Spectacular Bank Poster

white lead and oil paint. The sign is then painted in full color with oil paint. A protective coat of varnsh completes the finishing.

The back of the sign is coated with a dark green lead and oil paint. In order to keep the colors bright, the board is repainted as many as three times a year. When new copy is to be used, the plywood scenic panel is painted with a coat of white paint, followed by the new advertising message in full color.

The advertising manager of the bank reports that the spectacular landscape bulletin has created much favorable comment, not only from local residents, but from visitors passing through the city.

Squcre Redwood Lcgs Desircble

The August issue of "Redu'ood Log," a publication issued by the employees of The Hammond Lumber Comissued by the employees of the Hammond Lumber Comnralr, camp foreman for Hammond at their Cummings Creek Camp, standing on a square Redwood log. The log is almost as square at the butt as though it had been sawn that u'ay on a carriage, and was cut from the Van Duzen Tree Farm of the company.

Mr. Freeman is quoted as saying he hopes the seeds from this scluare tree will reproduce other square trees, and thus make for easier sawing at the mill.

"In order to sell 'em," an old advertising maxim states, "You've gotta tell 'em l" And in today's highly competitive business rvorld that telling has to be done in both a dramatic and interesting manner.

A good example of outdoor advertising that fills the trill on both scores is the striking plyr,vood outdoor board of the National Bank of \\rashington, located at a busy highway intersection in Tacoma, Wash. The board is placed by Foster & Kleiser, Tacoma.

Strictly institutional advertising, the National Bank of Washington board relies on eye appeal, afforded by cleverly designed plyn'ood lettering and backgrounnd, to catch the interest of passing motorists and pedestrians.

The large scenic panel of this striking sign is of Exterior type fir plyrvood as is the huge cut-out lettering. The striking step arrangement of the background behind and beneath the lettering is also built of Exterior plywood.

The scenic panel consists ol 3f" thick Exterior plyrvood, with joints between sheets of plywood closely butted and backed. The name of the bank is spelled out beneath the scenic panel in huge-cut-out plywood box letters of bright blue r,vhich stand out vividly against the white-painted plywood background.

The frame of the all-plywood scenic panel is in blonde wood, while the snow-covered mountain, blue sky and green trees and multi-colored flowers are painted in natural colors.

Prior to erection, the plywood panels are dipped in a solution of linseed oil and thinner. A primer coat of a special gray sealer paint developed by Foster and Kleiser is applied once the sign is erected, followed by several coats of

(THII

California

LUMBER MERCHANT thinks Mr. Freeman has hit on a mighty practical thought there, and suggests that our practical foresters develop ways and means for grorving all logs square, rather than round. Think hon' much more money square logs would sell for, than the ordinary round tvpe ! Furthermore, why not grow them uniform from top to bottom without a taper. Tapering logs ruin plenty of long timber. The idea has endless possibilities.)

Appointed Jobbers For Thomcson Flush Door

Tarter, Webster & Johnson, 4200 Bandini Boulevard, Los Angeles 23, report their appointment as jobbers for the Thomason Hollow Core Flush Door. They carry an inventory of these doors in birch and gum.

This firm nou' has a complete inventory of sash, doors, ar.rcl n.rouldings for the lumber yard trade. A new Chevrolet stake truck has been added to facilitate delivery to lumber yards. Pine doors are carried in 3 and 4-panel. Featured at present is a 4-panel Colonial door in a paint gray. B. P. Scofield is manager of this TWJ department.

M. and M. Specicl Dividend

The Boad of Directors of the M and M Wood Working Company have declared a special dividend of Nc per share on the outstanding capital stock payable September 2I to stockholders of record as of Septernber 11, it was announ.ced by Thomas B. Malarkey, Executive "Vice President. This special dividend is to be paid out of lt6i earnings for the fiscal year ending July 31, 1950,'to bringithe dividends for that year up to $i.00 per share.