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Age not guaranteed---5omc I have told for 20 years---Some Less

The Wir of Jclmes Bqrrie

James Barrie, the great Scotch author, was a man of nimble and cutting wit, who knew all the answers and was so quick on the mental trigger that it was simply suicide to cross verbal swords with him.

An English toastmaster found that out-too late. In introducing Barrie to a great dinner being given in his honor in London, this MC picked on the Scotch, told Scotch stories, etc. Finally he said that Scotland must be a good place to leave, as evidenced by the fact that once a Scot left his native land, he never returned.

IOO,OOO Annuol Soulhlqnd Migrcrion

Migration to Southern California, particularly to Los Angeles, will continue at 100,000 persons annually, according to a study by Dr. Robert M. Williams, UCLA, assuming employment stability. The growth rate of Los Angeles was 2199/o from 190G1950, while the San Francisco-Oakland area grew 313/o in the same half-centllry ; Portland, 368/o ; Seattle, 566/o, and Denver, 247%.

When Barrie rose to speak he immediately picked up that last crack. He said it was not only the Scotch who leave home and never go back. Others do it. The English, for instance. He recalled the time when a great many Englishmen left England, went to Scotland, and never returned home. The place in Scotland they went to, said Barrie, WAS CALLED BANNOCKBURN.

(If you'll consult your history books, you'll discover that that was a swell answer.)

lqdder Instifute President From West

For the first time in its 25-year history, the Arnerican I-adder Institute has just elected a manufacturer on the west coast as its president. Paul lloward, Iloward Manufacturing Company, Kent, Washington, will pilot the affairs of this national trade body for the coming year. "We must give special attention this coming year to the revision of our wood ladder code, sponsored by the American Standards Association, and to the situation in the supply of lumber needed, coming as it does, for the most part, from the west coast," said Howard.

Marketing fhe production ol 35 Mills in

Norfhern Calilornia

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DOUGLAS FIR AND PTYWOOD

STUDS . Dll,lENSlON tUtflBER

TITIBERS . RAILROAD TIES AND INDUSTRIAT CUTTINGS

Prompt Seryice

Srerling Lumber Co. Opens Remodeled Fire-domoged Yord in Roseville

The Sterling Lumber Company's Roseville yard, which suffered fire damage to part of its showroom and warehouse last December 10, recently hosted'the town of Roseville to an open house to mark the completion of its remodeling and rebuilding program which was instigated shortly after the fire. The immensely successful grand opening, which also marked a grand entry into the do-it-yourself field, was attended by hundreds of local people who have long been familiar with the Sterling operation in their midst.

The grand opening, which was announced beforehand by full-page invitation advertisements in the local paper, also featured free information and demonstrations by factory representatives of the Pacific Paint Co., Dry Mix Products, Sierra Mill and Lumber Company and Balsam Wool Insulation Company, as well as free gifts and refreshments -courtesy of Sterling Lumber Company.

Behind the new Sterling showroom is the basic plan that so many retailers have found successful in dealing with the do-it-yourself elbow trade: displays that "sell" and don't just warehouse merchandise; movable merchandise islands which permit flexibility of merchandising; departmentalizing of inventory wherever possible; clear, concise pricing and description of products; a central check-out counter; plenty of room for customer movement, and, above all, a show-room that conveys to the customer a feeling that the lumberyard believes in the products that it advertises for sale.

The Sterling Lumber Company Roseville yard is well known to some three generations of people in that locale, having been originally established in the year 1918. In 1932, the yard was moved to its present location on Highway 4O right in the center of town, where the walk-in trade has developed into real business in recent years.

Manager of the Roseville yard is veteran lumberman Lotr Dougherty, who has headed up the operation for the past l0 years. Dougherty came to Roseville from Folsom, .rvhere he had managed Sterling's yard there for five years. Assisting Dougherty in the management of the yard is Cecil Evans, who has been with Sterling many years.

Sayre Heads Modernization Program

Remodeling of the Roseville yard, one of 18 Sterling Lumber Company branches in North-Central California, marks another step forward in a headquarters plan to eventually modernize the whole Sterling chain, according to Fred Sayre, secretary-treasurer of the Sterling cor-

People were invited to touch and examine attractively displayed merchandise on custom shelving and modern, movable merchandise islands. Plywood paneling displays on the showroom walls proved to be a great attraction because people wire more readily able to visualize just what a certain type of plywood could do for their own home.