Weyerhaeuser 4-Square increasing sales with

More and more lumber dealers are using the 4-Square Building Servioes to sell building prospects-and to increase the sale of every item in their yards. The Services work this way:

People who are interested in building a new home or a farm building read about the Weyerhaeuser 4-fuuare Home Building Service or the 4-fuuare Farm Building Service in leading national magazines. These advertisements advise prospects to go to their local Weyerhaeuser 4-Square Lumber Dealer to see ssores of professionally designed plans.

HowEach month thousands of prospects request literature offered in Weyerhaeuser advertising. These people are sent the names of Weyerhaeuser 4Square Building Service Dealerswhile their names are also furnished to dealers for local follow-up.

Many dealers are employing these Building Services because of the help gained in stimulating sales, and in identifying their yards as local building headquarters.

For full infonnation, ask your Weyerhaeuser District Representative about the program, or write to us.

"He may have been safe as you say," said Bill, "But I called him out. and he's out until It's snowing in hell, and there's sand in the sea, That's the kind on ".* "Tntl" I am," said he.

The above timely rhyme, author unknown, reminds of another that the traffic horrors bring to mind: "Ffere lies the body of William Jay, Who died maintaining his right of way; He was dead, dead right, as he sped along, But he's just as dead as if he'd been wrong."

And, while we're rhym;*,;";', a cutie by Frank Ctark in The Los Angeles Mirror:

"My cardiograph showed my soundness of heart, My weight agrees with the medical chart, My blood pressure's fine, my arteries pliable, My hearing, my eyes are more than reliable; And I am assured, after hours of study, The X-rays are clear, not cloudy or muddy; My doctors all tell me it's no supposition, I'll go to my grave in perfect condition."

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Half the world doesn't know how. The other half lives.

A traveler reports n""rl**" Ionrra.1, general store at a crossroads, with a sign that reads: "If we don't have it, you don't need it."

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A modern philosopher says that his ideal vacation is just to lie on his back for a couple of weeks, and watch the sky stay up.

"See a man diligent in ri. irrrirr."", he shall stand before kings."-Proverbs.

>F** what a shocking ".,rorl";;" await the foreign reds if they invaded and conquered the United States, only to find they couldn't possibly afford to, live in this country.

It is said that many are called "movie stars," because they are high as a kite ***l"n*t the time.

'Lycurgus made money out of iron so that luxury might not corrupt the people and debase the national pride.

"Don't turn up ,o.r, ,rJ." :a ;. term 'used cars'," says an advertisement. "Every car*on*the street is a used car."

An American newspaperman traveling in Europe asked a Greek in the same line of business what he thought about

BY JACK DIONNE

our efforts to convert the Russians into habits of decency. The Greek said: "We have a word for it; digging a hole in the water'" * * ,(

If you should see a friend slipping away from you, run after him and bring him back. For friends are more precious than gold.

"If I could make a friend tonight I did not have at this day's dawn, One hand that held my fingers tight, One breast that I might lean uponIt would not matter what reward The hours have brought me on the way, If I could say 'I thank Thee, Lord, I know I made a friend today'."

* * -*Ootglas Malloch.

A writer to this department speaks of "this troubled time of financial buncombe and economic idiocy." Looks like the guy's Bot something.* * ,<

It was the wise Voltaire who wrote: "Do you possess the art of holding your tongue? Then you possess all the talents of pleasing."

In Richard Armour's ,i.*- oJ"o "It All Started With Europa," he says: "Joseph Stalin, or lfncle Joe, was born in Georgia. He left there at an early age and spoke Russian without a trace of a Southern accent. He always worked hand in hand with Lenin in order not to leave fingerprints."

The di'fference betwee" " a*-Ored and a jackass is easy to define. Give a thorobred the word go, and he responds with all the strength and speed of his body. When you say go to a jackass, he just kicks.

A gentleman is one *n" O*n" his word, his temper, and his friends, and wins respect by being respectable.

Byron' said: "He -n" .lrrr-"oi ,."*on is a bigot, and he who dare not, is a slave."

The tor.ments inflicted J" o*lrr""n airmen recently released by the Chinese Reds, were described in a broken voice to newsmen by Col. Arnold, one of the number, as things "which civilized people do not know about." **

How simply tfie Reds, both of Russia and China, could be described, if we were not trying so hard to be diplomatic. Neither the Soviet nor the Chinese governments of

Let us relieve you of the problem of locoting MIXED ORDERS of hordwood ond fir plywoods, doors, hordboords ond other iiems. We stock f ir plywoods in thicknesses from r/t" lo 1", width from 24" lo 60", lengths from 48" lo 192". We con fulfill oll your requirements with one order ond deliver immediotely with our own KOCHTON PLYWOOD trucks from o modern, well-stocked worehouse. Choose from the KOCHTON products shown below,

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PLYWEAVE REDWOOD today are civilized. Civilized men do not torture. The first mark of savagery is the tendency to torture. And the entire history of the two big red nations is one of torture and other horrid things which, in the words of Col. Arnold, "civilized people do not know about."

Brain service can be bought, lip service can be hired, physical service can be contracted for, but heart service is the kind that you get in exchange for friendship, helpfulness, and liberality.

When you see and deplore the weakness so manifest in so many, remember this: it may be heredity. The sorry character of the first man, Adam, has probably done more to develop the belief in evolution than have the scientific teachings of Darwin. Poor, weak Adam ! The minute he got into trouble, instead of facing the music like a man, he blamed it all on his wife. Instead of standing up and taking the blame-or at least a share of it-he just passed the buck to Eve. I've never criticized the old boy for eating the apple, but I've always despised him for failing to defend his woman. "The woman tempted me" is probably the most craven plea tr nt.r?.*

You read much about Faith. Let's talk about it for a moment. Faith isn't trying to believe something in spite of the evidence; Faith means daring something regardless of consequences. If moral forces are to continue to function in the world; if they are to sway it and control it and avoid another era of the Dark Ages, then Faith and devastating need-is for men who will not truckle or bargain for what is right, and will not cringe before the powerful; but rather for men of uplifted crest, brave enough to face and withstand the multitude in defense of their opinions. The yes men of today are multitude.

Courage must gather and grow among men. There are no substitutes for these virtues. Don't let anyone deny your right to have Faith.

The need of the d"r-;.

Wealth is not a crime any more than healqh, or strength. Man should be judged not by his wealth, but by the way he uses it. To sell what you have and give all to the poor is NOT a panacea for poverty. That precept falls flat because, if followed, who would be left to buy? The trouble with wealth and its possession is not inherent in that possession, but is in the individual. A friend pointed to a modern Croesus just the other day, and said to me: "He is worth two hundred million dollars." I said; "Who to?" My friend asked, "What did you say?" And I repeated: "Who to? Who is he worth that to?" My friend thought a minute, then said, "Oh, a philosopher, eh?" I said: "Yah! A philosopher !" For, while the world is blessed with a lot of fine men who consider their wealth a stewardship, a weapon for good placed in their hands, they are far in the minority. Of my own experience I have known so many very rich men who, when they died, left the world poorer by exactly the amount of their board and keep. And such lives are tragic failures-bankruptcies.