H- Yu* I',*MATI'; o

Rotory-cut Cherry Doors Finish Quickly And Eosily

The Mengel Company, Louisville, Kentucky, announces its full line of solid-core and hollow-core flush doors is now available in rotary-cut face veneers of Gold Coast Cherry.

Light and fresh-looking in the modern mode, Gold Coast Cherry comes from Mengel'p exclusive timbering concessions on the African Gold Coast.

The close texture of this attractive new wood requires no stain or filler, makes it extremely easy to finish. One or two coats of brushing lacquer is all that's needed to achieve soft, warm natural-finish.

Fully guaranteed by the u'orld's largest manufacturer of hardwood products, Mengel Rotary-cut Gold Coast Cherry Flush Doors are lower in price than birch or other domestic woods.

Skil Spring Cotologue Avoiloble

Chicago.-The 1955 spring edition of the builders line catalog of Skil Corporation, manufacturer of portable electric and pneumatic power tools, is now in the hands of wholesalers, giving them "up-to-the-minute information on prices, specifications and, sales features of Skil builders' tools and accessories." Wholesalers are asked to request additional copies of the 1955 spring catalog needed for salesmen and dealers directly from the Skil branch offices.

All inquiries regarding NEW PRODUCTS, New Literatnre 6r booklEts and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 \West 6th St., Los Angeles 14. Your inquiries will be prompdy for' warded by us to the manufactuter ot distributor, who will then'answer your inquiries direct.

Zeesmqn Inlroduces'Pionite' Line

Zeesman Plywood Corp., Los Angeles, recently held a company sales meeting to discuss the marketing possibilities of its new line "Pionite" decorative plastic laminates. A product of Pioneer Plastics Corporation, "Pionite" is one of the revolutionary new products beautifying American homes today, providing hard-wearing good looks for the home owner and a good, saleable, competitive item for dealers to handle.

This material, with melamine surfacing for long hard wear, comes in a great variety of finishes, ranging from authentic woodgrains to marbles and many contemporary decorator designs. Besides being of considerable interest to the professional builder and architect, Pionite promises to be an excellent do-it-yourself item for the dealers. Pionite's surface is smooth, non-porous, chemically inert, and can't be damaged by foods, grease, alcohol, ink or iodine.

Norman Zeesman, president of Zeesman Plylvood Corp., advises that beautifully illustrated color brochures and sample chips of Pionite are available from Zeesman's main office at 2316 S. Santa Fe Ave., Los Angeles 58.

Portoble Rqck Stores in Minimum Spoce

Tires, small coils of wire, steel strapping and other circular items may now be stored neatlY and conveniently using a new Tire and Wheel Rack, announces the manufacturer, The Frick-Gallagher Manufacturing Co. Designed to increase the capacity of present storage areas, the new rack provides higher, more orderly stacking of these miscellaneous bulky materials. All items stored :rre readily accessible. Although strong and sturdy, these durable all-steel racks may be moved about easily at user's convenience. Capacity is 1300 lbs. at each rack level. Shelves have 300 lb. capacity. Shelves and supporting rails are adjustable in height on 2" centers to accommodate different sizes of materials. Write for descriptive literature. The Frick-Gallagher Manufacturing Co., Wellston, Ohio.

The use of thin wall sections to cut construction costs and to increase usable floor space of buildings is the subject of a new booklet just published by the Zonolite Company, leading miner and processor of vermiculite. Copies of the booklet, No. CA-18, can be obtained from the Zonolite Company, 135 S. LaSalle St., Chicago 3, Ill.

Tolk-q-Phone for Conference Control

A revolutionary new automation int ercommunication system, providing two-way "private" conversation between stations without the use of any controls at either station during conversation, has been introduced by Talk-A-Phone Co., Chicago. The new TalkA-Phone Super Chief system is operated automatically by your own voice, eliminating the necessity of either party manipulating any controls during the conversation, according to Arie Liberman, president of Talk-A-Phone. The system incorporates the new Conference Control feature, developed expressly for Automation, and permits "private" conferences between as many as four stations without interference from any other station.

The new unit also features Automatic Traffic Control, rn'hich permits your voice to be transmitted when the unit shows a line-clear signal; stops it on the busy signal.

Bev-l-Shokes in New Cqrton

Something new to the shake industry is the introduction of a siliconized processed pre-stained shake that has beveled sides and butt; attractively packaged in a corrugated carton complete with simplified application instructions printed on the back of the carton. Silicone sheds water and dirt; the dirt actually accumulates in a ball ancl rolls off the shakes rvith the rain and moisture. Beveled butts of the Bev-L-Shake provide tl,e home owner and contractor with better drainage, forcing the rvater to run off from the outer tip of the shake. The beveled sides allon for expansion and contraction without loss of the continuous color tone texture found only in pre-stained textured shakes. Bev-L-Shakes are manufactured by Cedar-Tex Corporation and come in 14 attractive colors. The shakes are sold nationally, through leading building material distributors and dealers.

New Cutter tulokes Cleqn Holes

Gypsum rvallboard can be cut easily and quickly with a new outlet cutter tool. This.Outlet Cutter (fi272) made by the Stanley Tools Division of The Stanley W'orks, readily handles the standard wallboard thicknesses : fi inch; f incl't and sl inch. The Stanley cutter cloes the job cleanly, neatly and rapidly-in tests it has cut over 1,000 holes in eight hours. A winged pilot hole cutter eliminates the need for a brace and bit in cutting an, opening for the outlet box behind the rvallboard.

Mqsonite Broodside for Deolers

A three-color farm broadside for mailing r.f.d. routes with a dealer's imprint has been made available by Masonite Corporation. It designates the dealer as an all-underone-roof headquarters for a four-step service related to farm construction and repair. In addition to citing the dealer's experience, planning service, materials stock and economy for making his yard a one-stop shopping center, the broadside offers free plans for a Masonite-planned milk house, pole-type barn, milking parlor, hog house, brooder house and poultry house.

Every purchaser of the broadsides will be given a stock of the plans with which to follow up leads. The broadsides will be mailed by Masonite or the dealer. They also are available without address or postal indicia for use as handouts.

'Prize Homes' Book for Deolers

Southern California Building Permit Service, 5762 West Pico Blvd., Los Angeles 19, Calif., has issued "Prize Homes," its newest home plan book, announces Hiawatha Estes, home consultant. The 96 beautifully planned homes in the book are an outstanding collection of ranch and contemporary style designs and the book is full of new ideas and actually illustrates, in plan after plan, how to build distinction, comfort and livability into economical homes.

The firm offers building materials and lumber firms a substantial discount on the book in quantity orders, and will be glad to send a price list to any dealers interested in something new in the way of home designs.

without cost by Indoprndent Nail & Pocking Go.. 8rldgcwoler, llor. fhc dirploy b l2rl8 inchcr in sizr, rtriklngly prinrod in grrcn ond block, qnd derigncd to rtond on lh. countGr, or hong on thc woll. ltems romplcd indudr Stronghold, Secw-tirc, Kurliarc ond Squcroheod nqilr, Drivc-lifc Aluminun iloih, Anchorfor (Srronghold filonol) Noil;, l(olorpinr ond other fsrtcn.rr originotcd ond monufocturcd txcludvcly by Independonr Noil. Sompb noilr includc ilcms in rcgolar ond hqrdrncd. stocl, copprr, bror, conrmcrcicl bronzc, rilicon brcnzc, oluminum, Monct ond rtoinlccr stcel; or wcll qr rpeiol finirher including bokod cnoncl cotorr. DEALEIS ltAY HAVE ONE OF THESE NAll D|SPLAYS, olong wirh corclogr, lit ?oftg. ond othcr sclling holpr, by wiring 3olo Dcpcdmrnr, tndcpcndent Noil & Pocling Conpony, Bridgcwotcr, llos.