Cash-in onthe BIG dema ndfor space-th

riftV Plywood Buift-fns

Most or youR cusroupns have pretty definite ideas about s'torag-e space in their homes-there in't 6nough of it! And that's ylV {eatqryg built-ins is a natural plywood profit builder. Whether it be for a new home or a ho-e-owoer remodeling project, built-ins are a month-in, month-out market for plywoodl

It's a wlume market, too. Consider the shelfdoor wardrobe shown above. The bill of materials calls for over 200 square feet of plywood-plus paint, hardware and lumber. And that's Just one plywood built-in. Storage wall, cabinet or built-in dresser, plywood is first choice for any built-in. Ilere,s why:

All told, over 2,500 dealers have already tied into the new Handy Panel program. In addition to the rack and panels, the complete promotion package includes window banners, ad mats, folders and plans. Dealers can obtain details on the rack and panels from their reqular plvwood sunpliers o r Douglas FIr Plyiv6od Associition, Tacoma,-Wash.

Trcnscribed Deoler Rodio Commerciols Now Avoilqble

A set of eight hard-selling one-minute spot announcements on a single l2-inch record is available for $1.00 from Douglas Fir Plywood Association, Tacoma, Wash. Commercials are in question-and-answer format, recorded so that local announcers can feature sponroring dealer's name at both beginning and end.

Plyrvood is adaptable to any design, any size built-in. Takes any finish--choice of color is unlimited. plywood won't chip, crack or split. And because it's so easy to use with ordinary toofs, itls especially suitable for week-end carpenters who ptan to do all or part of the work themselves.