Weldwood launches greatest ad drive to boost your winter profit

With heavy advertising support and this "Panel

Parade" display plan, Weldwood Prefinished Paneling can giye you king-sized profits all winter!

If you want to step up winter profits, Weldwood's 5-Way Profit Plan is for you ! Carefully designed to help make more sales, it includes: l. Your hotlesl profil opportuniry-Weldwood Prefinished Paneling-the industry's most complete line of woods.

2. Weldwood's nolionol odverlising-full-color, full-page ads in magazines with readership of 70 million !

3. Loccl od moleriols-free mat service for complete ads and small-size "drop-ins."

4. New "Pqnel Porode" disploy plon-shows dozens of woods in beautiful, large panels.

5. We lroin your :olesmen-at no cost to you, We'll teach them how to really sell those high-profit it6ms you want to move!

Don't waste a minute. Get the full story from vour local Weldwood branch office. For just the pric'e of a phone call, you can be on your way to your best business winter ever!

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REAL WO(}O PANELI]IG

WELDWOOD-The Best Known Name in Plvwood

United States Plywood Corporation

World's lorgesf Plywood Orgonizotion Disfributing units in crll principol ciries o'NElu,

O'Neill Lumber Co. Turns Precuning lnto Profirs

"When I .first became interested in precutting and began to check into its potential, I was told that it couldn't be doneprofitably. Fortunately, I wasn't enough of a lumberman then t() realize that at the time," srniled Dave Wigl-rt (left), president of the O'Neill Lumber Company in San Carlos, Calif. As Wight spoke, he contemplated his crew busily marlning nine on-station saws in the big O'Neill precrltting assembly line.

"I originally became interested in precutting partially because I felt that it was a good answer to the threat of prefabrication, and also because I noted that small builders were losing out more and more to the big fellows because of the latter's buying power and production-line methods. The last point is what really decided me to take on the job of precutting framing lumber for the builder-the end of the business that was not being handled efficiently, except by the prefabricator," Wight said.

Not strangely, though, Wight soon found himself serving big and small builders a[ke, because both have come to recognize the advantages of letting a lumber yard pr€cut specialist supply their framing lumber in solid packages-as much as four units to a truckloadin shipments with no "air," unlike the costly delivery of prefab panels.

Besides the elimination of waste, precutting also helps the builder by allowing him to use a greater percentage of unskilled labor on the job; his lumber arrives on the job in the proper order it is to be used-ready to nail in place. Precutting also slashes the builder's handling and shipping costs and, in addition, it greatly simplifies his accounting,

PRECUT FnArYllNG FOR FOUR HOIIES lccvcs fhe San Corlor yord on on O'Neill lumbcr Co. truck bound for on Elk Grove iob in top photo of left-hond ponel of picturcr on opposite pogc, 9ccond sccne: Dove Wight discustes o future preculting iob with Builder John McKcy ond Archiroct Bob Anrhen (designer of Itlockoy Homer), borh of whom qre :olidly sold on O'Neill's precut method. lhird shor: porlion of the big Son Corlos yord cutting shed wirh nine on-slation row:; rollcr: belwoen sows ollow cuts (such cs notchinE rofters) wirh minimum hondling, no chonging of selups, ond lengths up to 24' con be cut on 3om. 3qv due to movoble stop.. Fourh: thc Redwood City ycrd'r ycrd crew. Fifth: on cromple of why builderr cre coming oround to Dcve Wight's procuiting seryicc; brsider soving money, pr.crrlting ofiers relioble delivery in the order thsl molcriols ore needcd. TOP PHOIO of RIGHT-HAND PANEL: Aerial view of s-ocre Ssn Corlor ycrd ond below thot, port of thc yord crew which conrirfs of lO in regulor yord ond precut operotion. fhird scene: Scw operolor on Rcdwood Ciry line cuto roften; pockoged roof dccking stonds behind (note cutring lisr mounted over sow). Lower'right pholo shows oporotor culting freeze boord on one of on-3lqtion 3dw3 to lba stored for loocing