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Speciolizing in Efficient Distribulion of Pociftc Coqst species of lumber for the Retoil Deolers ond
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R.EDWOOD - CEDAR,HE'NLOCK
DOUGTAS FIR,PINE. SPRUCE poration. Mr. Sayre, who has been with Sterling since its beginning in Oakland during 1916, is in charge of Sterling's modernization program and development into the growing and profitable do-it-yourself field.

Also spearheading the drive for more self-service and eye appeal in the Sterling yards are Frank Duttle and S. W. Carr, president and vice-president, respectively, who are now turning their attention to the modernization of the Sterling Lumber Company yard in Oakley . . . and another step forward in the Sterling master plan.
TV Comerd Aid in Forest Fires
The TV camera, now adapted to many industrial uses, can also be a useful tool in a modern forest fire detection system, the California Division of Forestry announced as a result of a four-day preliminary demonstrational anrl experimental study conducted jointly with the Hancock Electronic Corp. of Oakland at the division's Mt. Danaher ranger unit headquarters in Eldorado county. The camera's ability to spot smoke, the telltale sign of the start of a forest. fire, was demonstrated when test smokes and smoke from lumber mill waste burners seven to ten miles distant were readily observed on the monitor screens when the camera was equipped with an 8r, focal length lens. Using a lens of higher magnification, a 2U, lens, the smokes were seen at distances of from 13 to 16 miles. In comparison, a trained observer equipped with binoculars is considered to have a maximum efficient viewing distance from a forest fire lookout tower of about 15 miles.
lumber Producfion in '55 First-Half Ar Highest Rote in NIMA's 2l Yeors
Today's home buyers have the right to expect the best houses ever built, according to the National Lumber Manufacturers Association. Lumber is in plentiful supply so that "the right grade for the right use" is available for proper construction, the association reported. "In addition, sound constrnction techniques have been so rvell established that today there is no excuse for a poorly built house," it said.
Lumber production in the first half of this year has been at the highest rate in the 2L years since the association began publishing monthly estimates of production, the NLMA stated.
"Lumber production in relation to housing starts shows an ample supply," the association said. "Our domestic lumber production was 33/o greater in the first half of 1955 tl-ran for the same period of 1950, the record housing year. Lumber imports were up l8/o in the first half of 1955 over the first half of 1950. Against these increases in supply, the housing starts rate has dropped four per cent.
"The lumber industry u'ants homeorvners and homebuilders to clearly understand that lumber is available in all sizes and grades, therefore making it unnecessary to accept substitute materials for any desired end use."