Wonfed: A Mqn An Editorial

Wanted: A man for hard work and rapid promotion; a man who can find things to be done without the help of a manager and three assistants.

A man who gets to work on time in the morning, and does not imperil the lives of others in an efrort to be first out of the place at night.

A man who is neat in appearance.

A man who does not sulk about an hour's overtime in emergencies.

A man who listens carefully when he is spoken to, and asks only enough questions to insure the accurate carrying out of instructions.

Bid Soviets to See U.5. Housing

The National Association of Home Builders has invited the Soviet government to send a group of Russian housing officials to the United States in October to inspect American homes and examine the modern construction techniques. that have made this the best-housed nation in the world. NAFIB President Earl W. Smith of El Cerrito, Calif., disclosed that the invitation was extended that the visiting housing officials inspect home building operations in 12 American cities, includ.ing New York and Long Island suburbs, Austin and Tyler, Texas; Los Angeles and San Francisco; Tucson and Seattle.

A man who moves quickly, and makes as little noise as possible while doing so.

A man who looks you straight in the eye, and tells the truth every time.

A man whodoes not pity himself for having to work.

APPLY ANYWHERE! The world is searching for such men!

Predict All-rime Gonstruclion Peok for L.A., Oronge Counfies

Los Angeles and Orange counties will set an all-time record this year for construction of new dwelling units, the llome Builders Institute forecast. Figures were based on units built in the first six months this year and planned for the balance of 1955. The projected figure for the two Southland counties is 121,900 new units. Previous record was 1950 with 102,766 units.

Building activity in Orange county is expected to see 27,900 units started before December 31, of r,vhich 27,mO are new single-family residences. Los Angeles county, the HBI predicts, will record 94,000 dwelling units, second only to 1950 when 96,501 were started; 69,00O of this year's total will be single-family, against 78,025 in 1950. The Los Angeles situation is affected by the increasing costs of land.

IT'S IHE EFFORT THAT REATLY COUNTS

SHE PUTS HER BEST INTO HER WORK-AND SO DO WE

It tqkes one coll fo us to secure All Stondord Brqnd Producls for the Builders in your oreq. Jusl osk the deoler who depends on us-we reolly believe in SATISFIED CUSTOTvIERS.

George Freelond to Heod Pine Tree Products Co.

George B. Freeland was recently appointed manager of Pine Tree Products Company, an affiliate of Western Pine Supply Company, Emeryville. The Pine Tree Products organization serves the Northern California retail lumber tracle u'ith specialty lines of building materials.

Pine Tree Products Company lines rvill include items designed to meet the needs of the "Saturday Morning Contractor," a product of the ever-growing do-it-yourself movement. The company is among the first in the field to supply the retailer n'ith specialty lines offering greater profit margins.

Pine Tree rvill lr'arehouse a substantial stock of new items in the light hardr,vare and building materials field, all selectecl for eye appeal and quick sales turnover. The firrn will adhere to the policy of supplying Northern California lumber dealers with top-quality merchandise on a strictly wholesale basis.

A completely revised and larger Pine Tree Products Company catalog *.i11 lle distributed to the trade about October 1, Freeland announces.

To €lose Mountqin View Yord

Palo Alto. Calif.-subdivider Joseph Eichler has orally agreed with the l\Iountain View, Calif', planning commissioners to close his lumberyard at San Ramon Avenue and San Antonio Road by December. The yard, a non-conforming use, probably rvill be replaced by a shopping center.