H- Yu* I***MATr'N o

Ponelyte Purs Big Push Behind lls'Horvest Festivql' Pqttern

"Dealers, distributors and fabricators of decorative laminates have been rnissing out on the biggest potential market for their products ever found in the industry," declarecl William W. Gordon, general sales manager of the panelyte Division of the St. Regis Paper Company, announcing the opening of St. Regis Panelyte's "Harvest Festival,, promotion, the most concentrated trade and consumer promotion for its Harvest pattern ever experienced in the decorative laminate industry.

St. Regis Panelyte's "llarvest Festival" has been designed to spur sales right dorvn the line for more than 5,000 dealers and distributors as a result of its combined advertising, publicity and promotional program on important sales fronts. Sales representatives will be able to win a vacation trip to Bermuda, and other fabulous prizes have been arranged. To help distributors and dealers satisfy the demands of their customers, "Harvest Festival" shipments of Panelyte will be made in special fast-moving colors and quantities of Panelyte's most famous patterns.

Helping to demonstrate the new importance of dec- orative laminates like Panelyte to homemakers will be a series of direct mail pieces and decorating hints that will be sent to newspaper women's page editors throughout the country.

All inquiries regarding NE\U7 PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 ril/est 6th St., Los Angeles 14. Your inquiries will be promptly for. warded -by us to the *unirfu.tuter or diitributor, who will then answer your inquiries'direct.

Highlighting the entire "IIarvest Festival" promotion is the pattern after which the Festir-al has been named. Delicately styled, u'ith a finely-drarvn fruit motif, the nerv Panelyte pattern is available in 20 color blends, featuring warm hues of coral, pink, charcoal, g'reen, yellow and white. As pointed out by the company's home fashions consultants, the nelv pattern can l.relp homemakers give their kitchens and bathroon.rs a veritable Fall facial and simultaneously stimulate strong netv sales for the industry.

New'Ply Meqsure' Accurqfely Counts Number of Plywood Sheets in Stock

Counting the number of plyrvood sheets in a stack has been made instantaneous and accurate using the nerv Ply Measure, a steel tape measure calibrated in the various standard plywood thicknesses, manufactured and marketed by Ply Measure Co., 525 Market Street, San Francisco 5, California. By catching the end of the measure at the top of a stack of plywood, the e.xact number of sheets in the stack is read off in the proper thickness column at the bottom. Instructions for counting stacks up to five feet in height are printed on the ten foot long steel tape.

With the appearance of an ordinary steel cased spring tape rule, the Ply Nleasure has the various standard plvrvood thicknesses and one-inch measurements printed on either side. Thus, one side is used to count %, %, % and one-inch thick sheets; the other for %, 3/+ and one-inch sheets or measurements.

For taking inventory, checking loads, filling orders and verifying orders, the Ply Measure provides an instantaneous and accurate count. The tape rolls from and returns to a pocket-sized chrome-plated steel case, approximately two inches square and z/s inches thick. Ply Measure will retail for $5.50 each. compatible fungicide, to attain a natural finish and retain the natural beauty of the Redwood. Though the slots are the same in each model, the over all appearance has been altered to fit specifications of individual paint companies.

New Low-Cost Lumber Wrop

The Thilmany Pulp & Paper Company of Kaukauna, Wis., announces publication of a new brochure and sample folder on its Medium WRAP-DRI as used in the protective wrapping of stored lumber, which is said to offer many advantages over the permanent-shed type storage previously used by so many lumber companies, including elimination of expensive buildings, simplified stock control, greater mobility and, with "Trademarked" WRAP-DRI. extremely lorv-cost advertising; also information shorving that this new method of storage helps to eliminate or prevent bowing or crooking in stored lumber. Copies and samples are available without charge.

Hcrrborite, Tough'Super Plywood', Goins Populority in Home Building

Harborite is the trade name for overlaid Super-Harbord, Harbor Plywood Corporation's original boat hull plyrvood. The manufacturer discloses that Harborite is a premiumgrade construction material that rveathers like glass, does away with paint checking, takes advantage of plywobd's tremendous strength with light u'eight. Each panel is manufactured in accordance with U. S. Commercial Standard CS45, and exceeds U. S. Navy requirements for boat hull plywood. Each panel of Harborite is inspected by the