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Mqteriols Hondling Clinics ot NRTDA Exposition lo Show Deolers
How to Cut Costs
Lumber and building material dealers from coast to coast, representing large and small retail yards, will be in Chicago this December eager to listen to anyone describe a cost-savings method of moving and handling lumber and building products, an operation costing dealers thousands of dollars annually. The wide interest in materials handling in our industry is evidenced by the large attendance at the Materials Handling Clinics staged at the two previous National Retail Lumber Dealers'Expositions in New York and Cleveland.
The potentialities of using the latest techniques and devices to handle building materials has opened up a complete new field for substantial cost reduction in our industry. This trend has encouraged the 1956 NRLDA Exposition Committee to formulate plans for an even larger and more extensive clinic at the third 'fProducts in Action" Exposition, to be held in Chicago at the International Amphitheatre, December 10-13, 1956. In the fine facilities of the Amphitheatre, where a depressed railroad track comes right into the building, there will be full-scale demonstrations of car-unloading techniques to the thousands of dealers in attendance. At the 1955 Cleveland Exposition, Z2 railroad cars of lumber and building materials were shipped direct from the mills and manufacturers' plants. Dealers witnessed these demonstrations in life-like, realistic industry situations and conditions showing modern shipping methods for lumber, plaster board, insulating board and other construction materials.
As'a direct result of these Exposition Materials Handling Clinics, dealers who were previously preoccupied with the cost of direct labor are now conscious of their indirect labor and the mounting costs of moving material from one place to another. The hidden costs of indirect labor is uppermost in our dealers' thinking because in no other industry does there lie such a remarkable opportunity for cost reduction in the co-ordinating of yard handling, warehousing and delivery methods.
In addition to car-unloading demonstrations, wherein the latest materials handling equipment will be used such as fork trucks, straddle trucks, delivery trucks and strapping, there will be a model warehouse containing upwards to
3rd Annual NATIONAL RETAIL LUMBER DEALERS EXPOSITION
CHICAGO-DECEMBER 10-13
Timetable
8:00 A.M. to 10:00 A.M.
Management Workshops-Dealers Only
Conrad Hilton Hotel, Dec. 11-12-13
Special buses from Conrad Hilton to Amphitheatre
10:00 A.M. to 5 :00 P.M.
Action Clinics and Product Exhibits fnternational Amphitheatre, Dec. 10-11-12-13
Evening Hours
Reserved for Exposition Social Events and "Fun in Chicago"
Special. Events, including Model Homes for Dealer Inspection
1,000 square feet of floor space. In this warehouse dealers will see demonstrations of the most advanced equipment and techniques in storage methods, using full size typical building material products sold by retail lumber and building material dealers.
Some of the subjects which will be thoroughly discussed by material handling experts will be:
1. "What Kind of Equipment Should I Use to Start Mechanization of a Yard."
2, "Why Is Planned Ordering'and Standard Units Essential to Mechanized Handling of Building Materials?"
3. "Yard and Building Layout and Revisions."
'4. "Cost Accounting and^ Time Study Analysis in the Yard."
5. "Success Stories of Converted Operations."
6. "How to Get More of These Cars and Unitized Shipments from the Suppliers and Railroads."
Coupled with demonstrations and ,clinic discussions will be a little theatre where many new and ,constructive movie films, showing improved materials handling methods for building material and lumber products, will be shown every day of the Exposition. In the past few months several large companies have been making these films, and several more are scheduled for production this year and will be ready for showing at the time of the Exposition. One large manufacturer of ,materials handling equipment has completed a new film on lumberyard operations, while a large building material manufacturer is working on a similar film which is already in the "Shooting" stage at the present time. Another film of wide interest has just been produced by a manufacturer of protective papers which shows the best methods of wrapping lumber for freight car shipment and outside storage which eliminates expenses in bufiding lumber sheds.
The Committee, in addition to the demonstrations, plans to have an exhibit of new type railroad cars being developed by railroad cotnpanies and car builders. The Materials Handling Clinic will run two days and will be put on twice during the four-day exposition. This schedule will enable dealers to visit product exhibits as well as attend three other action clinics and ten morning management sessions.
Yole & Towne Nqmes Poir for L.A.
Eric B. Insley and James N. McEntee have been appointed manager and sales manager, respectively, of the newly created Materials Handling division, Los Angeles Sales and Service branch, of The Yale & Towne Manufacturing Company, announced Paul R. Minich, Jr., general sales manager.
Slructurol €loy Hike l4o/o
The brick and structural tile industry last year increased its productionl4/o, announced Df. Robinson Newcomb, market analyst for the Structural Clay Products Institute. This is the greatest increase of any major structural building material during 1955, he added.
Moc-Young Lumber Co.
lor prcmium quolity sluds
Hulbert & Mufrly Co., Inc. for C.R.A. Rcdwood

American limber Gorporolion
Mathews Lumber Co.
Plumos Pine Co.
9and €reek Lumber Co.
.lor belter Sugor & Pondcroso pine and Whita Fir lor quolily mouldings and iambs o
Twin Ciry Moulding Co.
Pattern and, fnisb; green or dry in borb Red.utood. and' Pine
1UMBER CO.
Soulhern Cblifornio Olfice: ll0o So. Bevcrly Drive
Los Angeles 35, Colifornio
CRcstview l-6181 or doll opsrotor Brodshow 2-7723
TWX-Beverly Hills7225
Etcctro Galvrnized "DURALUM" Cladded Aluminum
Northern Colifornio Office: Zl D Slreet
Sqn Rofoel, Colifornio
Glenwood 4-7754 or coll operolor Enlerprir6 12292
TWX-Son Rofoel 12
l{ow aYailable to dealers f rom our California plants
Lumber Two
r$[e now carry the following Baxco Pressure Tieated Foundation Lumber in stock at Alameda and Long Beach for immed.iate sbipment to dealers:
Douglos Fir S45 AtS 2x4,2x6,2x 8,2 x 10, 3x4,3x6,4x4ond4x6.
Special sizes will be purchased from local srocks and pressure treated without delay.
\$/e offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.
"Sold by Lumber Deqlers Only"
This famous slogan by the manufacturers of Balsam-Wool Insulation has been seen by lumber dealers everywhere. It represents a sales policy that should peisonally interest each and every dealer.
A manufacturer has two things he sells-quality and policy. To cheapen either would appear unwise. To be successful, he must constantly improve quality so as to provide a better value. To "cheapen" his sales policy, he "weakens" orderly distribution (the wholesaler and retail lumber dealer). Yet, a manufacturer has a primary obligation to sell his merchandise at a profit to an ever-expanding market.
Did you know that out of a total insulation market of 160 million dollars, the lumber dealers' share has shrunk from 63/o to 42/o in the past few years? On an average, that's over $5,300 worth of business for each dealer-which seems to be headed right out the front door. I
Possibly the biggest single reason for this serious drop in dealer insulation business is the fact that many manufacturers are by-passing the dealer-and selling directly to builders and applicators. They have no "lumber dealer" sales policy.
This is a serious threat to all lumber dealers. Our economy is fast-growing and housing is a major factor. What effect will this "by-pass the dealer" policv have in tire next 5,or 10 y"t.r?-And what po.ribl" eifect will it have on other products the lumber dealer now sells? Will the lumber dealer be a maior factor in the distribution of building materials?
What can be done about this ?
The manufacturer can take business where he finds it, ever widening his distribution pattern. Or the lumber. dealer can awaken to his role in this insulation business-and promote and sell products that are his alone.
What are you going to do to protect your business now-and in the future ?
-Prepared by Wood Conversion Co.
$tql Million in J-M Soles
Baxco Pressure Treated Foundation Lumber is impregnated with preservative salts in accordance with Fed. Spec TT-I7-571c. It is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction, and U. S. Governmenr Specifications. Orr/pr,
Sales, total e4rnings and earnings per share of common stock for the second quarter of 1956 were the highest for any quarter in the history of Johns-Manville, L. M. Cassidy, chairman of the board, reported July 18. Consolidated earnings of Johns-Manville Corporation and subsidiary companies for the second quarter were $7,893,737, compared with $6,531,742 for the corresponding period last year. Sales for the quarter were $82,684,500, compared with $75,45O,U7 for the second quarter of 1955. Income taxes for the second quarter u'ere $6,440,000, compared with $5,310,00o for the same period last year. F'or the year to date, sales were $147,359,m6.

Cqlaveros Promgtes Feise
Gene Feise has beer( appointed traffic manager for Calaveras Cement Company. He joined the company's traffic department in 1953, and has been assistant traffic manager since 1954.

R,R,IC Directors Meet to Plqn 1957 Gonference
The directors of the Redwood Region Logging Conference met in Eureka, August 11, to review the 1956 convention in Ukiah and discuss preliminary plans for the next conference to be held in Eureka, May 24 and 25, 1957, according to Ted Carlson of The Pacific Lumber Company, Scotia, conference president.

The program of the Ukiah conference was considered appropriate for the times and the panel chairmen and speakers were commended for their discussion of "Problems Facing Loggers." Among subjects discussed at the conference were fire protection, control of timber trespass, use of aircraft, and stream clearance. The conference was well attended and well handled, in most respects. The management of banquet tickets received some criticism, since some dues-paying conference members were unable to obtain seats. More than 800 people requested tickets, but only 700 seats were available for the excellent Hollywood entertainment show put on by the exhibitors.
Considerable thought was given to the suggestion that the May meeting date prevented attendance of many woods personnel. A date in February or March is being considered for future conferences, after next year, but actual decision to move up to this date would depend on finding a meeting place with buildings large enough and high enough to display all equipment indoors. In this regard, Conference Secretary-Manager Emanuel Fritz was directed to investigate the possibility of having the conference at the Hum-
P.O. Box 385
Monufocturers & Jobbers
Stock ond Detoil Sqsh & Doors
CRESCE]IT BAY IIOORS With Microline Core
THE WEST'S FIilEST FTUSH lltltlRs
Phones: Texos 0-4831
Sonfo Monica, EXbrooft +3209 tholesale lo Lumber Yrrds Only