Her ?ntft?"ence 'rYOUR Profit!

!(hen people plan houses, they have pictures in their minds-pictures of the beautiful homelike surroundings they hope to create. And, when it comes to woodwork, Curtis makes sure that they have the rigbt picnrres. Yeat after year, Curtis' consistent consumer advertising works to create a'definite preference for Curtis S(oodwork products.

ft's easy to see what that means to Curtis dealers. Customers are "pre-conditioned" to prefer Curtis designs-Curtis quality. They are pre-sold on the fine craftsmanship which has made Curtis Sl'oodwork famous since 1866. And, naturally, Curtis dealers reap the profit.

Today Cunis plants are taxed to capacity to fill part of the tremendous demands for Silentite I7'indows and Curtis'$7'oodwork. Bur we look forward with confidence to the time when we will be able to supply new dealers, as well as old, with all the Curtis S7'oodwork they can sell.

Neoer beJore baoe Cartis dealers bad aoailable a sales tool utitb so macb dynamic selling appeal as is packed into tbe big neut Ctrtis Voodutork Stlle Book, Many dealers are tsing tbis book nout to pre-sell tutare castomers. Leased nout onfu to estab lisbed Cartis dealers,