Every Human Has Something to Sell . . An Editorial

Every human has something to sell.

Whether it be man or woman, boy or girl, child or grownup.

As we make our way through life we are constantly engaged in the game of "selling" to the rest of the world.

We are all trying to "sell ourselves" to those with whom we come in contact, in the best possible way.

We are trying to sell our stock on the market of human opinion in the most constructive manner.

We all want the "other'fellow" to appreciate our best points; to grasp the best possible opinion of us.

Therefore the fundamentals of salesmanship are of interest to ALL of us.

The average man, and the average woman, ambitious though they may be, and intensely interested in making the best possible impression, whether it be of a business or personal character, does NOT appreciate the possibilities of the situation from a SELLING standpoint, and leaves a whole lot to chance.

Whereas the wise man leaves NOTHING to chance that he can humanly help. Chance may get you something, but it may not be what you are looking for.

The man who takes the most practical view of the thing does two primary things: he takes unbiasedt inventory to see what he has to sell; and he decides thoughtfully and intelligently what impression he is going to try to create.

He checks up his assets and his liabilities.

He lays his plans for bolstering up his discovered low spots, and intensifying his high lights.

He decides what he wants the world to think of HIM; what impression he wants to CREATE; and then he goes out with his selling campaign.

The woman whose family has moved into a new town to reside, does the same thing. She appreciates the fact that she is going to be appraised and inventoried-critically. Her appearance generally, her clothing, her manner, her manners-everything is going to be weighed in the balance.

Therefore, a "selling" campaign is valuable to her as it is to her husband who invades a new business circle and wants to do his best in it.

Remember the selling thought all the time.

Secure ATTENTION.

Create INTEREST

Sustain that interest by some attractive thought, idea or ac't.

MAKE YOUR SALE.

Whether you are a new boy in a new neighborhood, approaching for the first time the neighborhood "gang," or a little girl who is invited to "jump rope" for the first time ln the new school she starts attending; the young lady who is making her debut in society; or her father or mother in whatever thing THEY are trying to accomplish, the fundamentals are the same.

We all have something to sell.

And the more intelligently and-impressively and interestingly, and enthusiastically we handle the effort, the greater will be the reward.

B.R,

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