=ltTIL,D! \,VESTERN RED GEDAR

tr'rom the vast rain forests of coastal British Columbia comes Western Red Cedar - the wood with "built-in" weather resistance. This exceptional durability combines with Red Cedar's light weight, working ease and high insulating properties to make it a natural choice for every type of construction, indoors and out. With its distinctive grain patterns and warm "woody" color variations, Western Red Cedar may be stained, bleached, varnished or used as is to harmonize handsomely with any setting.

Manufactured by:

Sates Agents:

REPRESENTATIVE:

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Our complete range of Western Red Qedar Products includes:

I x I0 Forest Cedar Siding

Ranchpanel Verlical Siding - re$erre board and balten

I x6,I x8, I xlO, I x12, sound, tighl-knotied board lor board and baifien

2 x6,2 x8,2 x10,2 xI2 tor rcmanuraclure Io any desircd pallern

Dr. Tonning said a recent study disclosed that 68 of every 100 lost orders were attributable to indifference on the part of the salesmen.

Another study, he said, revealed that of 102,000 sales presentations, 64 per cent were made to the wrong men.

"fn most fi.rms," he pointed out, "the,authority to buy is vested in a relatively few people. When & per cent of the calls in such a large sampling are being made on the wrong men, certainly the salesmen are plainly not doing enough investigation work before contacting the firm."

NOFMA's 96 member companies account for about 76 per cent of the hardwood flooring industry's productive capacity.

John Hollinon Addresses tlleel

John Hallinan, Portland, Oregon, lumber manufacturer and marketer (wholesaler) who has been waging a vigorous campaign for "Modern Merchandising" of wood products, was invited by the National Retail Lumber Dealers Assn. to air his views before a joint materials handling committee composed of lumber manufacturers, wholesalers and retailers at a meeting held in Washington, D. C., August 21, under NRLDA sponsorship.

Hallinan has received considerable attention throughout the lumber industry in recent months when he converted his North Plains, Ore. mill to IOO/o unitization, began marketing lumber in "Strappack" and "Bagpack" units, and began shipping NRLDA approved units of lumber in stakeless "floating" flatcar loads.

Another recent Hallinan enterprise that has drawn much interest is "Shakepack," unitized shipments of Red Cedar shakes, a project worked out in cooperation with Jim Jackson, Jackson Shake Co., Moclips, Wash.

On his trip East to attend the committee meeting, Hallinan made calls on officials of the Association of American Railroads, steel strapping and projective paper wrap firms as well as visiting retail lumber yards currently handling his "Strappack" and "Bagpack" products, in an effort to present a clear picture of problems and their solutions at the meeting.

"These days we hear a lot about automation for factories," Hallinan said at the meeting, "Now let's apply these principles to retail yards, to make better use of employees' time, cut down labor costs, and effect other savings."

"We must study industry problems and seek advanced ways of making lumber more profitable to the yard, and on the consumer level, we must make every effort to show that lumber is more advantageous than the so-called 'competitive substitutes.'"

Jomes Nolon Guides Associqtion

Announcement has been made that James E. Nolan is the new secretary-manag'er of National Woodwork Manufacturers Association, Inc. The association of wood window, door and frame manufacturers maintain headauarters at 332 South Michigan Avenue, Chicago.

Jim Nolan succeeds Ormie Lance who retired this year. Added to the staff is Tack Shoemaker. new assistant secretary.

Western Foresl Products People Enioy Picnic

The first company picnic for the employees and their families of Western Forest Products Company, Los Angeles, was held August 5 at Carlsbad. When all noses were counted there were 25 gathered around the table at chow time.

Focal point of the wonderful day was the Schiada inboard Ski Boat piloted by Skipper Dick Voelzke. Many tried three point water ski-ing for the first time. Boss Bob Theetge turned out to be one of the more successful skiers. Such a fine time was enjoyed by all that it is planned to make this a yearly event.

IHERE'S NO DOUBI WHEN YOU DEAI WITH Sllr,lltl 0N S HARDWOODS FOR EVERY

PURPOSE!

FOR MORE THAN A DEGADE WE HAVE BEEN OFFERING T}IE TRADE QUALITY PRODUCTS AND FAST, EFFICIEN.T SER,VICE.

ALL SPECIES OF FINE CABINET WOODS OTD.CROWTH DOUOTAS FIR, FROM MED. FORD, OREGON . . . gpEGtAL REGIU|RE-

'}TENTS - WIDTHS. LENGTHS, COLORS.

JUST MINUTES FR,OM SANTA ANA FREEWAY WITH FAST DEIIVERY TO Att SOUTHERN CATIFORNIA CITIES AND TOWNS

UNTIMITED SOURCE OF SUPPLY

WHOTESALE ONIY

8725 CTETA STR.EET DOWNEY, CALIFORNIA P.O; BOX 48

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