CHICKAMAUGA CEDAR COMPANY, INC. o Stevensor r Alqbomo o Esl. 1923 o

boldt County Fair grounds at Ferndale at a future date. The Logging Conference attracts the largest crorvds ever assembled in the Redwood Region. A total of more than 2,000 people, conference members and visitors, attended the Ukiah conference.

Sontq Grvz Yord Wins Prize

The Norton Phelps Lumber Co., Santa Cruz, Calif., was one of 20 dealers winning week-long, all-expense-paid vacation trips for two to Bermuda, Nassau, Montreal or Mexico City, plus $50 cash, in the recent contest by Owens-Corning Fiberglas Corp. for best window and store displays. Winners could instead have a $700 cash award if they chose. J. E. Norton was listed as winner at the Santa Cruz vard.

New Series of Keep Green Ads

A new series of forest fire prevention ads, timed for use during the late summer and early fall fire periods, is being distributed by American Forest Products Industries, Inc. The series consists of 14 ads, 3 columns wide and 10 inches deep, calling attention to the danger of forest fires and the economic importance of protecting timberlands. Free mats may be ordered from AFPI's headquarters, 1816 N Street, N.W., Washington 6, D.C. Eight of the ads employ comic art as an eye-catcher.

appointed sectional sales for the Corrulux division Tredc Merl Rcgirtercd SALES OFFICE AT SUSANVII.IE, CALIF.

Four Top Tolks Tell Members How to Hike Profirs

A general meeting of the Woodwork Institute of California was held August 3 at the Sheraton-Palace hotel in San Francisco. The luncheon and afternoon business session, which was held in the Comstock room, was presided over by W.I.C. President Byron K. Taylor, Taylor Millwork & Stair Co., Los Angeles.

Through the efiorts of Program Chairman Phil McCoy, Western Pine Supply Co., Emeryville, the general membership meeting was treated to four excellent talks about a subject dear to the heart of any businessman-llow to Increase Profits.

Keynote speaker for the afternoon session was Lester T. Bartman, vice-president of the Crocker-Anglo National Bank in San Francisco, rvho presented a straight-from-theshoulder banker's point of vieu'on the fascinating subject of "How to Borror."' Money."

Following Bartman's helpful discussion on the "do's and don'ts" of borrorving money, Phil McCoy moderated a series of three panel discussions. The first rvas headed by James Dean, one-time salesmanager of Standard Oil Co. of California, and norv secretary-manager of the Building Material Dealer's Credit Association of Los Angeles. Dean rvas assisted by Ralph Hill and Perry Acuff.

Amazing Rise in Bankruptcies

Dean's interesting talk on "Lien Laws" brought forth several informative facts about u,hat poor credit management can cost a business. "Based upon national figures," Dean noted, "if your accounts run past due 30 davs, you are losing l5/o of your net profit. If they run 60 days slou., you've lost 35/o of your net; a past-due account of 90 days costs you 50/" of your profit, and an account over one year past due will cost you all of your profit-plus a portion of your principal !"

In addition, Dean pointed out the rise in building trades bankruptcies (using Southern California as an example) from 135 in 1950 to 650 in 1955, with 1956 scoring 468 as of July 31. Dean also noted that the average bankruptcy in 1950 ran approximately $2,000 in assets against 93,000 in

Scptembcr 15, 1956 and San Bernardino county registered a sobering 51/o ':l lien ratio. :

In closing, Dean urged credit caution and the importance to a seller of making out complete sales tags for all transactions in order to protect his lien rights.

Les Carr, of L. J. Carr & Co., Sacramento, was the second'speaker on the panel. His topic was "Expanding and Contracting With the Market," and he was assisted by Jim Pierce and Seth Potrer.

Carr urged all lumbermen to recognize their real. competition and, as a result, the necessity for cooperation among the entire lumber industqy. He noted that the amount of wood being used in home building is continuing to decline b€cause, "'We are being designed out of it."

Carr went on to state that he felt the industry's main weakness was the promotion of wood with young people in the nation's various architectural schools. He pointed out , the necessity of promoting lumber industry products to this quarter, as well as increasing consumer promotions.

In addition, Carr discussed the adrantages of installing a perpetual inventory system, and also the advisability of furnishing all salesmen with a company profitand-loss statement each month

In regard to the latter point, Carr stated that all of his salesmen receive such a statement and he has found the result of this action quite gratifying. both in increased sales and "esprit de corps."

The windup panel discussion on "Margin, Volume and Profits" was headed by another expert, Laurence A. Smith, Jr., of the management consultant firm of Booz, Allen and Hamilton. Smith, who was assisted by Bob Hogan and Charles Murra, gave the group a graphic picture of the many factors that can lead to business illness . . and what can be done to nurse it back to health again..

The successful general meeting, which was attended by 85 millwork men from all parts of the state, followed a board of directors meeting earlier in the day, at which Ji^ Pierce, Pacific Manufacturing Co., San Jose, was appointed to serve out the term of his father as vice-president and director of W.I.C.

Record Gonstruction Totol of $2O Billion Put in Plsce Firsf Holf of Yeor

liabilities-compared to glO,00O in liabilities for 1955.

assets against $25,000

"The right to lien is a poor reason to sell," Dean continued, "because only L|o/s of the liens filed in California are ever paid in full. Over 8oo/o of contractor failures are du€ to inadequate capital."

Dean further pointed out that in Orange county alone, 34/o of. all n€w home construction was liened last year. Slightly more than 25/o was liened in Los Angeles county,

The value of new construction put in place rose seasonallv in June 1956 to $4 billion, slightly above the previous June record ($3.9 billion) set in 1955, according tci preliminary estimates prepared jointly by the U. S. Departments of Labor and Commerce. For the first six months of this year, construction activity amounted to an all-time high of $2O billion, 2/o above the figure reported for the first half of 1955. On a seasonally adjusted basis, outlays thus far in 1956 were at an annual rate of nearly $44 billion, compared with actual expenditures of $43 billion for the year 1955.

Private construction in June, at $2.7 billion, was slightly below the June 1955 total, mostly because spending for residential building, although above the May level, was off 12/o frorn last June's extraordinary volume.

Trrker the tnucken haule mang a fog. Through evnehine ard nain . . . and even Lhrough, fog. gaye IIEDIUND4 tne sreatest lve had on mg SlGr{orBeaulg and Qualitg, iL reattg ie BIG !

Sales Rcpresentativct for:

' 8ERRY LUMBER CO.-PINE GROVE, CALIF.-High Aliiiude, So{i Teriure Pine-Whife Fir Roof Decking

O OSCAR HEDLUND LUMEER CO._BIDWELL BAR, CALIF.-

Kiln Dried Pine Boords & PanelingrDouglas Fir Dimension, White Fir Roof Decking

MOSS LUMBER CO._BURNT RANCH. TRINITY COUNTY. CALIF.-Hi9h Quality Old Growlh Douglas Fir Boards, Dimension & TimbErs

SIERRA MOUNTAIN MILLS-NORTH SAN JUAN. CALIF._

Kiln Dried Pine Boards-Shop & Uppers, Douglos Fir Dimension & White Fir Roof Decking

Shipped prompt\ b1 truch and trailcr anlwhere it Cdlifomia , . or b1 rail to yur tpur or iding any' vherc in America,

In the Next lssue

..THE IMPORTANCE OF COSTING TICKETS IN THE RETAIL LUMBER BUSINESS,'. the latest article by Paul R. HOLLENBECK of the Lumber Service Co., Burbank, will appear in the October I issue of The CALIFORNIA LUMBER MERCHANT. Copies of Mr. Hollenbeck's recent series, "The Deal.er's Cost of Doing Business," were extremely popular and back issues are nearly exhausted, so please watch for this one in advance.

Foresi Fire Proteclion Should Be Stepped Up

-

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JOIST

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Hangers

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ELIMINATE heovY slroP hongers, not(hing, shimming, toenoiling'

One size fits ioists trorn 2" x4" to 2" x12"

STOCK ONE SIZE ONIY I

Write todo y lor DEATER ARRANGEMENT

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VTCTOR HIGH EARTY STREIIGTH PORTLTIID CDIIITI{T TYPD 11I

TIIIS PRODUCT

Reduces construction costs by lcrster workingl schedules and quicker re-use oI lorms. Allows mcrked scrving to the concrete produc'ts mcmulcrcturer by reducing curing time, curing spcce, curd inventories. Pcrticularly cdvcnrtcgeous in powing trcffic intersections, repcirs in opercrting fcrctories cnd stores, mcchinery Ioundctions, tunnel liningrs, AND AII. OTHDR COTISTNUffIOTI ACTTVITT TTTDRE PORTI,ATIID GDTIIDIIT F USED AIII' TIIID IS OT PARAIITOUIIT IIITPONTAIIGT

SOUTHWESTERII PORTI.ATID GEI}IETT GOMPATIY

1034 Wilshire Blvd. Los Angeles l/, Qsli{61ai61 Phone MAdison 6-6711 tected, whoever makes the study, they agreed, should consider such .factors as: the number of woods and mill operations dependent on the forests; the amount of invested capital in forest industries; the economic losses that could be expected to follow fires of varying severities; the losses to recreation, wildlife, forage, and water resources and the industries dependent on them.

Oronge Gounry Permirs tt65 million

Santa Ana.-Rural building in Orange county in 1956's first half was below the volume of the same 1955 period, and this Jtrne's figure of $5,418,743 compares to $73,452,144 last June. The June 1956 figure included 313 single-family homes.

Doscher Nomes OHI Aide

As part of the plans to carry the Operation Home Improvement sales promotion campaign into 1957, John R. Doscher, executive director, has appointed James E. Hoffer as Local Level Manager to further implement local OHI activities. Hoffer was the publicity chairman of the Lane County, Oregon, OHI committee, where dollar volume of remodeling permits has increasedby 30/o and bank lending for home improvement is up 8O/o. To date, better than 1000 cities and towns have OHI campaigns in progress. I

Southwest Airways airplane service to the is considering abandoning scheduled Fort Bragg-Mendocino coastal area.