IF YOU MOVE MATERIALS... YOU NEED A HYSTER INDUSTRIAL TRUCK

Pictured above is one of many typical examples of how Hyster@ Industrial Trucks are helprng to effect tremendous savings in the cosr of handling Lumber.

Even if you are now using lift trucks or have never used industrial trucks of any kind, your Hyster dealer can show you how you can quickly rcalize more profit from your operation with these multi-purpose utility tools. Your Hyster dealer knows materials handling. he is an expert on the problems and their solution. He can help you with special techniques and cosr reducing methods. Call him today...N'hy not rake advantage of his materials handling know-how? He is listed under "Trucks-Industrial" in your telephone directorv.

3td Slreel, Sqn Frqncisco 24, Cslil. Mlssion 8-0680

GIVE YOU ALL 3!

Hyster Dealers 1

PIANNING-your Hyster Deoler will plon your moferiols hondling operolion from scrolch. or will onolyzc your present syslem fo see if il con be improved.

Tl{E RIGHT TRUCKfor your iob fron Hysler's complele line of indusfriol trucks (1,000-30,000 lbs.) ond over 100 iob-otlochmenls lor economicol lood hondling.

IHE RIGHI SERYICE-omple spore ports slock, shop focililies, foclory-lroined mechonics ond on efficient field service thot leep your Hyster lifl lrucks going on yout iob, wherever your iob might be locofed. Hysler lrucks ore noted the world over lor their low downlime.

Building Producls Mokers

Plon Stondord Poinl-of-Sole

Disploy Ponel for Reroil Yords

More than 50 building products manufacturers have informally endorsed a standard point-of-sale display medium that has been recommended to its members by tl,e National Retail Lumber Dealers Association and have indicated their intention of providing display materials.

The informal commitments were received at recent meetings of manufacturers held in Chicago, New York City, San Francisco, Los Angeles and Seattle. The sessions were arranged by a manufacturers' committee named by NRLDA consisting of the following members: James Rowland, Anderson Corporation; J. V. Jones, Armstrong Cork Company; F. E. Bissell, Carr, Adams & Collier; Marvin Greenwood, Celotex Corporation; R. S. Hammond, Johns-Manville Sales Corporation; P. B. Shoemaker, Masonite Corporation; A. J. Watt, United States Gypsum Corporation ; W. H. Hunt, United States Plyrvood Corporation; T. L. O'Gara, Weyerhaeuser Sales Company, and Marland Wolf, Wood Conversion Company.

The panels usually consist of perforated hardboard or other material in a swinging metal frame measuring 30x80 inches. They have attracted widespread attention because thev give dealers a selling display which combines a manufacturer's product samples and literature with signs that describe consumer benefits and quote time payment or unit prices.

Wetcome

In this issue, we welcome these new advertisers into the farnily of California Lumber "Merchant-isers":

The panels appeal to many dealers because they make it possible to put any product out on display, take up a minimum of display space, cost relatively little to install and service, help pre-sell the waiting customer, and save time in selling.

Co-operation of many building supply manufacturers in supplying dealers with a display kit for each of their major -products was expected by the NRLDA's merchandising committee to implement the display program dramatically and effectively. It was pointed out that the program is a step in establishing a standardized type of display and does not necessarily replace other types. Also, many dealers will want to use the recommended panels with their own selections of materials and layouts.

At the meetings with the manufacturers, the committee suggested that layouts and material be organized as follows:

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