National Forest Products Team Gets Closer To Goal

The National Forest Products Week Committee conducted a luncheon-planning meeting in the Los Angeles Chamber of Commerce Building on August 24. Jim Forgie, Co-Chairman of-the committee, called the meeting to order and introduced the special glest, Mr. Frank McKellar, Editor and Publisher of the Home Builder's Journal. Mr. McKellar reported on his magazine's National Forest Products Week issue to be published in October.

The first committee member reDort of the afternoon was presented by -Dee Essley, Chairman of the Finance-Committee. He read a list of contributions received to date and commented on the status of the various organizations.

Luncheon Committee Chairman. Roy Stanton Sr., announced the allocation of luncheon tickets to various organi- zations and read the list of invited guests. He then stated that he would be happy to provide tickets for anyone who would not already get ihem through another source.

Miss Roach, Publicity Chairman. told of the extensive direct-mail advertising campaign she had conducted to better acquaint thousands of people with the importance of National Forest Products Week. She is urging newspaper and syndicated cartoonists to draw special cartoons in honor of the week.

Elmer Osterman showed a slide which the California Department of Forestry had prepared for^distribution to Television stations. He said he was certain this would result in many free T.V. advertisements for furthei pub- licizing of National Forest Products Week.

Display Committee Chairman, paul Hollenbeck, reported on the construction of 100 display panels which will be posted in key locations all over the area.

The afternoon's discussion then turned to a proposed full size house to be constructed at Washington Boulevard and Flower Street in Los Angeles by students of Los Angeles TradeTechnical College.

Co-Chairman Forgie stated that the thirty-five feet of display space at the \&'estern Building Industries Exposition allocated to National Forest Products Week would be used to exhibit appropriate displays.

It was decided by the committee that the new meeting would be held Thurs{ay, September 7 at 3:30 p.m. in the Chamber of Commerce Buildine.

Those attending the meetin[ were : Dr. Dwight Adams, L.A. Trade-Technical College, Miss Stella Roach, Home Furnishings Nlart, Elmer Osterman, State of California Division of For- estry, Wayne Mullin, Mullin Lumber Co., Jim Forgie, Robert S. Osgood, Inc., R. Wayne Gardner, Tech. Rep., NLNIA, Lesi Foor. California Lumbei Merchant, Frank M. McKellar, Editor, Home Builder's Journal, Harvey Koll, Hoo-Hoo International, Dee Essley, D. C. Essley & Son, Ed Fountain, Ed Fountain Lumber Co., Rod Buchan. NLX,{A, Bob Hannah. Spotnails of So. California, Paul HollCnbeck. So. Calif. Retail Lumber Assn.. Fred Comstock. National Oak Flooring Mfgrs., Roy Stanton, Sr., E. J. Stanton & Son, Richard Fenton, Richard Fenton & Associates, and George Scrim, Philippine Mahogany Association, Inc.

Cglqveros "Cemenls" Soles Representolion

Two new sales representatives have entered the field for Calaveras Cement Company, a Division of The Flintkote Company.

Thomas C. Geary, who for ten vears worked as a laboratory chemist in the company's plant at San Andreas, Calif., has been appointed sales representative for architectural, plastic, and other specialty cements manufactured by the firm. During the past thirteen years he has been suoervisor of field quality for Fibreboard Paper Products Corp.

Geary will headquarter in San Francisco and cover the cement company's California sales territory.

Warren Bryant is the newly-appointed Calaveras sales representative in the ChicoMarysville area of California.

The appointments were announced by Mel l. London, Calaveras vice-president in charge of marketing.