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Born Shokes in Convenienl Pqnels
This pretty little farm gal (in photo) helps Shakertown Corporation introduce the new Barn Shake Panel to the trade. Barn shakes are not new on the market, but the fact that they are now available in convenient 46Y+" panels is new and the finishes offered are new. Shakertown Barn Panels are treated at the factory in Winlock, Washington, by a special formula of oil-based stain that impregnates the cedar shakes giving them a rustic charm.
Retails for $2.45
Multi-Purpose Utility Tool
New, fully drop forged steel utility tool combines in one handy tool the functions of a hammer, pliers, wrench, wire twister and cutter, staple puller, fence stretcher and nail cutter. Individually packaged in tray display box. Suggested retail price is fiz.45.
WRITE: Witherby Products Div., John H, Graham & Co., Inc,, 105 Duane St., New York 8, N. Y.
Peg-Boord in Animql Shopes
Peg-Board cut in three animal shapes for use in children's rooms, kitchens and elsewhere in the home is being offered by Masonite Corp.
The deep, rugged texture of these panels is enhanced by staggering the individual shakes on the backer board. Shakertown is well known for their famous Shakertown Glumac Shake Panels which are regular machine grooved shakes bonded to an insulated backer board. The barn shakes are manufactured in this same manner with the individual shakes bonded to the insulation backer board. Each panel overlaps the next panel in application with a ship-lap joint to make sure the sidewall is completely weather-tight.
Special cartons were made for the panels and they contain 11 panels each ot ty'z square to cover 50 square feet at 14 inch exposure. Matching color nails are included in each carton for a fast application.
ITRITE: Shakertown Corporation, WinIock, Washington.
"Hippy the Hippo," "'Winnie the Whale" and "Elmo the Elephant"-szgh prefinished
Catifornia Lumeer Merchant
respectively in yellow, blue and pink and having cartoon-like features-will be indi' vidually packaged in clear plastic bags with an assortment of five U-shaped Delrin PegBoard hooks and mounting hardware.
The decorative and useful animals, 23" wide and l5lz" tall, will be available in an assortment carton containing four each of the three.
Suggested retail price is $1.98 each.
Fabricated by Masonite Fabricators, Cincinnati, the packages are assembled and shipped from Masonite's Bellwood, Ill.' plant. Shipments over 100 pounds are prepaid. See your local Masonite representative or,
WRITE: Masonite Corp., 29 No. Wacker Dr., Chicago, Ill. 60606.
Color-Motched Pqneling Noils
Evans Matching Color Nails are now being made available in a new three-color self-dispensing display box designed to help dealers and distributors attain high turnover with little or no effort, according to Milton F. Taylor, director of marketing of Evans Building Materials Division.
The nail display box canies 72 plastic bags of nails, 12 each of six different colors.
Cut-Outs Retail for $1.98 Each
In Self-Dispensing DisPlaY Box
The nail colors are indicated on each bag, along with lhe 296 price. Each bag holds enough nails for three 4'x8' panels.
Evans Matching Color Nails are annularthreaded for better holding. They are offered in 1" length for application directly to studs and, I6/e" length for application over old walls.
The nails are designed to blend naturally into all real or printed prefinished paneling, therefore requiring no puttying or setting and cutting the time needed to apply paneling.
WRITE: Evans Products Company, 1121 S.W. Salmon St., Portland, Oregon, ocro$n, 1964
Rubber Colk Seqlont ridge, Rubber Calk Sealant is available now.
Rubber Calk@ Sealant, a professionaltype polysulfide caulking compound used successfully for many years in the heavy construction industry, is now being marketed for sale to the consumer public.
Packaged in 4Yz oz. net weight tubes on color{ul, eye-catching blister-pak display cards, in 6 oz. pressure cans and 16 oz. economy cartridges, Rubber Calk Sealant is easy to use and, when cured, becomes a firm, flexible rubber that stretches and contracts with temperature changes to provide a permanent, leakproof seal that lasts for years.
W'RIIE: Consumer Products Dept., Products Research Co., 1919 Empire Ave., Burbank, Calif., or phone 849-3992, Area (213).

Morlite Den Fqll Compoign
Marlite's television spokesman, Frank Blair of the "Today" program, knows about the paneling first hand. Recently
Forms Permanent Leakproof Seal fhe product is an all-purpose outdoor sealant that permanently seals brick, glass, metal, wood, tile, masonry and plastics. It is ideal for use around windows and on exterior wall cracks. It may also be used to seal gutters and down spouts, flashing around chimneys, on patio roof panels, and for cracks in and around swimming pools where it may even be applied underwater.
Unlike many other sealants now available to the homeowner, Rubber Calk Sealant contains no silicones, thus it may be painted over when cured, No primer is needed even on porous surfaces and it may even be applied on damp surfaces.
Sales aids in the form of a self-salesman counter display of 12 blister-paks, window banners, envelope stufers and ad mats plus national consumer advertising in home service and do-it-yourself magazines.
Priced competitively at 91.89 for the 41k oz. tube. $2.88 for the 6 oz. pressure can and $3.98 for the 15 oz. economy cart-
Marlite Merchandising Program
Blair finished the den in his home with Marlite woodgrain paneling. Blair and Hugh Downs, host of the popular morning show on NBC-TV, will tell the Marlite story to nearly 60 million people during September and October. This broadcast will complement four-color advertisements in Better Homes & Gardens and, House Beo,utiful. In addition, Marlite ads will appear this fall in both Populnr Mechanics and, Populnr Science.
New Truss lVlonufqcluring Prccess
Clary's Construction Automation Division has announced the introduction of what is claimed to be the first "Standardized Truss Manufacturing Process.t' Called the MasterCraft Method, company officials say it reduces skill requirements, reduces plate cost by approximately 10Vo, reduces per truss production time, and helps relieve the truss manufacturer's dependency on plate companies for engineering service.
Major working ingredients are copyrighted specifications that give set-up instructions for the equipment which produees precise member angles and lengths for cornmon truss types, pitches and spans a selective combination of Clary Flexible Automation Equipment to cut, convey and assemble plant layout, personnel training, and follow-up engineering: services.
Company officials say you can own or lease an entire package for approximately $15.50 per day, figuring 21 working days per month over 3 years, including financing charges. This figures a little less than $2.00 per hour on an 8-hour day. Clary executives say the Master-Craft Method, termed "futuristic" in winning an industrywide "better ways to build" contest two years ag:o, represents a significant breakthrough in bringing modern, scientific cost and qualiW control to truss manufaeturing. For an illustrated brochure, WRITE: Clary Corporation, Construction Automation Division, Box 8266, Fort'W'orth, Texas, or call collect to area code 81?, GL 1..1121.
Wood Beqm Suspended Ceiling
Wood Beam, a new type of susPended ceiling system with the look of ,an authentic open beamed ceiling, has been announced by the Armstrong Cork Co.
In the Wood Beam System, the exposed beams are actually an integral part of t}le gl:ld system supporting the ceiling panels. This eliminates the need for "snap-on" ceiling beam attachments which require additional installation time and extra expense.
Made from heavy gauge steel, the beams are lithographed with a realistic natural wood grain and extend 2" below the surface of the ceiling.
The Wood Beam suspension members are available in 12' main runners and 4' cross tees which can tre installed in various combinations to create unique, custom ceiling designs. White cross tees in both 2' and 4' length and a wall molding in matching white can be used in combination with the Wood Beam elements.
According to J. O. Sampson, manag'er of lumber dealer sales for Armstrong, consumers have been buying suspended ceilings primarily for their practieal advantages: immediate access to utilities above the ceiling, fast installation, recessed lighting through luminous panels. The added decorative appeal of the open beam design should provide another inducement for customers to purchase suspended ceilings.
WRITE: Armstrong Cork Co., Lancaster, Pa., attention J. O. Sampson.

Wotco "Wood Finishing Cenler"
A unique "Wood Finishing Center"-preassembled for immediate display and featuring a wide assortment of 5-in-1 Watco Wood Finishes and stains-is being made available to dealers throughout the United States and Canada.
Packaged in a specially constrrrcted light- weight shipping carton, the Watco Display
WRITE: Lewis Dietrich,'Watco-Dennis Corp., 756 22nd St., Santa Monica, Calif. 90404.

Prcducts for Blocktop Surfoces
Consolidated Paint & Varnish Corp., Cleveland, Ohio, announces a complete program of five maintenance products for sealing and repairing blacktop surfaces designed for industrial, commercial and institutional use. These products are:
Greeskuta dry powder which cuts grease and oil slick quickly and easily.
Kold Seala rubberized elastic sealing compound in emulsion form for filling cracks and expansion joints. It is poured cold just as it comes from the container. It furnishes an elastic filler that "gives,', with expansion or contraction or under heavy Ioads, thus sealing out dirt, water and air.
Pave-Oa patching material for chuck holes that is easily applied by unskilled labor on wet, cold surfaces in any weather. Pave-O is merely shoveled into the hole and is then tamped down.
Attractive, Profitable Counter Display Pak (D-100) has been designed to become an attractive addition to a dealer's free counter sales center-simply by removing it from its carton.
Emphasis of the Wood Finising Center and the billboard text is on the unique 5-in-1 properties of Watco Danish Oil Finishwhich primes, seals, finishes, preserves and hardens in a single process.
The original deep penetrating oil has the unique ability to seep down into the pores of any dornestic or exotic wood-and then "polymerize" or change from a liquid to a permanent solid. This makes the wood 2E7o harder-extending its life and grain and color characteristics indefinitely.
The Wood Finishing Center includes gal!9n, quart, pint and half-pint sampleJ of Watco Danish Oil Finish, Watco Saiin Oil, and Watco Satin Wax (both dark and natural) for fine furniture, paneling, cabinets, doors, interior woodwork and numerous other applications.
-The Walco Display Pak has a total ship- ping weight of 55 pounds and is available to dealers at a total cost of $56,25. accord- ing to Lewis Dietrich, vice president and sales manager of Watco-Dennis Corp.
Dietrich described the Wood Finishing Center as "an unusual sales tool which, combines versatility with simplicity and attractiveness of design.',
Goodyear Petroseal-a tar base emulsion recommended as a finish coat on exterior blacktop surfaces subject to petroleum spillage.
Means Complete Red,wood" Seraice
NORTHERN OFFICE
Arcotq, Colifornio
Phone: l7j7l 822-2843
IWX 707-827-0490
SOUTHERN OFFICE
Redondo Beoch, Colif.
Phone, (2131 378-8292
TWX 213-s26-4061
For Sealing, Repairing Blacktop Surfaces
Petroseal is applied by brush, squeegee, or spray, over surface that has been cleaned with Greeskut and after preparatory repairs have been made with Kold Seal and Pave-O.
Black Kote-does the same job as Petroseal but does not protect against gasoline spillage. It is a gilsonite base sealer which dries quickly to a jet black gloss finish and, like Petroseal, is easy to apply by brush, squeegee, or spray.
WRITE: R. D. Deitz, Consolidated Paint & Varnish Corp., East Ohio Building, Cleveland 14, Ohio.
REDWOOD DISTRIBUTION
YARD: tOS ANGETES
SAWMILL: ARCATA, CALIF.
New "Giont" Plywood Ponels
Graphic history of the building industrv is told by this photo (right)-from small pieces of masouy to big 4x8-foot plywood panels and now to giant 5x16-foot plywood being displayed by H. B. Renshaw (left) and Louis Lamp of the Georgia-Pacific specialty plywood mill in Olympia, Wash.

Product of an unusual new 16-foot hot press installation, the big panels with onepiece overlays are being manufactured in all standard plywood thicknesses in custom sizes up to the 5x16 maximum and in extra thicknesses on special order. Overlays include medium density resin-fiber for painting, high density in natural or colors, and acrylic in colors.
Markets range from building exteriors and coats to outdoor signs, concrete form-
CATIFORNIA TUMBER }IERCHANT ing, mobile homes, exposed structural beams and many other special uses.
WRITE: Georgia-Pacific Co rp., Equitable Bldg., Portland 4, Ore.
Window Cleoner lodder
A unique aluminum ladder-The Window Cleaner-has been developed for jobs that require both height and mobilitY.
The ladder can be used to reach virtually any height, but breaks down quickly and easily into six-foot sections.
The Window Cleaner utilizes a dowel-ingroove method of fitting the ladder sections tightly together. All rails are grooved, top and bottom. The rails at the top of each section slide snugly inside the rails at the bottom of the next section. The grooves in the rails grip the rung.
The result is a fitting that can be ta.ken apart quickly, yet provides rigidity comparable to that of a single-unit ladder.
The top section of the window cleaner is equipped with a corner holder on both sides. The ladder is always ready for use, whichever way it happens to be turned.
The Window Cleaner weighs approxi- mately one lb. per foot and utilizes exclusive Lock-hoof rungs to prevent slippage. The bottom section is equipped with MetalLite shoes.
The Window Cleaner is priced at 980.00 per section list for the top section and $26.25 per section list for tfie bottom sec- tions, 922.50 per section for the middle section.
WRITE: Howard B. Rich, Inc., p.O. Box 120, Carrollton, Ky.

An Nouncem Ent
This is to onnounce thot ot o meeting of the Boord of Direcfors, held August I Z, 1964, chonges were mode in o,fiices oi this_ compony, effective September l, 1964, os follows:
A. L. BATCHETDER retired os President ond will be CHAIRMAN OF THE BOARD
GUY J. BARNETT wos elected to the office of PRESIDENT
M. F. O'sULIIVAN wos elected to the office of EXECUTIVE VICE PRESIDENT
IVAN HART wos oppointed VICE PRESIDENT, FINANCE