ASSOCIAIED REDWOOD TilIttS

Redwood advertising. Most of these will be full page.

Consumer ads in the shelter and handyman magazines will feature Royalcote woodgrain panels and Peg-Board. Special efforts will be made to draw inquiries regarding home craftsman plans and remodeling literature. Ads will include inquiry coupons. Magazines included in the schedule are Better Homes and Gardens, American Home, House Beautiful, House and Garden, Sunset, Popular Mechanics, Popular Science, Family Handyman and Workbench.

In rural marketing publications, Royalcote, siding products and Weatherall (formerly called Farm-X) will be emphasized.

Concentration will be on lfeatherall in the farm service magazines. Masonite also plans a contest to encourage rural people to see their nearest DSC dealer.

Merchandising and point.of -purchase promotion and introduction of new products will be emphasized to Masonite's traditional distributor channels throueh national and regional Iumber public-ations. Four-color inserts will appear in alternate month issues of the national lumber dealer magazines and in the builder publications. Full-page black and white ads are sched. uled for regional magazines.

Heavy expenditures are scheduled for Yellow Pages advertising. This efiort will be reinforced in the consumer publications and on TV where ads and commercials will contain a suggestion that buyers look for the location of their nearest Masonite dealer in the Yellow Pages.

Promotionally, Masonite will continue all convention and show activities. Preparation and distribution of new displays and merchandising kits for lumber dealers also are scheduled. New literature on room decoration and remodeling, P.O.P. promotional material, film, dealer and builder selling aids are planned.

Special efiorts will be made to expand Masonite's Design.Service-Counsel program and t,r direct customers to DSC dealers.