The Volue of Good-Will

Who can possibly over-estimate the value of GOOD WILL?

And who is there to whom good will is worth more than to the lumber merchant?

It is the firm and certain rock on which can be built a business structure of which it might truthfully be said in quotation: "And the gates of &rell shall not prevail against it."

Consider it. If a retail lumberman has so deported himself and so impressed himself upon his townspeople that they love him as a neighbor, respect him as a citizen, appreciate him as a skillful mercJrant of building things; if they are impressed with his business wisdom, and believe firmly in his integrity; if he is the fellow they instinctively think of when they think of building, then who on earth could get this man's business away from him?

No one, of course. Then, undoubtedly, the building of good will should be a major part of the business of the

-drd fhqtThrills Us

Thank you for calling my attention to the subscrip- tion due on The CALIFORNIA LUMBER MERCHANT. Also thank you and your wonderful staff for such a fine magazine. Still g-et a thrill and enjoy- ment out of each and every copy. Yes, indeed-a Mult for the Lumber Industry.

-Earl R. Reynolds 1253 N. Workman Mill Road Whittier. California

An Editorial

building merchant. He must sell himself and his business to the public he desires to serve, and when he has done so, he has built for his business a stout foundation.

"A man who has a ttrousand friends"-as the old story goes-has a thousand people to whom he can sell to better advantage than the other fellow.

And then if he. is a "nign diligent in.his business," as the Good Book says, he should really do well in this business.

iedwood Sowmill Gommittee Meets

Greenchain operation was the main topic of discussion at the 37th meeting of the Redwood Sawmill Committee, August 24, at the Hammond-California Redwood Company plant in Samoa, California, which was host to the members. A. F. Peterson served as chairman.

Douglas rAr. Clayton of the Western Timber Company, Eureka, presented a report of a study made at one operation io determine the feasibility of performing the greenchain operation in two stages. Dean Braman of Diebold Mills, Inc., Smith River, stated that their operation used a'system very similar to that described by Mr. Clayton. Lester CoL of the Arcata Redwood Company, Arcata, described the limitations of that operation where 85 thousand board feet of lumber per shift muit be pulled on a greenchain less than 100 feet in length. J. E. Smigle of the llammond-California Redwood Company discussed the method of operation on the greenchain at the Samoa plant. The experience-of the Union Lumber Company in changing from a carriage offset-to the use of sliver tooih siws was"rep-orted by Alex l(ice of the company, Fort Bragg.

(Tell them you sow it in The Californi,a Lumber Merchant)