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Age not guarantecd---Some I have told lor 2O years---Some Less

Didn't Look Big ro Him

A man who lost his life in the recent great food in the Northeast, died and went to lleaven. When he got there he was still excited about what a great flood it was, and how terrific it seemed to him, and after he got to Heaven he talked to all he met about it.

Saint Peter was showing him around the Golden Shore, and all the folks the newcomer met, he told them about

ttThree Loud €heerst'

Please find $3 for my year's subscription. The CALIFORNIA LUMBER MERCHANT is tops with me.

Keeps me so well informed on my friends and r,vhat is going on in the field. Yes, sir ! Three loud cheers for a fine magazine.

Earl R. Reynolds

1253 N. Workman Mill Road

Whittier, California the terrible storm and flood he had just seen on earth. Folks he met listened with interest.

P.S. Enjoyed your "Keep That Boy in You Alive" editorial. Thanks again.

Then they met up with a grey-whiskered old fellow, and right away the new man from earth started telling him about the great flood he had been in. The fellow listened a few moments, then yawned openly in the newcomer's face, and turned and walked away.

The newcomer said to Saint Peter: "That fellow certainly has bad manners. Who is he?"

And Saint Peter said: "THAT'S NO'AH."

SCRTA Arronges Fqll Conference

In Polm Springs, NoY. 9-l I

Orrie W. Hamilton, executive vice-president of the Southern California Retail Lumber Association, has completed arrangements for the Fall Conference of Owners and Principals of retail lumber yards at El Mirador hotel, Palm Springs, on November 9-11 this year. The Conference will be geared primarily to operating problems of a small retail lumberyard in the atomic age.

Dependoble Grcrdes of DOUGTAS FIR qnd REDWOOD

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The oldest estqblished lumber wholesqle office in Eurekq . . morketing the production of 35 mills in Northern Colifornio.

Iii

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Reduces construction costs by lcster working schedules and quicker re-use oI forms. Allows mcrrked scrvings to the concrete products manulcrcturer by reducing curing time, curing spcce, cnd inventories. Pcrrticularly cd'vcntcrgeous in pouring trallic intersections, repcrirs in opercrting lactories crnd stores, mqchinery loundqtions, tunnel liningrs, AND AI.I. OTHIN GOTISTRUGTIOII AGTIVITY WHINE PONTI,AIID CEIITDIIT IS USDD AIID TIMD IS OD PANAMOUIIT IIITPORTAIICE

SOUTHWTSTENil PORTI.AND CEMII{T COMPAIIY

1034 Wilshire Blvd. Los Angeles 17, Ccrlilomicr Phone lv1Adison 6-6711

SCR.IA Holds luncheon Meeting

A regular luncheon meeting for owners and principals of retail yards was held by the Southern California Retail Lumber Association at the Biltmore hotel, Los Angeles, September 13. President Wayne Mullin, just back from his trip to the Orient, presided over a very interesting session.

A meeting of the West Side Lumbermen's group will be held at Brand's restaurant, 1197O Venice Blvd., at 7 p.m., September 15. The speaker of the evening will be Richard E. Anderson, local representative of the Douglas Fir Plywood Association. W. G. Cooper, vice-president, and Hugh Wilhoir, sales manager, W. E. Cooper Lumber Company, will be co-chairmen for the meeting.

Kelly Heods Fir Door Institute

Robert N. Kelly of M and M Woodworking Company, Portland, Ore., was reelected president of the Fir Door Institute at its annual meeting in Tacoma, Wash., August 4, it is announced by Ben T. Cardinal, managing director. Other officers elected were Joseph H. Manley, Washington Door Company, vice-president; Hal McClary, Simpson Logging Company, Shelton, secretary; Frank Clarke, Clear Fir Sales Company, Springfield, Ore., treasurer.

The new board of directors consists of E. A. Nord of E. A. Nord Company, Everett; Robert Warnick, Puget Sound Manufacturing Company, Tacoma, and Al Clearman, Long-Bell Lumber Company, I-ongview,

72-Year-Old Higgins Firm Srill Growingi Adds Ploning tnill

1883, when J. E. Higgins, Sr., and Frank Allen established the Allen & Higgins Lumber Company at Spear and Howard Streets in San Francisco. After Allen died, Higgins, Sr., purchased Allen's interest in the business from his estate. In 1908, Mr. Higgins changed the name of the firm to the J. E. Higgins Lumber Company.

The firm continued to prosper and expand and, in 1912, the business was moved to larger quarters at 6th & Harrison Streets in San Francisco. J. E. Higgins, Sr., retired from the business in 1V22, and his son, J. E. Higgins, Jr., took over the reins of the business.

Higgins, Jr., had been identified with the concern since 1912, which certainly excluded him from the beginners' class when he took charge of the operation in 1922.

J.E. Higgins Lumber Company, in business in San Francisco since 1883, has never been a firm to let grass grow under its feet. Over the some 72 years the firm has been in operation, it has endured every conceivable type of economic change, and yet has continually adapted to conditions and followed a gradual expansion plan since its beginning.

This April 1, the J. E. Higgins Lumber Company put into operation the latest addition to its huge plant a brand-new, completely automatic planing mill. The mill itself occupies nearly one acre in a new concrete building located adjacent to the rest of the big J.E. Higgins operation.

The new millis equipped with the latest machinery available and is prepared to handle 1,500 H.P. in equipment. Currently, the mill has a little better than 1,000 H.P. delivering the punch for the various equipment.

In addition to carrying complete inventories of practically all softwoods in better grades, the firm is also a prime importer of Japanese Sen, Philippine Mahogany, Teak from Siam and Australian hardwoods. The origin of the pioneer firm dates back to the year

Since 1922, the firm has continued a policy of controlled expansion under the capable hand of J. E. Higgins, Jr., later purchasing considerable property at 99 Bayshore Blvd. in San Francisco, and finally, in 194O, moving the entire operation to that point. The business now occupies 10 acres of land off Bayshore Blvd., Jerrold Ave. and Napoleon Street in San Francisco, and has buildings and undercover storage facilities on nearly five acres of that land.

Active in the management of the business, along with J. E. Higgins, Jr., president of the concern, is his brother, Ward Higgins, vice-president. Going further into the third generation of Higginses, we find two of Ward Higgins's sons-Jack Higgins and Jim Higgins-very active in the operation of the firm. Jim Higgins is general sales manager of the operation.

In charge of the new J. E. Higgins Lumber Company industrial woodrvorking division is another "newcomer" in the millwork business . . Frank Martell, who had nearly five decades of experience in the planing mill business at California Mill Company in San Francisco. That firm was originally started by Martell's father in 1863, Martell taking over the business in 1930, after his father's retirement.

Out in the big Higgins Lumber Company yard, Sam il,,;

HUGE J. E. HIGGINS tUI BER COMPANY plont (rop of poge) covon l0 ocres ofi Boyshore boulevord; buildingt ond under-cover 3tordgo oreq cover hclf of rhc totol lond oreo.

Scen* iusl obovc in new ploning mill show: rop !eft, brand new Diehl direct-drivc, sfroight- linc aong ripraw-rcpresentotivc of the fine equipmcnt insrollcd; fop G.ntor, workrnon pre. poring lo rtort moulding stock through 4xl2 Woodr Moulder; top righr, Woods l/lotchbr in bockground. Lowcr left: new mill building hos concrote wolk and f,oor, Turner Bond Rerow of l.fi will cut lo 45-degrce ongles, IUlcrcher visible ol .rtr.rr. righ4 lwcr righr: 6xl2 l/lotti:on dlrrc*nrcrcr drivc nouldcr.

Ostling'-The Quality Door That Gives You More

Price is important - so is Quality

It is only when you hove the two fogether in full meqsure thqt you crre receiving Reol Vqlue.

Osfling FlushDoors ore engineered for Quqliry ond priced for competition. Mode wirh crn All Wood Core to conslruction sfqndqrds thqt qre of the highest in theindustry.Wirh q wide selection of bequtiful domesfic ond imported veneers to choose from Osrling is your Reol Vqlue buy in Flush doors.

Ferguson, general yard superintendent, keeps a watchful eye on the millions of feet of lumber stored there, and manages to keep 12 pieces of rolling equipment continually busy. To further expedite lumber handling in the yard, the firm recently installed a complete green chain unit and placed "Pat" Patton in charge of that operation.

A battery of four Moore circulating dry kilns, with a holding capacity of 100,000 BF, rounds out the J. E. Higgins Lumber Conrpany operation, which stands today as a real tribute to its founder, and to the generations who have followed J. E. Higgins, Sr., into the business.

Gorbelt's Opens Speedwoy Yord

(Continued from Page 4)

Speedway branch of the lumber company. William C. Bell, another grandson of J. Knox Corbett, will be manager of the store. James N. Corbett, grandson of W. J. Corbett, will be assistant manager.

New Store Layout Shows Research

Inside the new Speedway store, contractors and some handymen find the answers to their building needs attractively displayed in open-bin gondolas. The layout of the nerv store is the result of months of research and study by W. C. Bell, the branch manager; the layout of the displays is designed 1o make shopping easy.

Since most of the merchandise carried by the yard is displayed and priced, the customers often help themselves, especially during peak business periods. And since all the products are departmentalized, the Speedway store could easily be converted to self-service without addition of a checkout stand.

Ten persons will be employed at the Speedway branch, working in the same comfortably air-conditioned environment that the Arizona building materials customers will enjoy with their purchases. The conditioned air is dispersed from a Vx3' duct which runs across the front of the store and down one side. A perimeter register diffuses air at the greatest load, which is against the front windows of the store.

The modernization book released at last year's New York

City exposition of the National Retail Lumber Dealers Association was the origin of many of the display ideas in the Speedrvay yard. Valuable assistance was also received from Bob Salo, store engineer for the National Retail l{ardware Association. Wall fixtures were supplied by the Sitka Spruce Lumber Company of Kansas City, Kansas. The gondola dispiays were obtained from the M&D Company, Alhambra, Calif.

The various departments are highlighted by different colors: the tool gondolas and wall fixtures are yellow; general hardware fixtures, flamingo; paint department, Efry, and plumbing and electrical departments, green.

The Corbett company carries Tucson's largest stock of buildcrs hardware and it is distributor for Russell & Erwin, and Schlage, locks; Formica, Rilco laminated trusses, and Deer-O paints.

Two-color Ad Announces Opening

A two-color, full-page advertisement in local Tucson newspapers invited friends and customers of the company to the one-day opening of the new Speedway store. Special invitations were sent to more than 700 customers. A TV program the evening before opening day showed some of the many door prizes to be given away.

'Volley Frolic' Just Around Gorner

The always "better-than-ever" San Joaquin Valley Hoo-Hoo Club 31 "Valley Frolic" is nearly here again. The annual event, the biggest in the San Joaquin club's year, will be held at the beautiful Fresno Motel Hacienda, Friday, September 23.

Elmer Rau, Madera Lumber & Hardware Company, is general chairman of the coming F'rolic, rn'hich, like last year, rvill again be held at the scene of so many successful Hoo-Hoo and lumbermen gatheringsthe Hacienda, just north of Fresno on Highway 99.

A full day's activities are already planned, starting with a golf tournament at the Fort Washington Golf Club, Fresno. Ham Knott and Bob Reid are co-charimen of the tournament, tee-off time at 12:59 p.m. In addition, something new has been added ! The 31 Club has scheduled a bowling tournament at the Playdium, Fresno. Glenn Barber and "C^p" Nichols are in charge of the bowling tournament, which is slated to get underway at 2:39 p.m.

Official "cocktail time" will start at the Hacienda at 6:D p.m., followed by dinner at 7:59 p.m.

Show time, with Jerry Bredouw's music, will get underway at 9:09 p.m. and will feature a hand-picked parade of stars.

Bud Barber, secretary of the San Joaquin club, urges everyone to get his reservations in soon to insure being on hand for the bigger and better Sth Valley Frolic. Tickets are $6 each and may be obtained, along with motel reservations, by writing Bud Barber, San Joaquin Valley Hoo-Hoo Club No. 31, P. O. Box 627, Fresno, California.