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Western Mill and Moulding Co.

'Operotion Attic' Wins Aword

"Operation Attic," the new do-it-yourself color movie recently reieased by the Western Pine Association, has received an award of merit for "functional excellence" from the Film Council of Greater Columbus. Ohio. The film was one of several hundred entered in the Columbus Film Festival. It joins Western Pine's famed clocumentary, "The Bounty of the Forest," u'hich .won merit awards and which is considered a classic by television programming officers rvho have given it repeated reshowings.

"Operation Attic" demonstrates the key role of the retail dealer in selection of materials and for aclvising do-ityourself customers. The Columbus festival 'n-as the first competition in which the film has been entered thus far. "Operation Attic" is 20 minutes in running time, is in sound and color, and may be obtained for free bookings by rvriting the Western Pine Association, Dept. NR-18, Yeon Building, Portland, Oregon. Alternate booking dates should be provided, and requests should allorv at least trvo weeks for shipment and handling of the film. Black and white television prints are also available.

Housing 'Griticql' in Moiove Areo

Pacific tire Products Go.

COTAPTON,

A critical housing shortage exists in Mojave, revealed Mojave Chamber of Commerce President Edrvin A. Koch, adding that inquiry for housing there has increased more than 200/o. The California Portland Cement Co. plant, eight miles west, and other developments have troomed the desert area.

NOFMA to Hike Promotion

The National Oak Flooring Manufacturers' Association, at its annual mid-summer meeting in Memphis, Tenn., approved a 25/" increase in the regular assessment which members pay into the organization's promotional fund.

J. G. Smith, Arkansas Oak Flooring Co., Pine Bluff, Ark., elected president at the annual meeting last December, presidgd at the largest summer gathering in the association's history. Walter Wood, E. L. Bruce Co., Memphis, chairman of the advertising committee, and Henry H. Willins, executive vice-president, led the discussion on the desirability of maintaining continuity of promotional activity.

"Demand for oak flooring reached an all-time high in 1954, and shipments in the first half of this year topped those in the similar 1954 period by about 20/c. All the evidence points to increased popularity of oak floors," said Wood.

Generol Plywood Corp. lnto Furniture

Louisville, Ky.-The do-it-yourself hobby of attaching rvood and wrought iron legs to smooth flush doors to make serviceable furniture has led General Plywood Corp., a big manufacturer of the doors, to form a wholly owned subsidiary, Show-Pieces, f nc., to lnake high-styled versions of the hobby item.

The firm will make furniture of the stressed-skin, hollowcore article similar to its flush doors. Show-Pieces is producing tables, sofas and chairs in the new line and may introduce bedroom furniture next year.

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P.O. Box 385

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