Difford's Program Big Factor in Plywood Industry Growth

In announcing the recent appointment of W. E. Difford as managing director of the Douglas Fir Plywood Association, (reported in the September 1 issue of The California Lumber Merchant), E. W. Daniels, chairman of the Association's management committee said in part:

"Plywood industry growth, which has been more than fourfold since 1938, is due in large measure to the aggressive trade-promotion program instituted under Difford's direction during his previous tenure."

Speaking for the industry, Daniels continued, "Plywood manufacturers consider effective joint industry trade promotion fundamental to continued progress, and now are investing'$150,000 a month in adveetising and promotion through their trade association. \Me are pleased that Difford has agreed again to direct the program "

Standardization of product, maintenance of quality and improvement of product, and the enlisting of distributors and lumber dealers as a strong plywood sales force were integral parts of the plan inaugurated 15 years ago and