Dta6& &aq /aon/eo &, WhotemteI

80o/o of Yord's Volume in Pre-CurField

(Continued from Page 13) rial goes directly into the construction of the home. The only exception in arranging the loads is with finish stock, rvhich is placed on the top of the load to prevent breakage.

More and more, modern-day tract builders are tending to subcontract more of their jobs; therefore, it would seem to follow that pre-cutting is not only here to stay, but quite probably will supplant the delivery of R/L framing lumber on the bigger jobs.

At the same time, pre-cutting l'ill cut the builder's costs, and ciffer the lumberyard an increased volume and profit margin not to mention a means of combatting the problem of being by-passed by direct mill shipments to the job site.

frqvco Moves to Lorger Offices

Travco, Inc., wholesale lumber suppliers, have moved into rrew and larger offrce quarters at 1290 East Santa Clara Street, San Jose. The phone number remains the same: CYpress .q-8055, as well as the teletype, which is SJ54.

D. R. "Dei" Travis heads the wholesale lumber concern and is assisted by Neil Jones, who is active in buying and seliing throughout Northern California.

The San Mateo county supervisors last month asked the State Park Commission to commence condemnation to acquire the 1040-acre Butano Redlvood Forest. The Santa Cruz Lumber Co., o'uvner of the forest, has set the price at $1,600,000.

lumber Service Co. Fills Unique Deoler Need With Its 'Morket Anolizer'

Starting as a new company in Southern California six years ago-with a new idea on horn, to help retail lumberyards-the Lumber Service Co., 419 N. Victory Blvd., ' Burbank, Calif., has progressed to a point where it is now alsn servicing accounts in New I\Iexico, Texas, Colorado, Orlahoma, Arkansas, Kansas and l\{issouri. Within another five years, Lumber Service Co. hopes to go national.

Paul Hollenbeck, formerly branch yard manager ancl sales manager for the Hayward Lumber & Investment Co., started Lumber Service Co. with the primary idea that the retail lumber business was undergoing a thorough change for the first tigre inits history, and that yards would be facing new and different problems-especially in the field of pricing merchandise, and that many of the old and acceptedj successful ideas of yard operation would be outmoded.

C. Marshall Topping started to work for the company at its inception and later bought in as a partner. ,,Marshi' was formerly purchasing agent, and then manager, of the Los Angeles yard for Hayward.

Charlie Peirce, formerly in lumber association lvork and wholesale lumber sales, has been with the companv for three years and is its Texas representatirre. pei.ce has a wide acquaintanceship with both SoCal and Lone Star State dealers rvhich he has further widened through his Lumber Service Co. contacts.

Lumber Service Co. believes the real problem of the retail lumber business isa problem of educatiorr. programs are necessary which rvill assist management in solving many complex problems-especially on how to formulate ideas as to rvhat phase of the retail lumber business in which to participate, how to prepare sales budgets, fixed assets, accounts receivable, expenses ancl profits and, finally from all this, the prices of merchan_ dise to fit specific kinds of sales on a scientific basis.

Economic conditions r,vithin the retail industry today are different than at any time in its history, Hollenbeck believes. He thinks the business of the future will logically break itself down into several different types of operation, each requiring different kinds of personnel, assets anrl policy.

Only after management has thoroughly analyzed its operation can it be sure of its price structure and hope to establish confidence in prices, which is the No. 1 need in the retail lumber business today, he said.

Lumber Service Co. believes the tendency of the retail dealer is to resent detail work but, As management problems have multiplied, the day has passed when a lumberman can operate his yard out of his hip pocket. X,Iany yards are making better money than ever, but the majority are losing money, it is said, because of lack of a plan of operation. Some dealers have even come to accept the idea that it is necessary to lose money during this highest-volrrme period in our history.

Managers and owners can make a satisfactory prof.; ruith sufficient planning and thinking. This is hor,v f ,urrrber Service Co. operates, being equipped to assist management

S'?-lt-n-T-C-H Yoar Profit lDollars

The re-roof,lrg Seoson is here ond you lumber deqlers will be getting colls for roofing items of oll descriptions, mony of which you will not hove in stock - - Don't miss this extrq business' drdw on our complete slocks for your fill-ins, both in ospholt roofings ond wood shingles ond shqkes. Remember, roo, rhor we dre corlood shippers.