New Profit Opportunities with Novoply

WHAT IS I{OVOPLY?

Novoply is the fattest, most stable wood panel ever made. It's an engineered 8-ply construction with outer plies of selected wood fakes and an inner core of resinimpregnated wood chips. It is carefully fused under tremendous heat and pressure. Novoply will not warpl It is made by a patented process and should not be confused with "chip-core" material.

WI{Y SELL NOYOPLY?

First, there is a wonderful market for Novoply. As you see above, there are a large number of uses. Therefore, it will appeal to nearly all your customers-cuntractors, cabinet shops, and do-it-yourselfers. Secondly, Novoply has a stable price and a good percentage of profft. And Novoply is made and backed by the world's largest plywood organization.

A proiluct of utiilTEb srarEs pl.ywooD coRpoRATtoN

Weldaood-The Best Krwwn Name in Plgaood,

Suthern Coliforniq Retqil

Lumber Associqtion fflqkes 'Retirement Plqn' Avoiloble

The Southern California Retail Lumber Association is now ready, after months of painstaking research and several membership meetings, to make a Retirement Plan available to cover those industry employes who are not covered by a negotiated union pension plan. The new plan will be known as "Lumber Association Retirement Fund" and a committee composed of a cross section of active and associate members who are among the early enrollees will constitute the governing body. The plan will be available to all regular full-time employes working in the lumber and allied products industry in Southern California excepting sole proprietors, partners and those employes for whom a retirement plan has already been established by collective bargaining union agreement.

To become eligible for enrollment in the SCRLA plan, the employee must have attained the age of 2I and must have completed one full year of continuous service with the employer. This plan must be made available to all full-time employes on payroll who are otherwise eligible. There is to be no maximum age limit on the initial enrollment but, thereafter, those who have attained the age of 56 will no longer be eligible to participate. The employer is to pay the full cost of the plan or 917.30 per month per employee enrolled.

' The plan will provide, unless changed by majority action of the original contributing employers now being enrolled, or by requirement of the U. S. Treasury Department for tax purposes, that any employee who leaves the employment of a con(Continued on Page 57)

Hollmqrk Lumber & Plywood Co. Finds Footboll Csrnivol Unique Woy to Entertoin Customers ond Friends

It was a gala evening, August 16, when 40 guests of Hallmark Lumber and Plywood Company, Van Nuys, California, were entertained by John and Mary Frederick, executives of the wholesale lumher distributing concern. The mixed group convened at the Pump Room on Ventura boulevaid, in Studio City, at 5:00 p.m. for cocktails and dinner. A special Tanner bus had been chartered for a 7:15 departure fbr the Coliseum, where everybody in the party had a ticket on the So-yard line in Row 54 for the Rams vs. Washington Redskins charity football game sponsored by The Loi Angeles Times. Following the exciting game the happy group returned to the Pump Room for late supper and i complete program of late entertainment.

Hallmark quality service was exemplified throughout the evening, with "do-it-yourself" kits of refreshments con- stantly in use during travel to and from the game. This splendid event was a three-way coverage: the guests were highly entertained, the Times Charities enjoyed the revenue, and the Pump Room management furnished Bob Kelley, popular sports announcer, along with the steaks and lobster.

In addition to the hosts, John and Mary Frederick, the guest list included the following couples: Mr. and Mis. Mervin Frederick, Ralph Butler, James Bell, Jeff Nibley, Manny Novack, Glen Kronquist, Paul Cornuke, Ole May, John Wickman, Roy Spencer, Jay Galloway, Joe Meneci, Ed Dursteler, Earl Bell, Joe Barlow, Ed Jonas, Fred Burgess, and two stags, Robert Frederick and Roy Hearold.

Oh, yes-the Rams won 45 to 12.

All ABOARDT-Ed Durstcler (righr) boardr rhe bur in top lefi photo, while somc morc Hollmcrk curlomcrs line up ot right. .Center, lcfl: lrlary Frcderick, John Frederick, llrr. Durrlelcr; centor: pcd of rhe porfy ot dinnerl cenler, righr: Bob Kelley, Mr. Frederick. Lowcr left: John Frcderick qnd Joe Mencci; cenler: lhe Frcderick brothers-John, Mervin qnd Robed (1. ro r,); lower right: Millie }loy (lcfr) and tfie ever-lovin' Frederickr