i MAR0UART.W0LIE LUMBER GoMpAIfy

DIRECT SHIP,I,IENTS[t{GE[MAIflf

SPRUCD o L0UGLAS fIR o RDltW00D and PIIfE Roil or Truck-ond-Troiler

Horqce WolfeR. J. (Dickl MorquortSterling Wolfe . 1680 North Vine Streel, los Angeles 28, Colifornio HOffywood 4-7558 TWX tA I t62 t436 El Comino Reol(P.O. Box 2361Menlo Pork, Colif. DAvenporr 3-1149 TWX: Polo Alro Cql lO8 or be used as an island used to attract attentior.r is available. A lighted header is to these displays.

Promotibn of NRLDA Display Panels

A Dealer Operating Guide chapter entitled "How to Use NRLDA Display Panels" has already been sent to members of federated dealer associations. It shol,vs and tells dealers, step by step, how to prepare 48 display panels to sttpplement tl-rose that manufacturers will provide.

The NRLDA has also sent a letter to all of the larger building product manufacturers telling them that 30 or more of the largest producers have already announced their intention of providing panel materials for dealers and urging all manufacturers to adopt the idea.

"We believe this is one of the most important new merchandising ideas that has been developed in our industry in a long time," said H. R. Northup, executive vice-president of the National Retail Lumber Dealers Assn. "It has immense possibilities for improving dealer displays ancl helping increasp sales. In meetings with manufacturers who are planning to adopt the plan, rve have promised to make every effort to interest dealers in using the Display Panel plan. This D.O.G. chapter is a first step."

The NRLDA bulletin accompanying the Dealer Operating Guide chapter says it hopes deaiers rvill make effective use of this thoroughly tested and widely approved idea as it is an amazingly simple and economical rvay to step up merchandising efforts and increase dealer profits.

(Tell them, you sazu it in Thc California Lumber Merchant)

Phone:

CApitol 2-1934

Teletype:

PD-385

FIR CEDAR HEIALoCK REDWOOD SPRUCE. IDA]lOr SUGAR AND PONDEROSA PINT

We Solicit Your Inqniries lor Wohnanized and Creosoled Lunber, Tirnbers, Poles anrl Piling