CfiNNDAN O[ COMIN0 XVNNTS

For

8.2141

Houston Waterproofing Preservatives

Your Answer lo Cuslomer Demond for True, Cleor, Permcrnenl Wolerprooftng Preservolives

The California Door Company-newly appointed distributor for Houston Waterprooffng Manufacturing Company, Division of Houston Chemicals, Inc., Alhambra, California-now offers the retailer another demand product of proven worth and positive sales value.

Time tested in the field for over 30 years, Houston #2 for Masonry and Houston #3 for Wood are specificallv formulated. under stringent quality control, to satisfy structural requirements.

Long used by large companies, contractors and government agencies, Houston Waterproofing Preservatives are now available to the all-important"do-it-yourself" and other retail trade.

Houston Materials carry active solids into the wood or masonry, and upon peneiration and curing, expand up and into the treated wood or masonry. reacting so as to become a hard, integral, permanent pirt of the-structure. The surface of treated materials is left free for application of paint or'other decorative ffnishes. No furth-ei primer sealer coat required. Houston Materials are non-poisonous and non-toxic.

WOOD-Houston #3 preserves against attacks of moisture, thus eliminates or substantially retards rotting, splitting, cracking, end checking, warping and discoloration.

MASONRY-Houston #2 preserves against attacks of moisture, thus eliminates or substantially retards staining, checking, cracking and effiorescence.

SEPTE'YIBER, International Concatenated Order of Hoo-Hoo-Annual Convention -September 17-20. Hotel Americana, Miarni Beach, Florida.

National Building Material D,istributors Association-Southern California Distributor-Dealer Conference-September 18. Ambassador Hotel, Los Angeles. 9:30 a.m.-3:30 p.m.

Woodwork Institute of California-September 19. Membership meeting at the Rodger Young Auditorium, Los Angeles. Cocktails at 6:30 p.m., dinner at 7:00. Subject: "Availability and lJses of Hardwoods," presented by Simmons Hardwood Lumber Company and Penberthy Lumber Company.

AWMA-SGD&WI Joint National Convention-September 24-28. Aluminum Window Manufacturers Association and Sliding Glass Door & Window Institute. Mountain Shadows Resort, Scottsdale, Arizona.

National Hardwood Lumber Association-Annual ConventionSeptember 26-28. Hotel Statler, New York.

Forest Products Research Society-Pacific Southwest SectionLumber Grading School-September 27. Great Western Exhibit Center, Los Angeles. Curtis R. Hay, Section Chairman.

San Joaquin Hoo-Hoo Club #3l-September 29. Annual Valley Frolic at the Hacienda Motel in Fresno. Golf and bowling tournament, evening banquet and all-star show. Bud Barber general chairman. For overniqht accommodations. write Hacienda Motel. Fresno.

October

The American Forestry Association-October 1-4. 86th Annual Meeting at Santa Fe, New Mexico. Headquarters, La Fonda Hotel. Theme, "The Stewardship of Our Public Lands."

Hardwood Plywood Institute-October 5. Annual fall meeting at the Brown Hotel, Louisville, Kentucky.

Structural Engineers Association of California-Annual ConventionOctober 5-7. El Dorado. Sacramento.

Northwest Hardwood Association-October 6-7. Annual meeting. New Washington Hotel, Seattle.

Western Building Industries Exposition-October 7-10. Great Western Exhibit Center, Los Angeles. Sponsored by associations of the Western Building Industries Council.

National Institute of Wood Kitchen Cabinets-October 8-11. Sixth annual convention at Shawnee Inn, Shawnee-on-Delaware, Pa.

National Forest Products Week-October 15-22.

Northwest Hardwood AssociationHardwood Lumber Grading School-October 16-20. P.U.D. Bldg., Longview, Wash. Auspices National Hardwood Lumber Assn. Registration fee $20.00.

Forest Products Research Society-October 20, Fall meeting to be held in Fort Bragg. Section chairman is Vic Roth, Triangle Lumber Co., 264 Arlington Ave., Kensington, Calif. Vice-chair'man Dr. Eric Ellwood, U. C. Forest Products Laboratory, Richmond, will be the program director.

NOVEftTBER,

National Retail Lumber Dealers Association-November 1-3. Annual meeting of Executive Committee and Board of Directors. Conrad Hilton Hotel, Chicago.

National Retail Lumber Dealers Association-November 4-7. Exposition. McCormick Place, Chicago.

National Building Material Distributors Association-November 9-1 l. Palmer }Iouse, Chicago.

Porticle Board is occepted bv FHA under "Llse of Material Bulletin" UXI-28, Nou. 14,1960

Manufactured by: VALLEY WOOD PRODUCTS, INC. SWEET HOME. OREGON

Specificalll. designed and engineered to meet the requirements for floor underla5'ment, Fiber-Tite is produced from Douglas Fir chips bonded together n ith moisture-resistant resins under heat ancl pressure.

It is icleal unrlellal'ment for floor coverings because it is sanded smooth and the surface is free from defects. Fiber-Tite eliminates "telegraphing" zrnd provides zr smooth, uniform surface.

The California Lumber Merchant i.r plea.tcd to lublish the following lctter, u:hich .so typifies the fraternol spirit of Hoo-Hoo.

William Bright

Tarter, Webster & Johnson

Van Nuys, California

Dear Bill:

Throughout the year you have worked hard to interest the people who are in the Forest Products business of your community in becoming n-rembers of International Concatenated Order of Hoo-Hoo. Yciu have done a splendid job.

On behalf of Hoo-Hoo International and myself I want to thank you for your efforts.

We deeply appreciate your loyal interest in I{oo-Hoo, as well as your large part in making the concat (that of San Fernando Valley #209) fhe success it was.

The other offrcers join me in this expression of sincere thanks.

-Harvey W. KoIl, Supreme Nine Director, Jurisdiction VI.

ln Correction

Last month, when you read the advertisement of ljnion Lumber Company, "Increase Sales with Noyo Redwood," you may have noted that one of the company's addresses was given as Park Ridgc, Illinois. Well, Union Lumber moved its Illinois kit and kaboodle from Park Ridge to Chicago some time ago, but it seems the address in our ad was never changed.

Thus, when you of the Midwest want to increase sales by featuring Noyo Redwoods, be sure that you write or call lJnion Lumber Company in Chicago.

Incidentally, have you noticed the legend that appears on all Union Lumber ads-"Tree Farrners and Manufacturers" ? Wise psychology and salesmanship, that, emphasizing that not only do they manufacture lumber but they tree farm as well

Insulife Primed Siding

Pcrnels Come in 2 New Sizes

Insulite Primed Sicling vertical panels-'both grooved and plain -are l)ow availalrlc in sizes 4'x9' and 4'xi0' as well as the 4'x8' pancls which havc been nrarketecl since the llroduct was introrlucecl in April, 1957.

The ncw sizes round out a more complete line of Insulite Pr-imed Siding. Last spring announcement was made of two new widths-8" ancl 10"-of horizontal lap siding, which are now being rnarketed in addition to the 72" width Primecl Siding. Lap sidings comes in 16'lengths, with 8' lengths available on request.

All Insulite Primed Siding comes in uniform sizes and is protectively packaged for easy handling. The 4' panels in the 8', 9' and 10' lengths are packaged four pieces to the bundle. Lap siding is packaged as follows: 8"x16', 10 pieces per bunclle; 10"x16', eight pieces per bundle; 72"x76', six pieces per bundle. Increased procluction facilities for Insulite Primed Siding mean that the product is now available for immediate delivery.

Further information may be obtained by contacting your Insulite Representative or INSULITE, 500 Investors Building, Minneapolis 2, Minnesota.

All Roods leod lo Fresno for Volley Frolic

San Joaquin Hoo-Hoo Club No. 31 will stage its Annual Valley Frolic at the Hacienda Motel in Fresno on September 29. This year's event, the l4th in a string of "winners," is expected to be a record breaker tl-rrough and through, according to general chairman Bud Barber. Included in the day (and night) long "Frolic" will be a bowling tournamenl and a golf tournament. Jim Duart, Tarter, Webster & Johnson, Inc., will handle the golf tournament and Marion Snead, Hedlund Lumber Sales, will chairman the bowling tournament. The evening "action" at the Hacienda will include the usual excellent banquet and all-star show. For overnight accommodations write, wire or call the Hacienda Motel, Fresno.

TW&J Consolidqtes Ooklqnd ond Newqrk Sqles

Effective the first of July, the sales activities of Tarter, Webster & Johnson, Inc., at Oakland and Newark have been combined in the interest of more efficient service to the company's customers.

The sales department for tl-re East Ray will be located in the firm's Oakland offrce, managed by E,lmar Brock, and staffed by Frank Reichmuth and Dr,vight Evans-'phone ANdover 1-1780. Orders will be Drocessed from either vard. wherever the inventory is most ieadily available, accoiding to Mike Coonan, manager of TW&J Newark plant.

Twas the night before Christmas and all thru the scene

The people were reading a bright magazine, From cover to cover they read it with care

In hopes that YOUR GREETING would surely be THERE!

I heard them exclaim as they read through the book, "[fow lovely these ads; How MERRY they look." They smiled at their friends when YOUR AD came in view "Merrv Christmas." it said. to them from YOU!

Your Advertising Dollqr neyer buys o bigger borgoin thqn this wqrm qnd friendly issue . neyer gets your own Seoson Greetings lo more friends ot less cosl . thon through the single medium of this one splendid issue.

BiggerBrighterBelter lhon ever, lhe l95l edifion will once ogoin be the ploce to meel qnd greel Old Friends, Cuslomers ond Suppliers lhroughout the scqtlered West Coosl building moleriols industry.

HURRY! PTACE YOUR AD EARLY AND TAKE YOUR SETECTION oF cHotcE PostiloNs!

TO PTACE YOUR ADVERTISEMENT BY PHONE

CAtt OtE MAY lN tOS ANGETES AT MAdison 2-4565

OR MAX COOK lN SAN FRANCISCO AT YUkon 2-4797

Use This Hondy Blqnk for YOUR Spoce Order: (Regulor Adverfisers' Usuol Frequency Discouni Roles Will Apply)

ONE TIME RATES: (these special, low Color Rates will apply to the DECEMBER I Issue ONLY) Black. Black& Black& Black& Reddi White Red Green Green

(Regular Advertisers' usual frequency discount rates will apply where only Color and Greetings are added to standing Ad; where a completely new Ad is made-up, it will be necessary to add the minimum $10 Composition charge.)

Repeat last year's copy ! Other Colors: $95 for each color

Please make up new copy for us tr

We will send in copy ourselves !

FIRM-STREET CITY STATE (Size of Advertising Spoce Desired:)

Full Poge Holf-Poge Quorter Eighth No Ad Copy Con Be Accepted After November 15 Pleqse Get Yours in Eorly for Best Position