DOO RS COIIIE WITH l{EW CORES

We've odded the lofest innovqtion in flush hollow core door monufocturing! lt's the qll-new heovy duty "DORKOR" of corrugoted fibreboord, which is on expondoble honeycomb, providing on equolly spoced support upon which to loy the outer doorskins. Since the core is independently united through its own oreos, no loose pieces or "rottlers" ore possible.

distribulors

We ore equolly proud of our other fine millwork products. Our Perry wordrobe items include the ever populor "Feqther-Fold," with stondord or Cusfom-occordion hordwore, ond "Feother-Slide," with Economy, Semi-Deluxe or Deluxe hordwore. Although our pride ond ioy is the solid "Min-A-Core" door, we olso mqnufocture the electronicolly bonded wood solid core. When thinking of plywood ond speciolty items, do not overlook our lorge stocks of Domestic Fir, lmported Hordwoods, Ceiling Tile, Building ond Insulotion Boords.

For retoil deolers ond industriol users

Now thot we've moved into our sporkling new plont, we ot Perry Internotionol ore even better prepored to serve you. With 120 employees, 129,000 squore feet of worehouse spoce, o 6-cor spur ond o plont copocity of more thon 2,500 doors per shift, we're reody, oble qnd willing to give you the service ond quolity thot you demond.

J. L. Toltersoll, Jr. Heods throughout the Southwest for more than Security Point 2o Years'

"Security Paint was established more J. L. "Jim" Tattersall, Jr., who has been than two dgcadgs a-go to service paint identified in the manufacture and sales of dealers and lumber dealers in the Southpaint products since graduation from school, assumed the chie{ executive post of the Security Paint Manufacturing Company last month upon the death of his father J. L. Tattersall, Sr. His firm has been manufacturing and distributing a complete line of quality paints to dealers west, and Mexico," said Jim, o'and there will be absolutely no changes in our personnel or policy. We intend to expand our sales area and will include additional selections for our dealers and will always keep abreast of the many improvements and changes in the production of quality paint products," he continued.

The modern plant of Security Paint Manufacturing Company is located at 162l N. Indiana Street, Los Angeles 63, California, near all main arterials for speedy pick-up and shipment to all points.

Hoo-Hoo Reservofions: c/o Florence Neorwick

Florence E. Nearwick-Hoo-Hoo Club 2 reservations girl and secretary to Don Braley, U. S. Plywood and "Hoosier" from Indiana has been serving the Los Angeles lumber fraternity for several years keeping the records of attendance for the various tournaments and social events.

Ten years ago, following a trip across country on vacation with a girl friend to Seattle, Florence landed in Los Angeles.

While job hunting a decade ago she got lost and dropped in for a chat at U. S. Plywood and left her applicationand what do you know?-they hired her. So, as she says, 'oit had a lot to do with my hanging up the vagabond shoes."

This attractive "Miss" is interested in all sportsespecially bowling. Her very favorite is the o'Sport of Kings" and, of all things, she is also a lifetime Chicago Cubs baseball fan. She sports al0 year USP Service Pin, is a Beta Sigma Phi and is planning on becoming a Hoo-Hoo-Ette. Thank you, Florence, for everything.

Our only franchise is your confidenee in us

Most franchises involve an obligation as well as a privilege. We owe no obligation to any mill to push its products. Our obligation is to you; to know the building materials market as though we invented it . . . to know the building problems you face in Southern California and to provide the finest materials available for your selection. That takes independ,ence and, brotlero we've got it! It's at your service...efrciently!

Timc-saoing seroice ont

Th.e bect in soltwood anil harilwood. Plyuooile . . Fortnica . . Monkeypoil Plyoooil . . ilIasonitrBrand Hardboard.

955 South Alameda Street Los Angeles, California MAdison 7-0057

Member of National Plywood Distributors Association

Auburn Iumber

(Continucd lrom Page 19) trical work and painting are subcontracted.

The prefab plant, or we should sey plants, are impressive. One plant concentrates on wall panels and floor systems. Another planl located across the SP tracks from the yard, specializes in roof truss€s. A third plant manufactures prehung door units. Everything is streamlined wherever possible. All nailing is done with air guns-even out on the job thanks to portable air compressors. Prefab trusses (plate and roller method) roll through the truss machine at a startling rate. Trusses are shipped in half sections, allowing easier handling and delivery, and are joined on the job by carpenter crews.

And the delivery end is smooth too. On a Chalet model where the foundation is in, the first load goes out early in the morning. This load will consist of all the first floor walls and partitions, and plywood for floor system. A few hours later the second truck arrives at the job carrying all the second floor wall panels and floor panels for the second floor. Early in the afternoon the third and final truck pulls up to the job loaded with all the trusses and plywood roof sheathing.

Average erection time? Eight hours from the time the first floor panel goes down to the slam of the front door! But that's just where the fun begins. We've all heard the phrase "control the sale", and that's just what Auburn Lumber does-right down to the ap' pliances and the drawer pulls on the cabinets.

The Alco Home Financing Plan will lend up to $7500. on a l0 year Chalet package. Only requirement is that the owner's lot must be free and clear. Plan ofrers LN/o financing even on property which is on long term government lease.

Auburn Lumber has experienced a valuable lesson in the power of advertising too. Thousands of people went through the model at the State Fair last year, and since then additional models have been built on Highway 50 in Auburn, another at Tahoe City (north end of Lake Tahoe), and still another at the south end of Tahoe. Regular consistent spreads in SUNSET magazine did the rest. Thousands of people wrote in for literature and thousands more have visited the models which are used as sales offices during the building months.

CHERRY o ROSEWOOD o ZEBRA rSENr ELM

OAK

BIRCH

NARRA r DAO

Ploln Sllced, Boo& A{cched Seguence lvlatched Foce Venecrs; or Quortcrcd Foce Veneers

All V-Grooved Woll Poneling Mis-motched. V-Grooves color toned. Either Unfinished or Prefi n i shcd.

IMMEDIATE WEST COAST DELIVERY

Ask any builder. It's pretty darned hard to sell a house without a model home these days. And we think Auburn Lumber has the right idea. Put the model out where everyone can see it instead of back in the yard where only your customers will see it.

Frankly, with their setup and the second home market continuing stronger than ever, it's our guess we'll find Auburn Lumber holding "two grizzly bears" by their tails when we stop by next year.

Chub Durnell Joins

Morquorl-Wolfe Scles Stqff

Chub Durnell, well known wholesale lumber salesman of Southern California, has joined the sales stafi of Marquart-Wolfe Lumber Company, Los Angeles. Chub has been identified in lumber sales and distribution since he graduated from Harvard Business School in 1939.

He started his career at the wholesale building materials level with the old J. C. Pritchard Company in Denver, Colorado. He entered the USAFR service in l94l as a private and was released from active duty in 1945 as a major. He was later recalled to the Far Eastern Bomber Command during the Korean War and upon his return to the United States re-ioined the Lumber Dealers. Inc., Denver, clming to California in 1947.

He has been with several large wholesale lumber distribution firms during the past 15 years and is popular in the lumber fraternity with dealers and wholesalers alike. Chub has been calling on retailers and industrial users of lumber in Ios Angeles, San Bernardino, Riverside" Imperial, San Diego and Orange counties and is well acquainted with their needs. Chub resides in Santa Ana with his wife and two children.