BRAEE

Tree Form Progrom Adds 90r43l Acres to Colifornio Roll

Add 90,431 acres to California's inclustry-operated Tree Fz-rrn prrogram to grow timber as a crop on private, taxpaying forest land. This acreage is embraced in 10 well-managed timber tracts which the Forest Practice committee of Western Pine Assn., Tree Farm certifying agency for the pine region of the state, sairl it has approved for certification.

Largest of the new units enrolled is the 70,000-acre Weldrvood Forest of U.S. Plywood Corporation, the firm's first California Tree Farm.

Other owners of the new Tree Farms include Meadow Valley Lumber Co., Quincy; San Juan Gold Co., Inc., Berkeley, and Winton Lumber Co., Diamond Springs.

The Tree Farm committee of the California Redwood Assn. has also added six tracts to its Tree Farm rolls so far this year, according to C. Russell Johnson, Tree Farm chairman, bringing to 49 the number of new additions in the redwood region this year.

California now has 239 Tree Farms embracing over 2.1 millicn acres enrolled in the program to grow repeated timber crops.

Profits on Home-lmproyement Sqles

(Continued from Page 7) signed to increase store traffic by promoting impulse merchandise, special sales, free booklets or small home improvement purchases. Localized plans will be substituted for other plans for lumber dealeis in the Southern and South$'estern states.

Since many prospects do not buy home improvements upon their first inquiry, the program also includes an easy system for following prospects, and making more sales at lorver cost. This sales management feature includes a prospect-card filing system, along rvith tips on selling technrques.

"During the past two years, lumber dealers have constantly been advised to 'get into' the home modernization and repair business. Many &rave been hesitant because they remembered the difficulties and the pitfalls of estimating, selling and making a profit on this type of business. We believe we have found a formula which will enable any lumber dealer-whether he is a large or small operator-to increase his home improvement sales volume and decrease his sales and advertising cost," Nowels said.

An active member of NRLDA, Nowel has createcl and developed many of the programs_3!1pqe{ by- the-National durine receni years, including NRLDA Display Panel, the NRLDA Calendar, Dealer Operating Guide, and Dealer Training Manual and Products Data Book. He is a past presidenl of the Michigan Retail Lumber Dealers Associaiion. John R. Nowels, who .manag.-t..tI. line--yard oP9r1tion. ivil1 serve as vice-president of "Better Horne Advisors." Martha Norvels, owner of an advertising agency in Tucson, Arizona, will be secretary-trea-surer for the ner'v firm. She has been advertising counsel for a Tucson retail lumber firm for more than six years, and lvas public relations counsel for the Tucson Operation llome Improvement campaign. She also planned advertising and rvorked on oubficiiv for the 1957 "Parade of Homes and Exposition bt Mod"rtr Living," a promotion of the Tucson Home Builders Association.

An afifrliate of the Nowels Lumber and Coal Company, headcuarters for "Better Home Advisors" ts 412 Water Streei, Rochester, Michigan.

(Tell them. ^t)ou saw it in'.The California Lwnber Merchont)

Georgia-Pqcific Corp.. Elecfs Pomplin President, Cheothom Exec. Chqirmqn

Robert B. Pamplin (left) has been elected president of Georgia-Pacific Corporation, with his headquarters in the general offices at Portland, Oregon, it was announced August 31 by Owen R. Cheatham, who continues as chairman of the board and chief executive ofificer.

Mr. Pamplin, who is 45, came up through the ranks with 23 years of service, having joined the company's accounting department in July 1934. He was subsequently elected secretary-treasurer, financial vice-president, administrative vice-president and, prior to his election to the presidencv, served as executive vice-oresident- presidency, utive vice-president.

Mr. Cheatham,54, formed Georgia-Pacific Corporation in ptember 1927. Since that time, Georgia-Pacific has shown September ti consistent growth from one small planl with 20 employes to one of the nation's largest and most diversified timber and forest products companies, with total assets of more than $4Or000r00O. Tgday the corporation operates 21 plants, 49 wholesale distribution warehouses and world-wide sales offices and employs about 8,000 people. Its assets include more than 12 billion feet of timber and timberlands, making it owner of one of the largest timber reserves in the United States. Sales for 1957 ai running at a rate in excess of $147,000,000, with sales, profits and net working capital the highest in the history of the corporation.

(Tell thern yoa saw it in The California Lumber Merchant)

,YIR. DEALER:

We qre smcll enough to know YOU crnd YOUR needs - but lcnge enough to serve YOU

Over 5l yecrs of dependcble service.

The lcrrgesl best cnd most courplete stocks this side ol The Rockies, Domestic Hcndwoods lnported Hardwoods

Soltwoods

Plywoods

Mcrrlite

Masonite

Ccmec Boards

Upson Bocrds

"S" Brcurd Solid TdG Wcrll PcnelingNOW AVAII-H,BIE IN ASH, PHIUPPINE MAIIOGAM ccrd BIRCII.

STRABLD I;UMBER q0MPAty

Since 1906

New Address - 255 SECOND STREET

(3 Blocks Eqst of Jqck london Squoref Ooklond 7, Colifornio

Phone: TEmplebor 2-5584

Cole Reports on Mortgqge Policies

Albert M. Cole, Administrator, Housing and Home Finance Agency, announces an important series of actions affecting the iniurance and guaranty of home mortgage loans under various Federal programs. It is expected that these actions will facilitate the flow of available mortgage investment funds into the financing of lower-priced homes and thereby make it easier for American families in the lower- and middle-income groups to purchase homes. These actions are being taken by constittte.nt igencies of the Housing and Home Finance Agency'and by the Veterans Administration.

The actions being taken by the HHFA constituent agencies include the establisirment of a lower schedule of minimum required down payments on hom'e purchases financed by FHAinsured home mortgage loans; Jn increase in the maximum