They Flelp fJs Sell!

"POPULAR HOME" and "THB BUSINESS OF FARMING". .. the dealer's two best salesmen

This enterprising dealer has two proven salesmen who, between them, caII on all his customers and prospects eight times a year.

-Popular Home calls on the city trade.

-The Business of Farming goes to farm families throughout the country.

This dealer uses these magazines because he refuses to rely on "traftc" to keep customers coming in the door. He's always looking for plus business!

Enterprising merchants, like this dealer, rely on Popular Home and The Business of Fartning to help them sell because the proven editorial power of these two magazines backs up their selling message as no other publication can. It's the streamlined route to bigger business, better profits!