Sitrro R.edwood Compqny

in accomplishing this work. But it can only assist, Hollenbeck emphasizes, stressing that management must realize the necessity for getting the job started.

"The Market Analizer"

The principal product of Lumber Service Co. is The Market Analizer. It was designed on the principal that no one can intelligently set a price for someone else for the sale of merchandise; it is produced to make it comparatively easy for the Subscriber to make the service into his own tailor-made pricebook, with enough flexibility to fit his various sales ,categories.

All items of merchandise customarily handled by the retail yard are listed and kept on an up-to-date replacement value, FOB yard, basis; this cost is shown in code. Following the description and cost o[ item are four columns of figures, each reflecting a different gross profit on sales calculation; following this is a blank space. This approach allows the subscriber to write figures in the blank spaces and, in general, create a pricebook to fit his needs that will not require more than 10 minutes a week to maintain.

Many of the Lumber Service Co. subscribers have built the Analizer into a pricebook and a stock book by merely x-ing out items that are not stocked but which, remaining in the book, are then there for reference. Satisfied subscribers have told the company that sales of this kind of merchandise often pay for a year's service in a week's time. In addition, the service embodies general information in the form of weights, measures, estimating, nomenclature and laws which most dealers want at their fingertips.

Sell REDWOOD IANKS for Economicql Storoge

Automdtic Wotor Systoms do foil, ond then woler is ol c premium. Redwood Storoge Tcnks dre the mo.l economicol. Initiol cost is lower, cnd they hove o longer lifc. Redwood hos high insulotion volue; keeps woter cool. Redwood is rosistont to fungi ond insecl ottock. Furthermore, wo con give immediole delivery.

Complete Your line with REDWOOD TANKS

That Doesn't Make Sense BUIIHIS DllES:

1. When you ordcr from us You get exactly what you need and want.

2. You are relieved of stocking sizes and quantitics that reduce your working capital.

3. When you depend on us you don't have to make excuses to your customers. You can get it immediately.

4. A phone call starts the material on the way to you.

5. We carry an inventory of all Pacific Coast species for retail lumber dealers, SO when you depend on Clough you reduce handling slow movers,+uclt as Long Dimension ard Dog Items-YOU ALWAYS DELIVER CLEAN STOCK TO YOUR CUSTOMERS....

Call Us NOW-we have a dependable source of supply.

long-Bell Buys Nqvqsotq Plqnt

Kansas City, Mo.-The Long-Bell Lumber Co. has purchased Navasota Creosoting Co., Navasota, Texas. The plant, its fifth creosoting unit,is on about 90 acres 75 miles northwest of Houston. It will produce creosoted products such as posts, poles, ties, piling and lumber. No price was given.

iSon Diego July Permits Rise

San Diego.Building permits for construction valued at i$2,908,605 iu unincorporated sections of San Diego county were issued in July, compared with $2,111,042 in the 1954 month. The July figures bring the 1955 total to $20,198,185, comparecl with $16,735,779 in the first seven 1954 months.

Stote's Gemenf Outpuf Climbs

Production of cement i n Sou thern Californi:r was up ll/o in the first half of 1955; it was up l9/o in Northern California. Production in the Southland was 9,432,0@ barrels, against 8,523,000 in the 1954 period; in the North, production was 7,8I4,M against 6,605,000 barrels in 54's first half.

Genfer Plqnned

Tustin, Calif.Property is being cleared on an 8-acre site here for construction of a $2 million shopping center, with 18-24 offices and shops.

Californians are practicing a new forest economy based on constantly renewing crops of trees. Be a good neighbor, keep the Redwood Region green.

Celotexts Gustomer-Prospect Books Turning IntoYqrd 'Best Sellers'

Are lumber dealers interested in having their employes report names of people who are planning to build new homes or improve existing homes ?

The answer seems to be, "Yes," at least on the part of a lot of dealers who have never encouraged such cooperation by their employes.

At twelve conventions of state associations this year, Gates Ferguson, advertising and sales promotion director of The Celotex Corporation, offered to give dealers CustomerProspect check books which ,could be used by their employes to report names of prospects interested in new homes or specific types of home improvements.

A fourth S,@Gcopy reprint of these books is now on the press.

Pages are perforated so that employes, after tearing out the check list, will have a record of each prospect and work to be done. These stubs enable employes to follow up on sales contacts and facilitate payments of commissions.

Copy on inside front cover reads as follows:

Almost Everybody Is a Prospect for Building Materials

You often hear someone say, "I'm going to build a new homet' or "We need another bedroom" or "I'm planning to build a garage" or "We're going to paint the house next month." When you hear such remarks, jot down the person's name and turn it in as a 'customer-prospect. Because we want every employee interested in sales, we will pay commissions on all new leads which result in sales. Watch for news items regarding new families moving. into your community, for notices of property changing hands. Ask your friends to keep you posted, suggest home improvements. Let acquaintances know that you are part of our sales department. ft's fun to locate prospects and it pays off !

The following propaganda on brand names appears on inside of back cover:

Brand Names Are fmportant

When you talk to prospects about building materials, be sure to mention the products with well known brand names. It will help "pre-sell" the products on which you hope to make a commission. For instance, the name Celotex has been nationally advertised for over a third ofa century and the products manufactured under this famous name have been used in millions of homes throughout America. Let the name Celotex make your selling job easier.

To date over 15,000 of these Customer-Prospect books have been requested by dealers, many of whom write for additional supplies after first order is filled. There is no charge for the books, and dealers who would like to start their employes "bird-dogging" for prospects have only to request as many as they need from Gates Ferguson, The Celotex Corporation, 120 South LaSalle St., Chicago 3, Il1.

Eureka.-The Sugar Pine Lumber Co. of Hoopa bought 33 million b.f. of timber from the Six Rivers Natl. Forest at verbal auction July 8; the gross price was $471,550.

Buetlner Enters A & B Lumber Scrles

Bill Buettner, formerly sales manager of the American River Pine Co. mill at Forest Hill, purchased a half interest in The A. & B. Lumber Sales, Inc., San Francisco, on August 1. E. C. "Brandy" Brandeberry continues to retain his half interest in the wholesale lumber concern.

Buettner originally started his lumber career some 20 years ago with Sacramento Box and Lumber Company. After nine years of production and sales work, he went with Placerville Lumber Company and worked in a sales capacity. Shortly after Wo'rld War II, Buettner took over the job of managing the concentration yard at Shingle Springs for Associated Lumber Products Company, remaining some four years prior to becoming sales manager of the American River mill.

As a result of his previous training, Buettner will continue to handle California and eastern accounts from The A. & B. Lumber Sales, Inc., office at 525 Market Street, San Francisco.

A & B Lumber Sales was originally started by P. A. "Pete" Albertson and "Brandy" Brandeberry at Klamath Falls in August 1947. The partners moved the business to its present address in April 1948, and incorporated the firm one month later. Pete Albertson passed away July 31, 1954, and Brandeberry had been operating the business alone until he was joined bv Buettner.

Costcr Meso .Building Booming

Costa Mesa, Calif.-July building activity here exceeded $1 million for the third month this year. 1955's first seven months totaled $6,200,479 and topped the entire year 1954 at $4,101,178.