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Your trade magazine, thoughtfully selected and properly used, is a powerful and impressive element in the life of the modern business man. **t

It provides him with many things that enter into his well-being.

It furnishes r,i- *i,r]r._"".j,t"r, applied literature.

It supplies him the shuttle that weaves the tapestry of his business history into the loom of time.

1,. r:i. >:< you cannot, even ,r;"''*:rd, escape this glimpsing of history in the making of your business, for the threads of which it is woven are gathered all around You' r( :f *

Into that fabric is woven the life story of that business in that particular territory; its joys, its sorrows, its triumphs, its failures, its individual impressions, and its highlights of every character.

Your story is here. So is the story of your fellow business men, the story of your district, your state, your territory, and the people in your trade, written in your sort of language.

You are part and parcel of its fabric. Your interest is with IT, and ITS interest is with YOU. You may be but a single thread in that fabric, a single twoby-four in the huge structure, but you are a part of it, and it is made up in part of you, and you cannot escape it. * ,t< >F

One of the most powerful levers of modern business that has been directly instrumental in pulling together the formerly tangled or scattered strands of business life and business activity, are the business magazines.

They provide constant thought, ideas, narrative, and historical exchange among men in the same line of business.

They are ar,. .*,.ryJ"r*orirrn."" associations and conventions that continually bring together men who are thinking along the same lines, and whose thinking multiplies by coordination.

Like the poor, the ;"t:.": magazines are always with us.

They mark the ups and downs, and ins and outs, the high tides and low ebbs of the industries they serve'

In weaving together constantly and tirelessly the fabric and trade of business history, they show the world always the best side, the most interesting perspectives of business.

And to the industries themselves they provide news, information, encouragement, optimism, irrspiration, cooperative suggestions and directions, and the urge to do better things.

Looking backward they form the history of the industry, the narrative of its stream of life, presented in interesting and punchful fashion.

Remember it is YOUR magazine: assist it, cooperate with it, respect it, bolster its ambitious strivings; for it forms a most useful and necessary barometer of the life of your industry.

M. ADAMS Mmcgcr REED POBTER