lumber i Merchants Association, speaking before the recent conven-

:'William B. Baptist, Manager.

#. 'tiotr of the California Diywall Contractors Association in told the delegates that today's aggressive and alert l building material dealers are both anxious_ and eminently ,:,qualified to serve. the. contractot's materialf .requirements as well as to provide him with a host of specialized services'

However, he reminded the more than 125 Carmel delegates that service is a two-way avenue which, to function smoothly, demands the cooperation of both dealer and contractora fact which is all too frequently overlooked.

UP GOES A NEW SHOWROOM for Sun Valley Lumber Company, Lafayette ! Patterned on the "Eureka Construction" method (walls arc solid 2x 4 redwood S3S nailed side to side with rough face out), the new showroom is the culmination of over a year's planning on the part of Lafayette Dealers Tom Jacobsen, Sr. and Chris Sechrist together with the entire staff of Sun Valley Lumber Company. Building will be tallest and most modern structure in town . . and built entirely out of WOOD. If work continues on present schedule, the new showroom will be completed and ready for business sometime early next month.

Too often, he noted, contractors are prone to circumvent the normal channels of distribution in their research for unit price only to realize when the total job profit is calculated that it has actually cost them money in so doing.

In his concluding remarks, Pomeroy reminded the contractors that the modern building materials dealer has an iuvestment of more than $200,000 in plant and inventory, but of this very substantial investment he regularly lends more than a third to his customers for an average of 58

(Continued on Page 54)

rience Tq is Lion

An Editorial

l. Some lions, like some men, are wiser than,others and are ran, and got up into a tree at the edge of the clearing. The lion growled under him for a time and then left.

;dble to, profit by experience.

',' A visitor in Africa went walking unarmed through the gle one bright Sunday morning, just enjoying the sceni'ery. He was crossing a clearing when he heard a roar, and h great lion was charging at him from behind. He ran. The ilion was outrunning him so the man watched and, just as :the lion jumped, the man threw himself fat on the ground, .€nd the great beast jumped clear over him.

,. Quickly the man rose and scurried for the edge of the :blearing. Again the lion chased him, outran him and jumped i5t him, and again the man threw himself down and the ipon again jumped over him. This time the man rose and

The man got down and hurried back to camp, got a big rifte and went back to the clearing. He peeked through the trees to see what the noise could be that he was hearing. And what do you know?

There was the same big lion. PRACTICING SHORT JUMPS.

He had learned from experience.

Howord Libbey

Elected

Redwood Assn. President

Howard A. Libbey, president and general manager of Arcata Redwood Company, Arcata (Humboldt county), California, was elected president of the California Redwood Association at its recent annual meeting. Re-elected were Philip T. Farnsworth, executive vice-president, and Selwyn J. Sharp, secretary-treasurer. Willard E. Pratt was elected io the new post of assistant secretary-treasurer. The California Redwood Association. is a non-profit trade association representing the major producers of redwood lumber in Northern California.

The new president of the association was born in Eureka, California, of a pioneer family and was educated in the local schools. His first work was with the Northwestern Pacific Railroad. He is a veteran of World War I, following which he took his first job in the lumber industry-with the Little River Redwood Company. During the early '30s, Libbey was general manager of the Hobbs Wall Lumber Company in Crescent City. In 1939, he organized the r'(tcata Redwood Company and has been the president and general manager since that time. Since 1958, Libbey has also been general manager of Hill-Davis Co., Ltd., operators of timber lands. He has been active in many civic and fraternal organizations, including the Order tif Hoo-Hoo and the Masonic Lodge.