This door-to-door salesman is about to

Ihot's why alert retoil Iumber deolers ore boosting it!

Wooo rs youR ExcLUsrvE. Wood is yours alone. It is sold only by the retail lumber dealer. Anything which jeopardizes the use of wood as a building material, jeopardizes you.

Just as you depend upon wood for your primary products, so do forest product manufactur€rs depend upon you for their marketing. This teamwork, over the years, has enabled the construction industry to thrive and expand. It has enabled manufacturers to develop research and conservation facilities, and to delivertlvough dcal.ers-rrat;r:ral forest products in ever-widening variety, ever-increasing quality.

Ttre most meaningful benefits of all have gone to the American homeowner in the form of superior forest products backed by local, established business firms.

Genuine CERTIGRADE red cedar shingles-for roofs and walls, for new construction and modernization-are playing an important part in the continuing growth of the building materials industry. "See your retail lumber dcalcr" ha^" been the familiar ke5mote of Red Cedar Shingle Bureau advertising and promotion for many years. It's good business to stack, display and. merclwndise products of such unquestioned reliability.