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Campaign to Stimulate Home Building in East B.y Area Gets Good Start
Rallying under the slogan, "What helps builditg helps YOIJ," more than fifty concerns identified with home building in metropolitan Oakland have organized a pr'omotional campaign directed to stimulate home building in that market. Activities are under the supervision of the Better Housing Bureau, a committee representing the various building industries, and work is being carried on in close cooperation with the Federal Housing Administration. The present membership of the Committee includes D. N. Edwards, chairman, representing the lumber yards; George Windsor and Al Gould, builders; T. C. Winstead, representing building materials dealers, and James Quinn, president of Alameda County Building Trades Cou.ncil. Additional appointments are expected shortly, enlarging the scope of the committee to include representatives from other building industries.
The Federal Housing Administration recently appointed D. N. Edwards as its local coordinator for the East Bay territory. Viewing the building qituation, it was found that home building in that area had lagged in comparison with activities elsewhere, and that occupancy had reached the extreme high point of. 981 percent. Putting these two factors together, it was agreed that real activity was in order and that the field was ripe to stimulate home buildirrg.
Under the direction of the Better Housing Bureau, its advertising agency made a study of the reasons why more people had not been building and results of a large number of personal interviews indicated twq main reasons flor such inactivity. First, in spite of the large amount of publicity given to the new, low F.H.A. terms, most people still do ,not believe they could afford to build. And second, many of those who were interested did not know where to go to investigate the matter. It seemed obvious, therefore, that the task was two-fold: first, to educate the public that, under present F.H.A. terms, most renters can aftord to become owners. And second, to make it easy for the public to get started towards home building.
Because of the set-up of the building industry, the agency found that practically every concern within the industry was interested in selling parts-such as lumber, building
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THAT I(EEPS MY GUSTOMERS SOLD ON CELOTEX
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customers are reading Celotex ads
This month-right now-your in their favorite migazines.The powerful p_age pictured it righ_t is only magazrnes. I he powertur page Prctureq at rrgnt rs onry one of many scheJuled for Ociober. And eoery single ad ia-lks aboat YOU-the ielotex Dealer-and builds your imirortince in the minds of your customers. Collect your profiis on Celotex advertising by stocking and Dromoting Celotex Products.
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